UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
(Amendment No. )
Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐
Check the appropriate box:
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Preliminary Proxy Statement
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting Material under §240.14a-12
HUBSPOT, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box)all boxes that apply):
No fee required.
Fee paid previously with preliminary materials.
Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.
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April , 2024
April 23, 2021
Dear Fellow Stockholders:
I am pleased to invite you to attend the 20212024 Annual Meeting of Stockholders (the “Annual Meeting”) of HubSpot, Inc. (“HubSpot”) to be held on Thursday,Tuesday, June 3, 202111, 2024 at 11:309:00 a.m. Eastern Time. The Annual Meeting will be a virtual stockholder meeting, conducted via live audio webcast, through which you can submit questions and vote online.
Details regarding the meeting and the business to be conducted are more fully described in the accompanying Notice of 20212024 Annual Meeting of Stockholders and Proxy Statement.
Pursuant to the Securities and Exchange Commission (“SEC”) rules that allow issuers to furnish proxy materials to stockholders over the Internet, we are posting the proxy materials on the Internet and delivering a notice of the Internet availability of the proxy materials. On or about April 23, 2021,25, 2024, we will begin mailing to our stockholders a Notice of Internet Availability (the “Notice”) containing instructions on how to access or request a copy of our Proxy Statement for the 20212024 Annual Meeting of Stockholders and our Annual Report on Form 10-K for the year ended December 31, 2020.2023.
Your vote is important. Whether or not you plan to attend the virtual Annual Meeting, I hope you will vote as soon as possible. You may vote over the Internet or at the Annual Meeting or, if you requested printed copies of proxy materials, you also may vote by mailing a proxy card or voting by telephone. Please review the instructions on the Notice or on the proxy card regarding your voting options.
Thank you for being a HubSpot stockholder. We look forward to seeing you at our Annual Meeting.
Sincerely,
Brian Halligan
ChairmanCo-founder and Chief Executive OfficerChairperson
YOUR VOTE IS IMPORTANT In order to ensure your representation at the virtual Annual Meeting, whether or not you plan to attend the virtual Annual Meeting, please vote your shares as promptly as possible over the Internet by following the instructions on your Notice or, if you requested printed copies of your proxy materials, by following the instructions on your proxy card. Your participation will help to ensure the presence of a quorum at the Annual Meeting and save HubSpot the extra expense associated with additional solicitation. If you hold your shares through a broker, your broker is not permitted to vote on your behalf on (1) the election of directors, |
HUBSPOT, INC.
25 First Street2 Canal Park
Cambridge, MA 02141
NOTICE OF 20212024 ANNUAL MEETING OF STOCKHOLDERS
NOTICE IS HEREBY GIVEN that HubSpot, Inc. will hold its 20212024 Annual Meeting of Stockholders (the “Annual Meeting”) on Thursday,Tuesday, June 3, 202111, 2024 at 11:309:00 a.m. Eastern Time. The Annual Meeting will be a virtual stockholder meeting, conducted via live audio webcast, through which you can submit questions and vote online. The Annual Meeting can be accessed by visiting www.virtualshareholdermeeting.com/HUBS2021HUBS2024 and entering your 16-digit control number (included on the Notice Regarding theof Internet Availability of Proxy Materials mailed to you). The purpose of the Annual Meeting will be the following:
To elect three Class I directors, Brian Halligan, Ron Gill, and Jill Ward, to hold office until the 20242027 annual meeting of stockholders and until their successors are duly elected and qualified, subject to their earlier resignation or removal;
To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2021;
To conduct a non-binding, advisory vote to approve the compensation of our named executive officers; and
To approve the HubSpot, Inc. 2024 Stock Option and Incentive Plan;
Only stockholders of record at the close of business on April 8, 202115, 2024 are entitled to notice of and to vote at the Annual Meeting as set forth in the Proxy Statement. You are entitled to attend the Annual Meeting only if you were a stockholder as of the close of business on April 8, 202115, 2024 or hold a valid proxy for the Annual Meeting.
For instructions on how to vote your shares, please refer to the instructions on the Notice of Internet Availability of Proxy Materials you received in the mail, the section titledentitled “Voting” beginning on page 1 of this Proxy Statement or, if you requested to receive printed proxy materials, your enclosed proxy card.
By Order of the Board of Directors,
John P. KelleherAlyssa Harvey Dawson
General CounselChief Legal Officer and Secretary
Cambridge, Massachusetts
April 23, 202125, 2024
PROXY STATEMENT FOR THE 20212024 ANNUAL MEETING
OF STOCKHOLDERS
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Our Board of Directors (the “Board”) solicits your proxy on our behalf for the 20212024 Annual Meeting of Stockholders (the “Annual Meeting”) and at any postponement or adjournment of the Annual Meeting for the purposes set forth in this Proxy Statement and the accompanying Notice of Internet Availability of Proxy Materials (the “Notice”). The Annual Meeting will be heldconducted via live audio webcast this year.
If you are a stockholder of record as of the close of business on April 15, 2024, the record date, you may attend, vote and ask questions virtually at 11:30 a.m. Eastern Time on Thursday, June 3, 2021. The Annual Meeting can be accessedthe meeting by visitinglogging in at www.virtualshareholdermeeting.com/HUBS2021HUBS2024 and entering your 16-digit control number (included on the Notice Regarding the Availability of Proxy Materials mailed to you)Notice). We made this Proxy Statement available to stockholders beginning on April 23, 2021.25, 2024. The meeting webcast will begin promptly at 9:00 a.m. Eastern Time on Tuesday, June 11, 2024. We encourage participants to access the meeting prior to the start time. Online check-in will begin 15 minutes prior to the start of the Annual Meeting, at 8:45 a.m. Eastern Time, and participants should allow ample time for check-in procedures.
In this Proxy Statement, the terms “HubSpot,” “the company,” “we,” “us,” and “our” refer to HubSpot, Inc. The mailing address of our principal executive offices is HubSpot, Inc., 25 First Street,2 Canal Park, Cambridge MA 02141.
We are providing access to our proxy materials over the Internet. On April | ||
April | ||
A majority of the shares of all issued and outstanding stock entitled to vote on the record date must be present in person or by remote communication at the Annual Meeting or represented by proxy to constitute a quorum. A quorum will be present if [ ] shares of our common stock are present in personor by remote communication or represented by executed proxies timely received by us at the Annual Meeting. Shares present virtually during the Annual Meeting will be considered shares of common stock represented in person at the meeting. | ||
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There are four ways a stockholder of record can vote: | ||
(1) By Internet before the Annual Meeting: You may vote over the Internet by following the instructions provided in the Notice. (2) By Internet during the Annual Meeting: You may attend the Annual Meeting via the Internet and vote during the Annual Meeting. Please have your Notice in hand when you access the website and then follow the instructions. | ||
(3) By Telephone: You can vote by telephone by following the instructions provided in the Notice. | ||
(4) By Mail: If you requested printed copies of proxy materials, you can vote by mailing your proxy as described in the proxy materials. | ||
In order to be counted, proxies submitted by telephone or Internet must be received by 11:59 p.m. Eastern Time on June | ||
If you are a stockholder who holds shares through a brokerage firm, bank, trust, or other similar organization (that is, in “street name”), please refer to the instructions from the broker or organization holding your shares. | ||
2024 PROXY STATEMENT | HubSpot, Inc.1
Annual Meeting Participation | If you are a stockholder as of the record date and have logged in using your 16-digit control number, you may submit a question at any point during the meeting (until the floor is closed to questions) by typing your question into the “Ask a Question” field, and clicking “Submit.” Stockholder questions or comments are welcome, but we will only answer questions pertinent to Annual Meeting matters, subject to time constraints. While we value stockholder engagement, questions regarding personal matters and statements of advocacy are not pertinent to Annual Meeting matters and therefore will not be addressed during the Annual Meeting. Questions or comments that are substantially similar may be grouped and answered together to avoid repetition. The audio broadcast of the Annual Meeting will be archived at www.virtualshareholdermeeting.com/HUBS2024 for one year. | |
Technical Issues During the Meeting | The virtual meeting platform is supported across browsers and devices running the most updated version of applicable software and plug-ins. Participants should give themselves plenty of time to log in and ensure they have a strong internet connection, and they can hear streaming audio prior to the start of the meeting. If you encounter technical difficulties with the virtual meeting platform on the meeting day, please call the technical support number that will be posted on the meeting website. Technical support will be available beginning approximately 15 minutes prior to the start of the Annual Meeting through its conclusion. Additional information regarding matters addressing technical and logistical issues, including technical support during the Annual Meeting, will be available at www.virtualshareholdermeeting.com/HUBS2024. | |
Revoking Your Proxy | Stockholders of record may revoke their proxies by attending and voting during the Annual Meeting, by filing an instrument in writing revoking the proxy or by filing another duly executed proxy bearing a later date with our Secretary before the vote is counted or by voting again using the telephone or Internet before the cutoff time (your latest telephone or Internet proxy is the one that will be counted). If you hold shares through a bank or broker, you may revoke any prior voting instructions by contacting that firm. | |
2021 PROXY STATEMENT | HubSpot, Inc.1
Each share of our common stock outstanding on the record date is entitled to one vote on any proposal presented at the Annual Meeting: For Proposal One, the election of directors, For Proposal Two, a majority of the votes properly cast is required to ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, For Proposal Three, a majority of the votes properly cast is required to approve the compensation of our named executive officers. Since this proposal is an advisory vote, the result will not be binding on our Board, the Compensation Committee of our Board, For Proposal Four, a majority of the votes properly cast is required to approve the HubSpot, Inc. 2024 Stock Option and Incentive Plan. For Proposal Five, the affirmative vote of a majority of the outstanding shares of capital stock is required to amend the HubSpot, Inc. Seventh Amended and Restated Certificate of Incorporation to limit the liability of certain officers in certain circumstances as permitted pursuant to recent amendments to Delaware law. | ||
2024 PROXY STATEMENT | HubSpot, Inc.2
Under the rules that govern brokers holding shares for their customers, brokers who do not receive voting instructions from their customers have the discretion to vote uninstructed shares on | ||
If you complete and submit your proxy voting instructions, the persons named as proxies will follow your instructions. If you submit proxy voting instructions but do not direct how your shares should be voted on each item, the persons named as proxies will vote FOR the election of each of the nominees for directors, FOR the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm, FOR the non-binding, advisory vote to approve the compensation of our named executive | ||
We will announce preliminary results at the Annual Meeting. We will report final results by filing a Form 8-K within four business days after the Annual Meeting. If final results are not available at that time, we will provide preliminary voting results in the Form 8-K and will provide the final results in an amendment to the Form 8-K as soon as they become available. | ||
2021 PROXY STATEMENT | HubSpot, Inc.2
We are paying for the distribution of the proxy materials and solicitation of the proxies. As part of this process, we reimburse brokerage houses and other custodians, nominees and fiduciaries for their reasonable out-of-pocket expenses for forwarding proxy and solicitation materials to our stockholders. Proxy solicitation expenses that we will pay include those for preparation, mailing, returning and tabulating the proxies. Our directors, officers, and employees may also solicit proxies on our behalf by telephone, email or facsimile, but they do not receive additional compensation for providing those services. We have retained Innisfree M&A Incorporated (the “Proxy Solicitor”) to aid in soliciting proxies and advise on certain matters relating to the Annual Meeting for a fee estimated not to exceed $[ ] plus reasonable out-of-pocket expenses. In addition, the Proxy Solicitor and certain related persons will be indemnified against certain liabilities arising out of or in connection with the engagement. | ||
Some banks, brokers, and other nominee record holders may be participating in the practice of “householding” proxy statements and annual reports. This means that only one copy of the Notice, Proxy Statement, and Annual Report on Form 10-K for the year ended December 31, |
2024 PROXY STATEMENT | HubSpot, Inc.3
to us at Investor Relations at HubSpot, Inc., | ||
Questions on Voting | If you have any questions or need assistance voting, please call our proxy solicitor, Innisfree M&A Incorporated: Stockholders may call toll free: [ ] Banks and Brokers may call collect: [ ] |
20212024 PROXY STATEMENT | HubSpot, Inc.34
DIRECTORS AND EXECUTIVE OFFICERS
The following table identifies our Board and executive officers and sets forth their current position(s) at HubSpot and their ages as of April 23, 2021:25, 2024:
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| Chief Financial Officer and Treasurer | |
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| 56 | Co-founder, Chief Technology Officer, and Director | |
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| Lead Independent Director | |
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Jill Ward | 63 | Director |
Set forth below are the biographies of each executive officer and director, as well as information regarding each such person’s business experience, director positions held currently or at any time during the last five years, and, for directors, the experiences, qualifications, attributes or skills that caused the Nominating, Governance, and Corporate GovernanceSustainability Committee to determine that the person shouldis qualified to serve as a director of the company. We believe that each of our executive officers and directors has a reputation for integrity, honesty, and adherence to high ethical standards.
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2021 PROXY STATEMENT | HubSpot, Inc.4
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| Kate Bueker has served as our Chief Financial Officer since June 2018. Ms. Bueker has also served on Procore Technologies, Inc.’s board of directors since April 2021. Prior to joining HubSpot, Ms. Bueker held numerous financial leadership roles from 2007 to 2018 at Akamai Technologies, Inc., most recently as senior vice president of business finance and operations at Akamai from July 2017 to June 2018. Prior to joining Akamai, Ms. Bueker spent almost 10 years in investment banking at The Blackstone Group, UBS, Credit Suisse and Donaldson, Lufkin & Jenrette. |
| Brian Halligan is the co-founder and Executive Chairperson of the company. He has served as a member of our Board since 2005, as Chairperson since 2014, and previously served as our chief executive officer from 2005 until September 2021. Mr. Halligan is also an author and a senior lecturer at the Massachusetts Institute of Technology. Prior to founding HubSpot, Mr. Halligan worked as the vice president of sales of Groove Networks, which was later acquired by Microsoft Corporation. Mr. Halligan served on the board of directors of Fleetmatics Group, a global provider of fleet management solutions until its acquisition by Verizon Communications Inc. in November 2016. Mr. Halligan has served as a general partner of Propeller Ventures since October 2022. We believe Mr. Halligan is qualified to serve as a director on our Board due to his knowledge of HubSpot and our business and his prior service as our Chief Executive Officer. |
2024 PROXY STATEMENT | HubSpot, Inc.5
| Alyssa Harvey Dawson has served as our Chief Legal Officer and Corporate Secretary since November 2022. Ms. Harvey Dawson has served on the board of directors of AppLovin Corporation since November 2021 and has been a member of the board of directors of the BSA|Software Alliance since December 2023. Prior to joining HubSpot, Ms. Harvey Dawson was chief legal officer of Gusto, Inc. from August 2020 to November 2022. Previously, from June 2017 to July 2020, she was general counsel at Alphabet’s Sidewalk Labs. Prior to Sidewalk Labs, Ms. Harvey Dawson held senior legal positions with Harman International, Netflix, Inc. and Autodesk, Inc. |
| Dharmesh Shah is the co-founder of the company and has served as our Chief Technology Officer and a member of our Board since 2006. Prior to founding HubSpot, he was the founder and chief executive officer of Pyramid Digital Solutions, a software company, which was acquired by SunGard Data Systems in 2005. Mr. Shah is also an author and angel investor. We believe Mr. Shah is qualified to serve as a director on our Board due to his knowledge of the company and our business and his service as our Chief Technology Officer. |
| Andrew Anagnost has served as a member of our Board since August 2023. Dr. Anagnost has served as President, Chief Executive Officer and a member of the board of directors of Autodesk, Inc. (“Autodesk”) since June 2017. Since joining Autodesk in 1997, Dr. Anagnost has served in various roles, including as its co-chief executive officer from February 2017 to June 2017, chief marketing officer from December 2016 to June 2017, and senior vice president, business strategy & marketing, from March 2012 to June 2017. Prior to joining Autodesk, he was employed at Lockheed Aeronautical Systems Company and EXA Corporation. Dr. Anagnost’s career spans more than 25 years of product, business, and marketing experience focused on driving strategy, transformation, and product development. We believe Dr. Anagnost is qualified to serve as a director on our Board due to his extensive industry experience, global expertise, and knowledge of building software platforms and ecosystems. |
| Nick Caldwell has served as a member of our Board since January 2021. Mr. Caldwell |
| Ron Gill has served as a member of our Board since June 2012. Mr. Gill has served as an operating partner of Lead Edge Capital, a growth equity investment firm, since June 2018. Mr. Gill has also served as a director of Amplitude, Inc. since June 2019. From 2007 to 2017, Mr. Gill held multiple positions at NetSuite, Inc., including chief financial officer from 2010 until 2017, including through NetSuite’s acquisition by Oracle in 2016. Prior to joining NetSuite, Mr. Gill was vice president, finance at Hyperion Solutions. Previously, he held a variety of financial positions with several technology companies, including SAP, Dell Technologies Inc. and |
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2024 PROXY STATEMENT | HubSpot, Inc.6
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| Lorrie M. Norrington has served as a member of our Board since September 2013. Ms. Norrington has served as an operating partner of Lead Edge Capital, a growth equity investment firm, since |
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2021 PROXY STATEMENT | HubSpot, Inc.5
| Jay Simons has served as a member of our Board since January 2017. Mr. Simons Dragoneer Growth Opportunities Corp. I from July 2020 to July 2021, of Dragoneer Growth |
| Jill Ward has served as a member of our Board since October 2017. |
20212024 PROXY STATEMENT | HubSpot, Inc.67
The Board believes, and our Corporate Governance Guidelines dictate, that the Board should consist of a substantial majority of independent directors. At least annually, the Board evaluates all relationships between us and each director in light of relevant facts and circumstances for the purposes of determining whether a material relationship exists that might signal a potential conflict of interest or otherwise interfere with such director’s ability to satisfy his or her responsibilities as an independent director. Based on this evaluation, the Board then makes an annual determination of whether each director is independent within the meaning of the New York Stock Exchange’s (the “NYSE”), the SEC’s, and our applicable committees’ independence standards.
The Board has determined that, except for Ms. Rangan and Messrs. Halligan and Shah as executive officers of the company, each of our current directors has no material relationship with HubSpot that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director. In making that determination, the Board considered all relevant facts and circumstances, including (but not limited to) the director’s commercial, industrial, banking, consulting, legal, accounting, charitable, and familial relationships. In addition, the Board has determined that a majorityeach of our directors areis “independent” within the meaning of the director independence standards of the New York Stock Exchange (the “NYSE”),NYSE, other than Ms. Rangan and Messrs. Halligan and Shah, who currently serve as executive officers of the company.
Further, the Board has determined that each member of each of the committees of the Board is independent within the meaning of the NYSE’s, the SEC’s, and our applicable committees’ independence standards, including Rule 10a-3(b)(1) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). There are no family relationships among any of our directors or executive officers.
At least annually,Board Leadership Structure
Under our Corporate Governance Guidelines, the Board will evaluate all relationships between ushas the authority to fill the Chairperson and each director in light of relevant facts and circumstances for the purposes of determining whether a material relationship exists that might signal a potential conflict of interest or otherwise interfere with such director’s ability to satisfy his or her responsibilities as an independent director. Based on this evaluation, the Board will make an annual determination of whether each director is independent within the meaning of the NYSE’s, the SEC’s, and our applicable committees’ independence standards.
Currently, our Chief Executive Officer (“CEO”) positions based on the Board’s view of what is in the best interests of the company. The CEO and Chairperson may, but need not be, the same person. Additionally, if the Chairperson is not an independent director, then the non-management directors shall annually elect one independent director to serve as the Lead Independent Director. The Board annually reviews its leadership structure to assess what best serves the interests of HubSpot and our stockholders at the time.
Currently, the roles of Chairperson and CEO are separated. As Executive Chairperson, Mr. Brian Halligan plays a meaningful role in driving the company’s long-term strategy, including partner and product strategy. As the former Chairperson, CEO and President of the company until September 7, 2021, he also serves as Chairmana mentor and coach to the CEO.
Because Mr. Halligan is our co-founder and continues to be employed by the company, the Board does not consider Mr. Halligan to be “independent” in his role as Executive Chairperson of the Board or in his prior role as Chairperson of the Board. Therefore, in September 2013, the Board designated Ms. Norrington as Lead Independent Director, who provides an effective independent voice in our leadership structure. As Lead Independent Director, Ms. Norrington presides over meetings of the Board at which the Chairperson is not present, facilitates information flow and communication between the directors and the Chairperson, holds executive sessions with the independent directors and performs such additional duties as determined by the Board.
The Board believes that its current leadership structure, coupled with an emphasis on Board independence, provides effective independent oversight of management while allowing both the Board and management to benefit from Mr. Halligan’s leadership and years of experience in HubSpot’s business. Mr. Halligan possesses detailsbusiness, as well as Ms. Rangan’s deep operating and first-hand knowledge of the issues, opportunities, and challenges facing HubSpot and its business.customer experience. We believe this extensivethe company-specific experience and expertise of Mr. Halligan and Ms. Rangan, together with the outside experience, oversight, and expertise of our independent directors, allowsallow for differing perspectives and roles regarding strategy development that benefit our stockholders. This structure enables Mr. Halligan to act as the key link between the Board and other members of management. Further,Given the Board believes that Mr. Halligan’s combined role enables decisive leadership, ensures clear accountability, and enhances HubSpot’s ability to communicate its message and strategy clearly and consistently to its stockholders, employees, customers, and partners.
The Board also has a Lead Independent Director who provides an effective independent voice in our leadership structure. As Lead Independent Director, Ms. Lorrie Norrington presides over meetingsstrength of our independent directors, serves as a liaison between our Chairman of the Board and the independent directors and performs such additional duties as our Board may otherwise determine and delegate.
Given our strong business, operational and financial performance, the Board believes that stockholders are best served by continuing this leadership structure.The Board continues to review the leadership of the Board on a regular basis.
2024 PROXY STATEMENT | HubSpot, Inc.8
Board and Committee Meetings
The Board meets on a regularly scheduled basis during the year to review significant developments affecting us and to act on matters requiring their approval. It also holds special meetings when important matters require action between scheduled meetings. Members of senior management regularly attend meetings to report on and discuss their areas of responsibility. During 2020,2023, the Board held eight meetings. The Board has three standing committees:
the Audit Committee, which held eleveneight meetings in 2020;
the Compensation Committee, which held six meetings in 2020;2023; and
the Nominating, Governance, and Corporate GovernanceSustainability Committee, which held foursix meetings in 2020.
2021 PROXY STATEMENT | HubSpot, Inc.7
Each of the incumbentcurrent directors of the Board attended 100%at least 75% of all meetings of the Board and meetings of committees of our Board upon which they served (during the periods that they served) during 2020.2023. The Board regularly holds executive sessions of the non-management directors as well as the independent directors. Executive sessions of non-management directors do not include employee directors, and executive sessions of independent directors do not include directors who do not qualify as independent under NYSE and SEC rules.
It is our policy that members of our Board are encouraged to attend annual meetings of our stockholders. All members of our Board attended the 20202023 annual meeting of our stockholders.
Corporate Governance Policies and Committee Charters
The company and the Board regularly review and evaluate the company’s corporate governance practices. The Board has adopted Corporate Governance Guidelines to assist and guide its members in the exercise of its responsibilities. These guidelines should be interpreted in accordance with any requirements imposed by applicable federal or state law or regulation, the NYSE and our certificate of incorporation and bylaws.amended and restated bylaws (“bylaws”).
In addition, we have adopted a Code of Business Conduct and Ethics (a/k/a our Code of Use Good Judgment) that applies to all of our employees, officers, and directors, including those officers responsible for financial reporting. We intend to disclose any amendment or waiver of a provision of the Code of Use Good Judgment that applies to our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions, by posting such information on our website (available at http://www.hubspot.com) and/or in our public filings with the SEC.
The Board has also adopted a written charter for the Audit Committee, the Compensation Committee, and the Nominating, Governance, and Corporate GovernanceSustainability Committee, each of which satisfysatisfies the applicable rules of the SEC and the listing standards of the NYSE.
Our Corporate Governance Guidelines, Code of Use Good Judgment, and committee charters are available on the Investor Relations – Leadership and Governance section of our website at https://ir.hubspot.com/leadership. You may also request a copy of these documents by contacting Investor Relations at our principal executive offices.
Board Committees
Our bylaws provide that the Board may delegate responsibility to committees. The Board has three standing committees: an Audit Committee, a Compensation Committee, and a Nominating, Governance, and Corporate GovernanceSustainability Committee.
The table below shows the composition of the standing committees of the Board. Ms. Rangan and Messrs. Halligan and Shah do not currently serve on any standing committee.
Name |
Independent | Audit Committee | Compensation Committee | Nominating and Corporate Governance Committee |
Independent | Audit Committee | Compensation Committee | Nominating, Governance, and Sustainability Committee |
Andrew Anagnost | √ |
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Nick Caldwell | √ |
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Ron Gill | √ | Chair |
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Brian Halligan |
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Julie Herendeen | √ | √ |
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Lorrie Norrington | √ |
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Avanish Sahai | √ | √ |
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Claire Hughes Johnson | √ |
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Lorrie M. Norrington | √ |
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Yamini Rangan |
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Dharmesh Shah |
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Jay Simons | √ |
| Chair |
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| Chair |
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Jill Ward | √ |
| √ | √ | √ |
| Chair | |
Total Meetings Held in 2020 |
| 11 | 6 | 4 | ||||
Total Meetings Held in 2023 |
| 8 | 6 | |||||
2021 PROXY STATEMENT | HubSpot, Inc.8
Audit Committee
Mr.Messrs. Caldwell and Gill and Ms. Herendeen, and Mr. SahaiWard currently serve on the Audit Committee, which is chaired by Mr. Gill. The Board has determined that each member of the Audit Committee is “independent” for audit committee purposes as that term is defined under Rule 10A-3 of the Exchange Act, and the applicable NYSE rules. Each member of the Audit Committee meets the requirements for financial literacy under the applicable rules and regulations of the SEC and NYSE. The Board has designated Mr. Gill as an “audit committee financial expert,” as defined under the applicable rules of the SEC. The Audit Committee’s responsibilities include:
overseeing the work of our independent registered public accounting firm;
approving the hiring, discharging and compensation of our independent registered public accounting firm;
approving engagements of the independent registered public accounting firm to render any audit or permissible non-audit services;
reviewing the qualifications and independence of the independent registered public accounting firm;
monitoring the rotation of partners of the independent registered public accounting firm on our engagement team as required by law;
reviewing our consolidated financial statements and reviewing our critical accounting policies and estimates;
reviewing our cash position, capital structure and strategies, financial and foreign currency policies, insurance coverage, and tax planning and compliance;
reviewing all related person transactions for approval or disapproval, as appropriate, and for potential conflict of interest situations in accordance with our related person transaction policy;
reviewing and assessing the quality and effectiveness of the company’s cybersecurity, team, technology,data privacy, and data security policies, practices, and procedures protecting the company’s information technology systems, data, products, and services across all business functions, and reporting such findings to the Board, who has final oversight responsibility over cybersecurity-related matters.
2024 PROXY STATEMENT | HubSpot, Inc.10
Compensation Committee
Mr. Caldwell,Anagnost, Ms. Hughes Johnson, and Mr. Simons and Ms. Ward currently serve on the Compensation Committee, which is chaired by Mr. Simons. The Board has determined that each member of the Compensation Committee is “independent” as that term is defined in the applicable SEC and NYSE rules. The Compensation Committee’s responsibilities include:
reviewing and approving corporate goals and objectives relevant to compensation of our Chief Executive Officer and other executive officers;
evaluating the performance of our executive officers in light of these established goals and objectives;
reviewing and approving the compensation of our executive officers based on itstheir evaluations;
reviewing and recommending the compensation of our non-employee directors;
administering and approving the issuance of stock options and otherequity awards under our stock plans;
reviewing the company’s broad-based compensation strategy to create internally equitable and externally competitive compensation structures, including pay equity considerations;
evaluating the independence of any such compensation advisors.
Nominating, Governance, and Corporate GovernanceSustainability Committee
Mmes. Herendeen,Hughes Johnson, Norrington, and Ward currently serve on the Nominating, Governance, and Corporate GovernanceSustainability Committee, which is chaired by Ms. Norrington.Ward. The Board has determined that each member of the Nominating, Governance, and Corporate GovernanceSustainability Committee is “independent” as that term is defined in the applicable SEC and NYSE rules. The Nominating, Governance, and Corporate GovernanceSustainability Committee’s responsibilities include:
evaluating and making recommendations regarding the organization and governance of the Board and its committees;
assessing the performance of members of the Board and making recommendations regarding committee and chair assignments;
reviewing and making recommendations with regard to our corporate succession plans for our Chief Executive Officer and other executive officers;
2021 PROXY STATEMENT | HubSpot, Inc.9
recommending desired qualifications for Board membership and conducting searches for potential members of the Board;
reviewing and making recommendations with regard to our Corporate Governance Guidelines; and
reviewing and assessingoverseeing the company’s policiessustainability strategies, practices, and practices regarding environmental, social, and governance matters.
Identifying and Evaluating Director Nominees
The Board has delegated the director selection and nomination process to the Nominating, Governance, and Corporate GovernanceSustainability Committee, with the expectation that other members of the Board, and of management, will be requested to take part in the process as appropriate.
Generally, the Nominating, Governance, and Corporate GovernanceSustainability Committee identifies candidates for director nominees in consultation with management, through the use of search firms or other advisors, through the recommendations submitted by stockholders or through such other methods as the Nominating, Governance, and Corporate GovernanceSustainability Committee deems to be helpful to identify candidates. Once candidates have been identified, the Nominating, Governance, and Corporate GovernanceSustainability Committee confirms that the candidates meet all of the minimum qualifications for director nominees established by the Nominating, Governance, and Corporate GovernanceSustainability Committee. The Nominating, Governance, and Corporate GovernanceSustainability Committee may gather information about the candidates through interviews, detailed questionnaires, comprehensive background checks or any other means that the Nominating, Governance, and Corporate GovernanceSustainability Committee
2024 PROXY STATEMENT | HubSpot, Inc.11
deems to be appropriate in the evaluation process. The Nominating, Governance, and Corporate GovernanceSustainability Committee then meets as a group to discuss and evaluate the qualities and skills of each candidate, both on an individual basis and taking into account the overall composition and needs of the Board. Among other factors, the Board reviews and considers director tenure and age as factors in assessing its ongoing needs, but the Board has not adopted term limits or a mandatory retirement age for individual directors. Based on the results of the evaluation process, the Nominating, Governance, and Corporate GovernanceSustainability Committee recommends candidates for the Board’s approval as director nominees for election to the Board.
In June 2021, the Board adopted a Board Diversity Policy to set forth the practices and criteria for ensuring that HubSpot maintains a diverse Board. The Board Diversity Policy sets forth the Board’s commitment to making HubSpot an inclusive and diverse company. The Board Diversity Policy also provides that it is essential to have Board members and nominees representing diversity in many areas, including, but not limited to: gender identity and/or gender expression, sexual orientation, race, ethnic or cultural background, religion, physical, mental, intellectual, or sensory impairments, industry knowledge, educational background, and geographical mindset. Our Board Diversity Policy is available on the Investor Relations – Leadership and Governance section of our website at https://ir.hubspot.com/leadership.
From time to time, we have engaged, for a fee, a third-party search firm to assist the Nominating, Governance, and Corporate GovernanceSustainability Committee with identifying, evaluating, and screening Board candidates for the company. Rich Talent Group, a boutique search firm, has previously assisted the Nominating, Governance, and Corporate GovernanceSustainability Committee with evaluating and screening Board candidates, including Nick Caldwell, who was appointed to the Board in January 2021. candidates.
Minimum Qualifications
In evaluating proposed director candidates, the Nominating, Governance, and Corporate GovernanceSustainability Committee may consider all facts and circumstances that it deems appropriate or advisable, including, among other things, the skills of the proposed director candidate, his or her depth and breadth of professional experience or other background characteristics, his or her independence, the current size and composition of our Board and the needs of our Board and its respective committees. Some of the qualifications that our Nominating, Governance, and Corporate GovernanceSustainability Committee considersconsider include, without limitation, integrity, judgment, diversity of experience, expertise, business acumen, understanding of our business and industry, potential conflicts of interest and other commitments. Nominees must also have proven achievement and competence in their field and the ability to provide guidance to our management team and make significant contributions to our success, and an understanding of the fiduciary responsibilities that are required of a director. Director candidates must have sufficient time available in the judgment of our Nominating, Governance, and Corporate GovernanceSustainability Committee to perform all Board and committee responsibilities. Members of our Board are expected to prepare for, attend, and participate in all Board of Director and applicable committee meetings.
Stockholder Recommendations
Stockholders may submit recommendations for director candidates to the Nominating, Governance, and Corporate GovernanceSustainability Committee by sending the individual’s name and qualificationsfollowing to our Secretary at HubSpot, Inc., 25 First Street,2 Canal Park, Cambridge, MA 02141, whoAttn: Secretary, at least 120 days prior to the anniversary of the date on which the proxy statement was released to stockholders in connection with the previous year’s annual meeting: the name and address of record of the recommending stockholder, a representation that the recommending stockholder is a record holder or beneficial owner of our shares, the individual’s candidate’s name, age, business and residential address, educational background, current principal occupation or employment, and principal occupation or employment for the preceding five (5) full fiscal years, a description of the qualifications and background of the candidate which addresses the minimum qualifications and other criteria for Board membership approved by the Board from time to time and set forth in the Policies and Procedures for Director Candidates, a description of all arrangements between the candidate and the recommending stockholder, a written indication of the candidate’s willingness to be named in the proxy statement and serve on our Board, and any other information required included in a proxy statement filed pursuant to the rules of the SEC applicable to director nominees by stockholders.
The Secretary will forward all recommendations to the Nominating, Governance, and Corporate GovernanceSustainability Committee. The Nominating, Governance, and Corporate GovernanceSustainability Committee will evaluate any candidates recommended by stockholders against the same criteria and pursuant to the same policies and procedures applicable to the evaluation of candidates proposed by directors or management.In addition, as described in the “Additional Information” section of this Proxy Statement, stockholders may, pursuant to applicable law and the requirements of our bylaws, directly nominate candidates to stand for election to the Board.
20212024 PROXY STATEMENT | HubSpot, Inc.1012
Board Skills and Experience Matrix
The matrix below summarizes what our board of directors believes to be some of the desirable types of experience and skills possessed by our current directors because of their relevance to our business and strategy. The following matrix does not encompass all experiences or skills of our board of directors.
| Public Company Experience as a director on another public company board. | 6 directors |
| Executive / Senior leadership Experience as CEO or senior executive at a public company or other large organization. | 10 directors |
| Customer & Business Domain Experience serving small and medium sized businesses, SaaS business models, business development and strategy, or founding and growing businesses. | 9 directors |
| Product Management Experience in product strategy and design, product management, and multi-products/services. | 6 directors |
| Technology & Infrastructure Experience in technology; software product R&D, enterprise IT, databases, web development, cloud computing, AI, platform, technology infrastructure, or information security and cybersecurity. | 5 directors |
| Sales & Marketing Experience in sales, digital marketing, freemium sales, partnerships, distribution, or brand management. | 5 directors |
| Global Expansion A strong understanding of and experience with global expansion, operations, sales, or markets. | 9 directors |
| Finance Experience in financial management; accounting, investment management, financial reporting and internal controls, corporate finance, mergers and acquisitions, financial statements and capital structure, audit committee, or P&L management. | 7 directors |
Stockholder CommunicationsCommunications
The Board provides to every securityholder and interested party the ability to communicate with the Board, as a whole, and with individual directors on the Board through an established process for securityholder and other interested party communication. For a communication directed to the Board as a whole, securityholders and other interested parties may send such communication to the attention of the company’s Secretary via U.S. Mail or Expedited Delivery Service to: HubSpot, Inc., 25 First Street,2 Canal Park, Cambridge, MA 02141, Attn: Board of Directors, c/o Secretary.
For a securityholder communication directed to an individual director in his or her capacity as a member of the Board, securityholders and other interested parties may send such communication to the attention of the individual director via U.S. Mail or Expedited Delivery Service to: HubSpot, Inc., 25 First Street,2 Canal Park, Cambridge, MA 02141, Attn: [Name of Individual Director], c/o Secretary.
We will forward by U.S. Mail any such communication to each director, and the Chairman of the Board in his or her capacity as a representative of the Board, to whom such communication is addressed to the address specified by each such director and the Chairman of the Board, unless there are safety or security concerns that mitigate against further transmission.
Board and Committee Evaluations
The Nominating, Governance, and Corporate GovernanceSustainability Committee oversees the annual Board and committee evaluation process. Generally, the Board and each committee conduct self-evaluations by means of written questionnaires completed by each director and committee member. The anonymous responses are summarized and provided to the Board and each committee at their next meetings in order to facilitate an examination and discussion by the Board and each committee of the effectiveness of the Board and committees, Board and committee structure and dynamics, and areas for possible improvement. The Nominating, Governance, and Corporate GovernanceSustainability Committee establishes the Board and committee evaluation process each year. From time to time, it may determine to use an independent third party in the evaluation process. In 2020, the Nominating and Corporate Governance Committee engaged a third party consultant, Martin Rosenthal, to conduct and facilitate individual assessments for each Board member. This process, overseen by the Chairman of the Board and the Lead Director, included individual assessment surveys and one-on-one interviews. Following completion of the individual assessments, Mr. Rosenthal and Ms. Norrington delivered developmental feedback to each Board member.
Board’s Role in Risk Oversight
One of the key functions of our Board is informed oversight of our risk management process. Our Board does not have a standing risk management committee. Rather, the Board administers this oversight function directly through the Board as a whole, as well as through its standing committees that address risks inherent in their respective areas of oversight. In particular, our Board is responsible for monitoring and assessing strategic risk exposure and overall enterprise risk exposure. While our Board is ultimately responsible for risk oversight, our Board committees assist our Board in fulfilling its oversight responsibilities in certain areas of risk. Our Audit Committee is responsible for reviewing and discussing our major financial risk exposures and cybersecurity and data privacy risk exposure,exposures, including the steps our management team has taken to monitor and control these exposures, as well as guidelines and policies with respect to risk assessment and risk management. Our Audit Committee also monitors compliance with legal and regulatory requirements, in addition to oversight of the performance of our external and internal audit function.functions. Our Nominating, Governance, and Corporate GovernanceSustainability Committee monitors the effectiveness of our Corporate Governance Guidelines, Code of Use Good Judgment, and other company policies; oversees executive and board succession planning; and reviews our policies and practices relating to our sustainability strategy and our corporate social responsibilities. Our Compensation Committee reviews and discusses the risks arising from our compensation philosophy, policies, and practices applicable to all employees to determine whether they are reasonably likely to have a materiallymaterial adverse effect on us. In addition, our management team periodically reports to and seeks guidance from our Board and its committees with respect to the most significant risks that could affect our business, such as competition and strategic risks, legal risks, information security and privacy risks, and financial, tax and audit related risks.
20212024 PROXY STATEMENT | HubSpot, Inc.1114
Compensation of Non-Employee Directors
Pursuant to our Non-Employee Director Compensation Policy in effect for 2020,2023, our non-employee directors were paid an annual cash retainer of $35,000, our lead independent director was paid an additional annual cash retainer of $20,000 and committee members and committee chairs received additional annual cash retainer fees as set forth below:
|
| Audit Committee |
|
| Compensation Committee |
|
| Nominating and Corporate Governance Committee |
|
| Audit Committee |
|
| Compensation Committee |
|
| Nominating, Governance, and Sustainability Committee |
| ||||||
Annual Committee Member Retainer |
| $ | 10,000 |
|
| $ | 7,500 |
|
| $ | 4,000 |
|
| $ | 10,000 |
|
| $ | 7,500 |
|
| $ | 4,000 |
|
Annual Committee Chair Retainer |
| $ | 20,000 |
|
| $ | 15,000 |
|
| $ | 8,500 |
|
| $ | 20,000 |
|
| $ | 15,000 |
|
| $ | 8,500 |
|
In addition, each of our non-employee/non-investor affiliatenon-employee directors received an annual equity award with a value of $200,000, 25% of which was in the form of an option to purchase shares of our common stock and 75% of which was in the form of a restricted stock unit (“RSU”) award settled in shares of our common stock. SuchEach such equity award vests upon the first anniversary of in equal quarterly installments over a one-year period fromthe grant date of such award (or, if earlier, immediately prior to the annual meeting of stockholders that is closest to the first anniversary of the grant date); provided, however, that all vesting ceases if the director resigns from our Board or otherwise ceases to serve as a director, unless the Board determines otherwise in certain warranted circumstances. Newly-elected non-employee directors receive a pro-rated annual equity award. All unvested options and/or RSU awards held by a non-employee director accelerate and immediately vest if the non-employee director’s service relationship ends within three months prior to or 12 months following a “sale event” (as defined in the company’s 2014 Stock Option and Incentive Plan).
We reimburse our non-employee directors for their travel, lodging and other reasonable expenses incurred in attending meetings of our Board and Board committees.
The Board periodically evaluates the compensation of our non-employee directors, including through the recommendations of the Compensation Committee. The Board also considers input from the Compensation Committee’s independent compensation consultant, whowhich reviews director pay levels at peer companies and provides feedback on where our non-employee director compensation is positioned relative to the company’s compensation peers.
The following table provides certain information concerning the compensation earned by the non-employee members of our Board during the year ended December 31, 20202023 pursuant to our Non-Employee Director Compensation Policy. The table excludes Ms. Rangan and Messrs. Halligan and Shah, who are named executive officers of the company and did not receive any additional compensation for their service as directors in 2020.2023. The compensation received by Ms. Rangan and Messrs. Halligan and Shah during 20202023 is set forth in the section of this Proxy Statement captioned “Executive Compensation— 20202023 Summary Compensation Table.” Mr. Caldwell is
2023 Director Compensation Table
|
| Fees Earned |
|
|
|
|
|
|
|
|
|
| ||||
|
| or Paid in |
|
| Stock |
|
| Option |
|
|
|
| ||||
|
| Cash |
|
| Awards |
|
| Awards |
|
| Total |
| ||||
Name |
| ($) |
|
| ($) (1) |
|
| ($) (1) |
|
| ($) |
| ||||
Andrew Anagnost (2) |
|
| 13,544 |
|
|
| 121,099 |
|
|
| 40,557 |
|
|
| 175,200 |
|
Nick Caldwell (3) |
|
| 43,812 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 270,871 |
|
Ron Gill |
|
| 65,000 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 292,059 |
|
Claire Hughes Johnson |
|
| 46,500 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 273,559 |
|
Lorrie M. Norrington |
|
| 59,000 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 286,059 |
|
Avanish Sahai (4) |
|
| 33,750 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 260,809 |
|
Jay Simons |
|
| 57,500 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 284,559 |
|
Jill Ward |
|
| 57,500 |
|
|
| 170,206 |
|
|
| 56,853 |
|
|
| 284,559 |
|
2020 Directoron September 5, 2023, at which time he also began serving on the Compensation Table
|
| Fees Earned |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
| or Paid in |
|
| Stock |
|
| Option |
|
|
|
|
| |||
|
| Cash |
|
| Awards |
|
| Awards |
|
| Total |
| ||||
Name |
| ($) |
|
| ($) (1) |
|
| ($) (1) |
|
| ($) |
| ||||
Ron Gill |
|
| 65,000 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 280,835 |
|
Julie Herendeen |
|
| 49,000 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 264,835 |
|
Lorrie Norrington |
|
| 67,500 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 283,335 |
|
Avanish Sahai |
|
| 45,000 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 260,835 |
|
Michael Simon (2) |
|
| 57,500 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 273,335 |
|
Jay Simons |
|
| 42,500 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 258,335 |
|
Jill Ward |
|
| 47,414 |
|
|
| 161,796 |
|
|
| 54,039 |
|
|
| 263,249 |
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.1215
Certain Director Equity Information
Our non-employee directors held the following aggregate number of shares of our common stock subject to unexercised stock options and unvested RSUs as of December 31, 2020:2023:
|
|
|
|
|
|
| ||
|
| Number of |
|
|
|
| ||
|
| Securities |
|
| Number of |
| ||
|
| Underlying |
|
| Unvested |
| ||
|
| Unexercised |
|
| Restricted |
| ||
Name |
| Options (#) |
|
| Stock Units (#) |
| ||
Andrew Anagnost (1) |
|
| 137 |
|
|
| 220 |
|
Nick Caldwell |
|
| 875 |
|
|
| 161 |
|
Ron Gill |
|
| 4,511 |
|
|
| 161 |
|
Claire Hughes Johnson |
|
| 549 |
|
|
| 161 |
|
Lorrie M. Norrington |
|
| 4,511 |
|
|
| 161 |
|
Avanish Sahai (2) |
|
| 2,953 |
|
|
| - |
|
Jay Simons |
|
| 5,277 |
|
|
| 161 |
|
Jill Ward |
|
| 3,899 |
|
|
| 161 |
|
|
|
|
|
|
|
|
|
|
|
| Number of |
|
|
|
|
| |
|
| Securities |
|
| Number of |
| ||
|
| Underlying |
|
| Unvested |
| ||
|
| Unexercised |
|
| Restricted |
| ||
Name |
| Options (#) |
|
| Stock Units (#) |
| ||
Ron Gill |
|
| 11,414 |
|
|
| 761 |
|
Julie Herendeen |
|
| 3,088 |
|
|
| 761 |
|
Lorrie Norrington |
|
| 5,224 |
|
|
| 761 |
|
Avanish Sahai |
|
| 1,683 |
|
|
| 761 |
|
Michael Simon (1) |
|
| 49,747 |
|
|
| 761 |
|
Jay Simons |
|
| 3,854 |
|
|
| 761 |
|
Jill Ward |
|
| 2,476 |
|
|
| 761 |
|
|
|
2021 PROXY STATEMENT | HubSpot, Inc.13
SUSTAINABILITYPURPOSE AT HUBSPOT
With a mission of helping millions of organizations grow better, we believe HubSpot needsOur purpose is to lead the way by growing better ourselves as a company. We do this by creating value for our customers and stakeholders, taking an active role in fighting racial injustice, working hard to protect customers’ data and privacy, and doing what we can to reduce our impact on the environment. Together, these initiatives help us build a company that is sustainable: one that helps sustain the employees, communities, systems,future generations will be proud of. That means working to operate and environment we operate in. grow sustainably with respect to our environmental impact and investing in our people and communities.
Sustainability Strategy and Oversight
In addition to our internal teams dedicated to ourfocused on culture and diversity, inclusion and belonging (“DI&B”), we have a cross-functionaldedicated sustainability team, thatwhich is focused on driving forwardled by our corporateDirector of Sustainability, who leads the implementation of HubSpot’s sustainability programs in collaboration with our executive leadership team. HubSpot’s Board has ultimate responsibility for oversight of climate-related risks and opportunities. The Nominating, Governance, and Sustainability Committee of the Board has specific responsibility to review and assess the company’s policies, practices, and strategy regarding sustainability efforts. We reviewmatters as laid out under its committee charter. The Nominating, Governance, and Sustainability Committee reviews our company-wide initiatives and efforts in this areasustainability at least twice a year with our Nominating and Corporate Governance Committee of the Board, which is responsible for and has oversight over this important area under its committee charter. Please refer to www.hubspot.com/sustainability to learnyear. For more information about our sustainability efforts. efforts and to view our annual Sustainability Report, please refer to www.hubspot.com/sustainability.
In 2013,early 2021, we publishedconducted a materiality assessment to identify the HubSpot Culture Code which outlines our core company values, including transparency, autonomy, flexibility,sustainability topics most important to HubSpot’s business, stakeholders, and HEART (an acronym that describesgrowth. They were DI&B; privacy and data protection; and energy and emissions. These are the characteristics thatpriority areas where we believe amazing employees have: humble, empathetic, adaptable, remarkable, transparent).HubSpot can have the greatest impact. This year we intend to conduct a formal double materiality assessment in order to refresh our material sustainability topics and align ourselves with upcoming regulatory requirements. The HubSpot Culture Code was initially published as a commitment to our customers aboutresults of this double materiality assessment will support the kind of company we are. Today, the Culture Code has garnered more than five million views and is a top reason candidates say they are drawn to working at HubSpot. Having the tenets of the Culture Code also helps us stay aligned with our values as HubSpot scales globally. A copyevolution of our Culture Code can be found at: www.culturecode.com. sustainability strategy.
HubSpot is proud to be named the #4 Best Place to Work in 2021 by the Glassdoor Employees’ Choice Awards. Based on employees’ reviews and feedback, this recognition is a strong testament to the innovative culture
Along our sustainability journey, we are building, and is a signal to talent that HubSpot is committed to their growthtransparency and employee happiness. 2020 taught us a lot about what employees needaspire to do their best work,report our performance in alignment with emerging disclosure and to be their best selves. Amazing people value flexibility and diversity inaccounting standards such as the organizations they work for. That is why we are bettingFinancial Stability Board’s Task Force on hybrid forClimate-Related Financial Disclosures, the future of work and focusing on building an inclusive company that reflects the diversity of our customers.
Flexibility. Flexibility has always been a core part of HubSpot’s culture. Whether employees wrap up work early to pick up their kids up from soccer practice or take the morning to teach a yoga class, they are empowered to build work around their lives, instead of the other way around. In 2020, we announced that HubSpot would become a hybrid company where employees choose how they want to work: @office, @home, @flex. Beyond workplace flexibility, we invest in employees’ families, too, with competitive parental leave policies, back-up care options, a Families@HubSpot employee resource program, and an egg-freezing subsidy benefit so female employees have flexibility in their decision to start a family.
Learning and growth opportunities. We invest in employee development at every stage, from hands-on, regionalized onboarding, to 1-1 mentorship through programs like UnStuckSustainability Accounting Standards Board and the People of Color at HubSpot mentorship program, to year-round manager trainings thanks to our Leadership Development team. We also recognize that learning no longer only happens in a classroom: Learn@HubSpot is an internal, online learning management system designed by our Learning and Development team with self-paced courses on topics ranging from Search Engine Optimization best practices to how to give and receive feedback. Thanks to Learn@HubSpot, employees can learn on-the-go and when it works best for them.
Transparency. We believe employees grow through a culture of transparency, autonomy, and strong customer focus. We encourage employees to think like founders, and openly share the information they need to make decisions, introduce new ideas, and understand the business. During monthly Ask me Anything sessions, employees have the opportunity to ask our executive team anything they like - from how they are thinking about the future of inbound marketing, to a recent book that inspired them. At quarterly all-hands meetings, employees hear from executives on business performance, company vision, and what keeps them up at night,Global Reporting Initiative, as well as how HubSpot helps customers grow during the Customer Spotlight Q&A. On our internal company website, knownactual and potential new disclosure requirements such as the “Wiki”, everyone is encouraged to share, discuss,European Sustainability Reporting Standards and debate ideasthe U.S. Securities and developments on everything from diversifying our campus recruitment approach to the latest experiments in customer support automation.
Thoughtful programming. As HubSpot grows, we are thoughtful about how we collect employee feedback to scale these values and stay true to our promise of helping employees grow. Our global Culture Team runs programming like HEART Week (a week dedicated to celebrating our core values), Health and Wellness Week (with virtual resources, self-paced events, and by providing inspiration through global content), HubTalks (where influential external leaders, including authors, and neuroscience experts, join us for an employee-only Q&A), and more.
2021 PROXY STATEMENT | HubSpot, Inc.14
Diversity, Inclusion, and Belonging
At HubSpot, diversity, inclusion, and belonging (“DI&B”) is a core part of our mission. HubSpot customers are diverse in their backgrounds, experiences, and needs, and to help them grow better, we need to build a company that is reflective of that diversity. We have incorporated DI&B into our policies and practices, education and events, and executive and community programs, which include:
Annual Diversity Report. Exchange Commission’s mandatory climate-related disclosure rules. We are one of onlyalso a few technology companies that publishes our diversity data externally; our annual HubSpot Diversity, Inclusion, and Belonging Report is a detailed analysis of our gender, ethnicity, and age data, as well as self-reported identities including parents, military veterans, disabilities, first-generation identity, and those who are gender diverse. We publish this as a commitment to growing better, and to be transparent with employees, customers, candidates, and our community about our progress and where we need to improve. Our 2021 Diversity, Inclusion, and Belonging Report is available on our website at: https://www.hubspot.com/diversity/report.
DI&B Team. We have an internal team dedicated to diversity program management globally, led by our Director of DI&B.
Metrics. Since 2018, we have included diversity recruiting and retention as a key goal on our annual company-wide strategy document. In addition, we introduced an internal Global Inclusion Index survey in 2019 to track our progress on creating a culture of belonging over time and identify new opportunities to create a more inclusive workplace and more inclusive communities.
Talent Attraction. A number of programs and initiatives enhance the diversity and inclusion experience for candidates and employees, including our Returners Program for professionals returning to the workforce after a career break, and First-Gens in Tech, an annual event dedicated to workshops and networking to help people from non-traditional backgrounds break into tech. We also host numerous external, community events including Growing with Pride, Women Who Lead, Black Excellence panels, and more.
Executive and Employee Training. HubSpot offers a number of inclusion, diversity, and unconscious bias programs for senior leaders and employees to drive engagement and culture change, mitigate bias, and encourage more inclusive behavior. In 2020, HubSpot created and introduced an anti-racism training, which is required for all employees.
Employee Resource Groups (“ERG”). HubSpot has numerous active employee resource groups, including Women@HubSpot, People of Color at HubSpot, BLACKhub, the LGBTQ+ Alliance, and Families@HubSpot, as well as a variety of interest groups globally including age inclusion, ability and accessibility, and veterans. Each employee resource group has two executive sponsors from HubSpot’s leadership team, as well as employee leadership councils, who are responsible for driving programming and DI&B impact within the company based on ERG ideas and feedback.
External Website. In 2019, we launched our Diversity and Inclusion webpage to create an inclusive experience for visitors to learn about DI&B at HubSpot. The webpage features HubSpot employees committed to belonging, information about our employee resource groups, and a collection of information about DI&B initiatives, learnings, and celebrations in HubSpot’s global offices. Our Diversity and Inclusion webpage can be found at: www.hubspot.com/diversity-inclusion. In 2021, we launched an adjacent webpage dedicated to HubSpot’s annual Diversity, Inclusion, and Belonging Report. This page features a snapshot of our annual diversity data as well as past reports. This webpage can be found at: https://www.hubspot.com/diversity/report.
Black Lives Matter Action Plan. In 2020, HubSpot developed a Black Lives Matter action plan to fight systemic racism and drive change for our Black employees, customers, partners, and communities. The initiatives in this plan are based directly on our Black employees’ ideas and feedback, and are focused on four core pillars: introspection, investment, inclusion, and impact. As part of this plan, HubSpot committed $20 million to social impact investing through the Local Initiatives Support Corporation’s Project10x initiative, beginning with a $12.5 million investment in the Black Economic Development Fund. We also announced a partnership with Howard University to build a Center for Digital Business for the next generation for Black leaders, and introduced HubSpot’s Black Advisory Board led by leaders we admire: Leslie Forde, Dr. Claudia Igbrude, Jeanine Francis, and Dantley Davis. Additionally, to drive introspection and inclusion internally, we created a required anti-racism training for all employees and introduced the employee resource group BLACKhub, standing for ‘Black Leaders Amplifying Change and Knowledge’.
2021 PROXY STATEMENT | HubSpot, Inc.15
DI&B Workplace Awards
In addition to being the #4 Best Place to Work in 2021 on Glassdoor, we were honored that HubSpot received important recognitions for our work in DI&B in 2020, including the #1 Best Company for Women by Comparably, a Best Company for Diversity by Comparably, a Best Workplace for Parents by Great Place to Work® and FORTUNE and a Best Workplace for Women by Great Place to Work® and FORTUNE.
Diversity of Executive Leadership Team and Board
Building an organization that is diverse, welcoming, and inclusive is not just a people priority for HubSpot, it is a business priority. Our Board, executive leadership team, and employees are invested in making HubSpot a diverse and inclusive company where everyone can bring their best selves to work with a sense of belonging. Since 2018, we have included diversity recruiting and retention as a key goal on our annual company-wide strategy document. We are proud to have four women on our executive leadership team, with 28.6% of our executive leadership team identifying with a minority group.
In January 2021, we were proud to appoint our first Black director, Nick Caldwell, to our Board. Of our nine-member Board, three members are women, two members identify as South Asian American, and one member is Black. Furthermore, our Lead Independent Director is a woman and identifies as a member of the LGBTQ+ community, and our Nominating and Corporate Governance Committee is comprised entirely of women.
We are proud to have both an executive leadership team and a Board that represents our customers and employees by bringing diverse ideas and backgrounds to the table. While we do not have a specific policy with regard to the consideration of diversity in identifying director nominees, we believe it is essential to have directors representing diversity in many areas, including but not limited to race, ethnicity, gender, age, abilities, sexual orientation, background, and professional experience.
As part of our company mission, we are passionate about helping global communities grow better. Through our global program, HubSpot Helps, we focus on impacting our investment in two core areas: education and entrepreneurship. These two areas align with our core mission, our DI&B strategy, and employees' passions globally.
Our core charity partners include BUILD, United Way, Early Learning Initiative, A Playful City, Open Doors, Frauenloop, Global Sisters and Halogen Foundation.
Thanks to our partners' support, ideas, and passion, HubSpot has supported social impact in all our regions creatively. Through initiatives like the Zoom Ahead with Books, a partnership with The Early Learning Initiative, a project was designed to encourage parental involvement and promote children's enjoyment and motivation to read for pleasure. Also through mentoring programs with partners like BUILD and Global Sisters, HubSpot has helped grow the entrepreneurial mindset globally within underprivileged groups.
HubSpot's partnerships and ongoing opportunities allow us to give back year-round through employee volunteer programs and events and manager days of service linked directly to HubSpot's DI&B mission. In addition, HubSpot hosts internal employee lead (virtual) matched funding events such as the global Pride 5km and global Gratitude Relay, both hosted on our internal Slack channels, to raise extra funds for our nonprofit partners.
We have designed and maintained our global real estate facilities to reduce HubSpot’s environmental impact and have implemented several programs in the areas of video conferencing, workplace flexibility, recycling, and energy conservation that get the job done while using and re-using resources at the most efficient level possible. From implementing three-in-one waste sorting credenzas in our locations, lobbying on behalf of charging stations for electric cars at local garages used by HubSpot employees, optimizing the efficiency in lighting and HVAC systems on all fit outs, and sending our annual report and proxy statement electronically to reduce unnecessary paper usage, we are investing in best practices to reduce our carbon footprint and have invested in sustainable design features and green operations in many of our offices. For example, our Dublin headquarters at HubSpot House is one of only 12 buildings in Ireland that is platinum certified for shell and core in Leadership in Energy and Environmental Design (“LEED”), a voluntary rating system to certify sustainable buildings and neighborhoods. In addition, HubSpot House is one of two buildings with a commercial interior that holds a platinum certification based on version 3 of LEED in Ireland; it is the first and only building with a commercial interior that holds a platinum certification based on version 4 of LEED in Ireland.
2021 PROXY STATEMENT | HubSpot, Inc.16
We continue to maintain our global real estate portfolio and employee activity with a renewed focus on the health and safety of our employees. In doing so, we continue to consistently assess our environmental impact to allow for efficiencies and plan for further reductions. We have advanced several programs in the areas of greenhouse gas (“GHG”) mitigation, energy procurement, on-site renewables, green infrastructure, and green leasing. We have evaluated our remote work opportunities, providing our employees access to applications, programs, data, and collaboration tools which help to reduce the environmental effects associated with commuting, office space usage, and team travel. We continue to research our GHG footprint which will allow us to set targets for the near and long term. Some examples that we have enacted and that will continue to exhibit positive impact include: upgrading to LED lighting globally, updating lighting systems to run on occupancy sensors, integrating onsite renewables in some office locations, auditing, revamping, and planning for future energy procurement, and establishing a program focused on renewable energy certificates (“RECs”) and offsets to account for our past, present, and future carbon footprints.
We donate retired office furniture and information technology hardware (including laptops and computer monitors) to various organizations to extend each piece’s useful life. In addition, equipment from demolitions or rebuilds of our facilities are donated when usable or recycled when applicable.
We believe in creating a company our grandchildren can be proud of. This is only possible if we create a company that can sustain and reduce harmful impacts to the environment. Companies have a duty to understand the GHG emissions they are putting out into the atmosphere and what practices they have as a business that contribute to climate change. Companies have a responsibility to use that understanding to reduce emissions and make meaningful progress towards mitigating those emissions they cannot reduce. In 2020, we worked to calculate all of our historical emissions from 2006, when HubSpot was formed. The first step for us was to get a firm understanding of our GHG emissions from our business travel, employee commute times, office waste, water, and electricity, as well as from third party vendors, and their related impact on the environment.
To date, we made two steps towards a more sustainable future.
We followed the Greenhouse Gas Protocol standards to calculate our emissions and offset over 80,000 megatons of emissions by purchasing RECs and Green-e® certified carbon offsets through 3Degrees, a third party consulting and brokerage firm. We offset our historical emissions through investments in nature-based and renewable energy carbon offset projects. In addition, for 2020, we invested in RECs in every country we have an office presence. The specific projects are described below.
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We signed into the United Nations (“UN”) Global Compact. The UN Global Compact, is a voluntary corporate sustainability initiative that encourages businesses worldwide to adopt sustainable practices, report on those practices, and track them over time. Part
In 2023, HubSpot was listed on the Dow Jones Sustainability North America Index for the first time, underscoring our dedication to sustainability and conscientious business operations. In addition, we responded to the CDP Climate Change questionnaire for the first time and received a score of “B”, a score awarded to companies who are taking coordinated action on climate issues.
Culture and Values
Our mission is to help millions of organizations grow better and this requires a truly remarkable team. We take a thoughtful approach to talent attraction and retention in order to build a company culture where people can do their best
2024 PROXY STATEMENT | HubSpot, Inc.16
work. That’s why our culture is rooted in what we think employees want from employers today: autonomy, flexibility, transparency, and a commitment to remarkable growth. Our Culture Code underpins our culture and outlines our core company values, HEART. HEART is at the center of who we are and represents the five traits we value the most in HubSpotters: Humility, Empathy, Adaptability, Remarkableness and Transparency. A copy of our Culture Code can be found at: https://www.hubspot.com/culture-code.
As a company with a hybrid working model, we are incredibly focused on ensuring our culture is sustainable and does not need four walls to thrive. We offer tools, resources and experiences to ensure HubSpotters feel connected, are engaged and continue to have the opportunity to grow both personally and professionally.
HubSpot is proud to be recognized as a top workplace in 2022 and 2023 by Great Place to Work and to have been named to many notable lists such as Glassdoor Employees’ Choice Awards, Fortune’s 100 Best Companies to Work For and Fortune’s Best Workplaces for Women. Additionally, we are honored to be mentioned in a number of categories by Comparably's workplace awards in 2022 and 2023 including Best CEO for Women, Best Global Culture, and a Best Company for Employee Happiness.
Diversity, Inclusion and Belonging
At HubSpot, building a sustainable, equitable, and high-performing company is a core strategic objective, and modeling the diversity of the application processglobal communities that our candidates, partners and customers belong to and value is a signed letter from our CEO stating our commitmentcritical to focushow we make progress on sustainable development.
2021 PROXY STATEMENT | HubSpot, Inc.17
We believe privacy and the secure handling of an individual’s data is a fundamental human right. Privacy and data protection are also the foundation for trust.that objective. That is why we builtstrive to foster an environment rooted in inclusivity and empathy, guided by the principles of respect and fairness for all. This commitment is integrated into our first ever Trust Compassculture and strategic decisions, focusing on embedding diversity, inclusion, and belonging (DI&B) practices throughout the business. Our initiatives include career development programs, inclusive leadership training, and providing world-class culture events for our global community.
Over the past year, the significance of this commitment has become increasingly evident. In 2023, our population of women and non-binary employees was 46%. We also saw a strong gender balance at the leadership level. We had 40% women representation in 2020executive leadership roles and on our Board of Directors, as well as retaining gender parity with Director and Manager level roles, averaging 50% women representation. Regionally, we are near gender parity in our America (AMER), Latin America (LATAM), and Asia-Pacific (APAC) locations. Further, we have sustained our previous year’s growth in Black, Indigenous, and people of color (BIPOC) representation for our overall employee base at 37%, with BIPOC HubSpotters representing 45% of our tech roles. We are proud to prioritize initiatives deemed most criticalhave a range of diverse perspectives and backgrounds that contribute to protecting the innovation and thought leadership at HubSpot.
The charts below reflect the demographics and diversity of our Board as of April 9, 2024:
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*For purposes of this Diversity chart, we define Diverse as a person of color. |
2024 PROXY STATEMENT | HubSpot, Inc.17
Transparency is a tenet of our culture at HubSpot, and we model this by sharing our DI&B journey through our annual Diversity Report shared at: https://www.hubspot.com/diversity/report. The report serves as a snapshot of our diversity data, and a reflection of our incremental progress towards our DI&B goals. Within the report, we include gender, ethnicity and age data of our customers,employee population, as well as self-reported identity categories such as caregiver/parent status, disability status, and those who identify as first-generation, military veterans, transgender, non-binary, and/or as part of the LGTBQ+ community. Our DI&B journey is constantly evolving, and publishing this report every year demonstrates our employees, and our company. Initiatives are selected by way of a variety of inputs, including customers, employees, leadership, and industry trends; approved by executive leadership; and then shared with and reviewed by the Board. With the onset of COVID-19 in 2020 and the shiftcommitment to remote work, we realizedcontinuous progress on that we needed to evolve our security practices and lean into a Defense in Depth strategy. We made large investments in our Privacy and Security organization in 2020 to support driving these initiatives, more than doubling the headcount dedicated to these areas, which included the formation of a dedicated Product Trust and Safety team and the appointment of our Chief Information Security Officer.
We delivered the following data privacy and security initiatives in 2020 and 2021:
Customer adoption of multi-factor authentication (“MFA”).Turning on MFA is the number one thing customers can do to protect the data they are storing in HubSpot and other Cloud services. To encourage adoption, HubSpot took steps to make this feature easier to usejourney and to educate our customers on use and benefits. As a result, we have seen an increase of 22% of our users with MFA turned on since January 2020.
Data Ethics Framework. Our Data Ethics Framework is a mechanism that aligns individuals at all levels ofimprove along the organization on key principles to guide our ethical use of data. It was developed with inputs from a diverse set of employees, ranging from leadership to individual contributors, and will provide the necessary guardrails for the company as we scale and evolve our data strategies. The core tenets of the framework are built around giving customers more choice and control over how their data is used, being more transparent in how that data is used, using data in the fairest way possible, and keeping that data safe and secure.way.
Cookie compliance and double opt-in implementation work. Regulations around data privacy are evolving rapidly, and with them best practices for dealing with customer consent. Social Impact
HubSpot is committed to providing customers with the tools they needsupporting communities in which it operates through connection and workforce volunteering. Our initiatives aim to comply with changing regulationsenhance technological and respect customer preferences regarding cookiesentrepreneurial skills, foster community development, and communications consent. empower underrepresented groups.
SOC2 Type I Certification. In line with our commitment to transparency regarding data useThrough strategic partnerships, volunteering efforts and handling, a SOC 2 report provides additional details about HubSpot’s security program. The report, which is available at https://www.hubspot.com/security, is verified by independent auditors, providing customers assurance that they can use this data to determine whether HubSpot provides the right level of protection for their data.
Defense in Depth. As part of this strategy, we took on several key initiatives focused on expanding vulnerability management and threat intelligence systems. Additionally, we leaned heavily into automation and general systems defense, and established tools and processes to mitigate risks related to third party vendors.
Finally,showcase events we support the roll-outa range of privacy and data protection laws around the world. The principles embodiedinitiatives in regulations like the General Data Protection Regulation (“GDPR”) in the European Union and the California Consumer Protection Act (“CCPA”) align with HubSpot’s core company principles and make the internet a safer and more secure place. Toour key geographical areas that end, wehelp build privacy-enhancing features into our platform, as evidenced by our GDPR playbook that is available on our website at https://www.hubspot.com/data-privacy/gdpr/hubspot-product-playbook. We alsoentrepreneurial skills, making extensive use of technology to help our customers navigate new regulations with resources, including our CCPA Compliance Guide, which is available on our website at https://www.hubspot.com/data-privacy/ccpa/ccpa-compliance.do this.
Code of Use Good Judgment
Judgment. At HubSpot, we are serious about compliance and doing the right thing. To that end, we adopted a Code of Business Conduct and Ethics, which we refer to as our Code of Use Good Judgment, that applies to all of our employees, officers, and directors. ThisThe Code of Use Good Judgment highlights that everything we do at HubSpot will be, and should be, measured against the highest possible standards of ethical business conduct. We set the bar high for practical and aspirational reasons because our commitment to the highest standards helps us solve for our customers, hire great people, build a great platform and products, and attract loyal partners. Trust and mutual respect between us and our customers and partners are the foundation of our success, and following this Code helps us maintain that relationship. We also encourage our employees to report suspected policy violations through our anonymous Whistleblower Hotline (online or via phone). No waiver of any provisions of our Code of Use Good Judgment for the benefit of a director or an executive officer shall be effective unless approved by the Board and, if applicable, such waiver is disclosed to our stockholders in accordance with applicable U.S. securities laws and/or the rules of the NYSE. In addition, all amendments to the Code of Use Good Judgment must be approved by the Board or the Audit committee. Our Code of Use Good Judgment is available on our Investor Relations website at: https://ir.hubspot.com/leadership.Nominating, Governance, and Sustainability Committee.
2021 PROXY STATEMENT | HubSpot, Inc.18
Policy. Respect for human rights is a fundamental value of HubSpot. Our company operates globally and has offices around the world. Our customers, employees, stockholders, and vendors represent virtually every race, national origin, religion, culture, political philosophy, and language. This diversity is the foundation of our business excellence and embodies HubSpot’s respect for human rights and dignity of all people. Where we have identified adverse human rights impacts resulting from or caused by our business activities, we are committed to provideproviding for or cooperatecooperating in their fair and equitable remediation. In March 2020,2021, our Board adopted a Human Rights Policy to outline HubSpot’s position on fundamental human rights. This policy
Board Diversity Policy. Our Board Diversity Policy sets forth the practices and criteria for ensuring that HubSpot maintains a diverse Board, as well as the Board’s commitment to making HubSpot an inclusive and diverse company. The Board Diversity Policy also provides that it is essential to have Board members and nominees representing diversity in many areas, including, but not limited to: gender identity and/or gender expression; sexual orientation; race, ethnic, religious, or cultural background; physical, mental, intellectual, or sensory impairments; industry knowledge; educational background; and geographical mindset.
Environmental Policy. Our Environmental Policy sets forth commitments that will guide our efforts to deliver environmental compliance as a minimum standard, to continually improve our sustainability performance, and to act as a thought leader for our employees, customers, and partners through education, partnership and collective action.
Global Supplier Code of Conduct. We are committed to good governance and achieving the highest ethical and environmental standards for all our employees, and we expect the same from our suppliers. Our Global Supplier Code of Conduct defines and communicates our sustainability expectations from suppliers.
The policies above are available on our Investor Relations website at: https://ir.hubspot.com/leadership.leadership.
Stakeholder Engagement
At HubSpot, we value and consider the viewpoints of a number of stakeholders, including our employees, our customers, our partners, and our stockholders. We have teams dedicated to engagement with each of these stakeholder groups, and feedback is regularly shared with our executive leadership team and Board to review, consider, and incorporate into future priorities for the company. The chart below describes the engagement process with each of our stakeholder groups and actions we have taken in response to their feedback.
Employee Engagement | |
Engagement Process | We administer a |
Responsive Actions | In We also continued to use the survey to measure our hybrid work effectiveness and |
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Engagement Process | Customers are at the center of how we build products and services at HubSpot, and their feedback and sentiment deeply inform our product roadmap and
We are dedicated to powering a truly customer-first operating system by bringing customer experience optimization to the Throughout our yearly planning process, |
2021 PROXY STATEMENT | HubSpot, Inc.19
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Responsive Actions | Overall, 2023 was a banner year for product innovation with over 800 product enhancements across our entire platform. Many of those directly addressed functionality requests by our customers that included, but were not limited to: • Smart CRM. We continued to invest heavily in our AI-powered customer relationship management (“CRM”) platform over the past year to make it even more customizable and extensible through custom cards, action extensibility, customizable record pages and conditional properties. We also introduced a centralized audit of user actions through a public application programming interface (“API”) for Enterprise users. |
2024 PROXY STATEMENT | HubSpot, Inc.19
• Marketing Hub. We enhanced omnichannel features with the introduction of Instagram reels and SMS messaging that includes personalization, automation and reporting. Across the platform, customers are getting value from AI-powered features, and within Marketing Hub, we introduced this through the Subject Line Generator, Blog Post Generator, Image Generator, Ad Copy Generator, Campaign Assistant and Content Assistant. • CMS Hub. With content management system (“CMS”) Hub, re-branded in 2024 as Content Hub, users will receive most of the same powerful AI functionality in Marketing Hub plus an AI website builder to help onboard users through the website building process. • Operations Hub. AI generated reports, report descriptions and workflow descriptions have been made available to all Free+ users. • Commerce Hub. This was launched as a standalone Hub to help customers get paid faster, increase revenue and save time with functionality including invoices and payment processing via Stripe. • Service Hub. Service Hub users will also benefit from efficiency gains through AI with the new Conversation Summary and Content Assistant in Inbox tools. We also introduced multiple knowledge bases, which was a top customer request and advanced our vision of a modern help desk. Additionally, both Sales and Service Hub customers are now able to A/B test Sequences, book Meetings on behalf of others and add guests to Meetings. • Sales Hub. We reintroduced Sales Hub with a more robust prospecting workspace, giving sales reps a consolidated view of the entire prospecting experience. We also launched a new standard object for Leads, expanded essential integrations for sales teams and made reporting more powerful. • Reporting. We continued to make reporting in HubSpot more powerful and customizable with innovations, including the ability to report on sequence outcomes, lead funnels, prospecting activities, sales velocity reporting, forecasting insights and deal journeys. • Integrations. We continued to launch new integrations, with approximately 200 new apps made available through the App Marketplace in 2023. Notably, we added many new recommended integrations for Sales Hub including ZoomInfo, Gong.io, PandaDoc and Aircall. Additionally, we further strengthened our integration with Salesforce which now allows for syncing Salesforce activities into HubSpot and we improved the integration with LinkedIn Sales Navigator with the ability to sync data two ways between the platforms. |
Partner Engagement | |
Engagement Process | Our partner
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2024 PROXY STATEMENT | HubSpot, Inc.20
Responsive Actions | During 2023, a key focus area for partners and HubSpot was further unifying our Direct and Partner teams toward a truly joint go-to-market sales and service motion. Partners provided feedback on sourcing, co-selling, and servicing independently and with our various HubSpot teams. As a result, we announced several updates to our policies and procedures to simplify, streamline, and enhance our collective efforts. Among the new policies are mechanisms that ensure our HubSpot teams are engaging partners in a fair and equitable way based on their unique expertise and customer outcomes. While the policies are relatively new, the initial feedback has been overwhelmingly positive. |
Stockholder Engagement | |
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| We welcome and value the views and insights of our stockholders and conduct regular outreach to connect with our stockholders to ensure open lines of communication. Our investor relations team, along with our CEO, co-founder and The feedback we receive from our stockholders through these activities is regularly communicated to the Nominating, Governance, and We believe it is important to continue to engage with our stockholders on a regular basis to understand their perspectives and to give them a voice in shaping our governance and executive compensation policies and practices. |
2021 PROXY STATEMENT | HubSpot, Inc.20
Responsive Actions | In part in response to stockholder feedback, we took the following actions: In
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20212024 PROXY STATEMENT | HubSpot, Inc.21
SECURITY OWNERSHIP OF CERTAIN BENEFICIALBENEFICIAL OWNERS
AND MANAGEMENT
The following table sets forth certain information known to us regarding the beneficial ownership of our common stock as of March 1, 2021,2024, for:
each person known by us to be the beneficial owner of more than 5% of our common stock;
our named executive officers;
each of our directors and director nominees; and
all executive officers and directors as a group.
Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities. Except as noted by footnote, and subject to community property laws where applicable, we believe, based on the information provided to us, that the persons and entities named in the table below have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them.
The table lists applicable percentage ownership based on 46,582,81950,753,032 shares of common stock outstanding as of March 1, 20212024, unless indicated otherwise. Options to purchase shares of our common stock that are exercisable, and shares of our common stock that may be acquired upon the vesting of RSUs or PSUs, in each case, within 60 days of March 1, 2021,2024, are deemed to be beneficially owned by the persons holding these options, RSUs or RSUs,PSUs, as applicable, for the purpose of computing percentage ownership of that person, but are not treated as outstanding for the purpose of computing any other person’s ownership percentage. Unless otherwise indicated, the address for each beneficial owner is c/o HubSpot, Inc. 25 First Street,2 Canal Park, Cambridge, MA 02141.
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| Number of |
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Name of Beneficial Owner |
| Beneficially |
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| Percentage |
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5% Stockholders |
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The Vanguard Group (1) |
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| 4,790,390 |
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| 9.4 | % |
BlackRock, Inc. (2) |
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| 3,806,394 |
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| 7.5 | % |
FMR LLC (3) |
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| 3,229,490 |
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| 6.4 | % |
Executive Officers and Directors |
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Andrew Anagnost (4) |
| - |
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| * |
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Kate Bueker (5) |
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| 60,812 |
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| * |
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Nick Caldwell (6) |
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| 1,859 |
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| * |
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Ron Gill (7) |
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| 7,341 |
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| * |
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Brian Halligan (8) |
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| 640,938 |
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| 1.3 | % |
Alyssa Harvey Dawson (9) |
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| 704 |
|
| * |
| |
Claire Hughes Johnson (10) |
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| 1,089 |
|
| * |
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Lorrie M. Norrington (11) |
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| 5,756 |
|
| * |
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Yamini Rangan (12) |
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| 51,244 |
|
| * |
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Dharmesh Shah (13) |
|
| 1,497,859 |
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| 2.9 | % |
Jay Simons (14) |
|
| 11,495 |
|
| * |
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Jill Ward (15) |
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| 8,454 |
|
| * |
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All executive officers and directors as a group (12 persons) (16) |
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| 2,287,551 |
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| 4.5 | % |
* Represents beneficial ownership of less than 1% of our outstanding common stock.
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| Number of Shares |
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Name of Beneficial Owner |
| Beneficially Owned |
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| Percentage |
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5% Stockholders |
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The Vanguard Group (1) |
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| 3,961,986 |
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| 8.63 | % |
FMR LLC (2) |
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| 3,239,440 |
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| 7.05 | % |
T. Rowe Price Associates, Inc. (3) |
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| 3,016,810 |
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| 6.50 | % |
BlackRock, Inc. (4) |
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| 2,609,096 |
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| 5.70 | % |
Executive Officers and Directors |
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Kate Bueker (5) |
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| 28,333 |
|
| * |
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Nick Caldwell (6) |
|
| - |
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| * |
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Ron Gill (7) |
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| 16,291 |
|
| * |
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Brian Halligan (8) |
|
| 938,108 |
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|
| 2.0 | % |
Julie Herendeen (9) |
|
| 9,166 |
|
| * |
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John Kelleher (10) |
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| 74,641 |
|
| * |
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Lorrie Norrington (11) |
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| 7,570 |
|
| * |
| |
Yamini Rangan (12) |
|
| 12,233 |
|
| * |
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Avanish Sahai (13) |
|
| 3,761 |
|
| * |
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Dharmesh Shah (14) |
|
| 1,659,668 |
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|
| 3.6 | % |
JD Sherman (15) |
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| 47,884 |
|
| * |
| |
Jay Simons (16) |
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| 8,477 |
|
| * |
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Jill Ward (17) |
|
| 5,436 |
|
| * |
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All executive officers and directors as a group (13 persons) (18) |
|
| 2,811,568 |
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| 6.0 | % |
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20212024 PROXY STATEMENT | HubSpot, Inc.22
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Delinquent Section 16(a) Reports
Section 16(a) of the Exchange Act requires our directors and executive officers and persons who own more than 10% of our common stock, to file with the SEC initial reports of beneficial ownership and reports of changes in beneficial ownership. Officers, directors and greater than 10% stockholders are required by SEC regulations to furnish us with copies of all such reports.
To our knowledge, based solely on a review of the copies of such reports furnished to us and written representations that no other reports were required, we believe that for 2020,2023, all required reports were filed on a timely basis under Section 16(a), except that Ms. NorringtonHughes Johnson had one late Form 4 transactionfiling due to an administrative oversight. The Form 4 was subsequently filed on June 8, 2023.
20212024 PROXY STATEMENT | HubSpot, Inc.23
Compensation Discussion and Analysis
This Compensation Discussion and Analysis describes how our executive compensation program is designed and operates with respect to our named executive officers. For 2020,2023, our named executive officers were:
Name | Title | |
| Chief Executive Officer, President, and Director | |
Kate Bueker | Chief Financial Officer and Treasurer | |
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| Chief | |
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Business Overview
We help scaling companiesprovide a customer platform that helps businesses connect and grow better. We deliver seamless connection for customer-facing teams with a delightful customer experience through our cloud-basedunified platform that includes three layers: AI-powered engagement hubs, a Smart customer relationship management platform,product, which we refer to in this Compensation Discussion and Analysis as our CRM Platform. Our CRM Platform includes marketing, sales, service,customer platform, and a content management system (“CMS”),connected ecosystem supporting the customer platform with a marketplace of integrations, templates, and expert partners, a community network, and an academy of educational content. Our engagement hubs include Marketing Hub, Sales Hub, Service Hub, Operations Hub, Content Hub (formerly known as well as other toolsCMS Hub) and integrations,Commerce Hub, that enable companies to attract, engage, and delight customers throughout the customer experience. Additionally, we provide education, services, and support to help customers be successful with our platform.lifecycle.
We are headquartered in Cambridge, Massachusetts and have international offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia, Paris, France; and Ghent, Belgium. We were proud to be named a Best Place to Work in 2020 and 2021 by Glassdoor. We have also been recognized as a top workplace in 2020 by Great Place to Work, the Boston Globe, the Boston Business Journal, and more. We were also honored inmaintain a number of categories by Comparably's workplace awardsinternational offices across the world. As of December 31, 2023, we had 7,663 full-time employees.
2024 PROXY STATEMENT | HubSpot, Inc.24
2023 Financial and Operating Highlights
Forthe full year of 2023, revenue growth was 25% year-over-year in 2020 including Best CEOs, Best Companies for Women, Best Companies for Diversity, Best Overall Company Culture,both constant currency and a Best Company for Employee Happiness.
Impact of COVID-19
In March 2020, we took immediateas-reported. We ended 2023 with more than 205,000 customers, growing 23% year-over-year, and decisive steps to mitigate the COVID-19 pandemic’s impact on our customers and partners by reducing prices on certain products in our Starter tier, temporarily suspending marketing email send limits, offering a one-time six-month advance on commissions to certain Solutions Partners, and providing discounts and flexible payment terms to customers under more severe short-term financial strain.
While the scope and duration of the pandemic remain uncertain, we plan to continue making investments that support business growth and help our customers grow better. We also plan to develop new products and applications to extend the functionality of our CRM Platform and drive value for our customers, while maintaining exceptional customer service and support.
We are grateful for our team’s efforts in accelerating our strategic priorities to serve our customers in new and differentiated ways and achieving a variety of important financial and operational accomplishments, including those summarized below. We believe these actions have put us in a strong position to fund our longer term growth strategies and support our business despite the challenges brought on by COVID-19.
2020 Financial Highlights
During 2020, we surpassed 100,000 paying customers and reached $1nearly $2.5 billion in annual recurring revenue (as defined below), marking two important milestones in our nearly 15-year history. Despite. We delivered a strong non-GAAP operating profit margin of 15% for the COVID-19 pandemic,full year, up over 500 basis points year-over-year. Overall, we delivered strong growthfinancial and financialoperating performance in fiscal year 2020,2023, despite the challenging macroeconomic environment, including:
Revenue. Our as-reported revenue grew 31% year-over-year to $883.0 million.
Operating Margin. Our GAAP operating margin expanded 1.2 percentage points year-over-year to (5.8)%, and our non-GAAP operating margin expanded 0.4 percentage points to 8.5%. Non-GAAP operating margin is the ratio of the non-GAAP operating income for a period (which excludes stock-based compensation expense, the amortization of acquired intangibles, and acquisition-related expenses) to our revenuewas $2.17 billion for the period.
2021 PROXY STATEMENT | HubSpot, Inc.24
Free Cash Flow. Our free cash flow grew 22% year-over-year to $79.1 million compared to $65.1 million in 2019.
Total Customers. Our total customer count grew to 103,994205,091 at December 31, 2020,2023, up 40%23% year-over-year.
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20202023 Performance Highlights
In addition to our strong financial and operating performance in 2020,2023, we delivered numerousover 800 product launchesenhancements across our Hubs and enhancements to our existing productsentire platform, designed to give companies a greater ability to unify their marketing, sales, service, and serviceoperations efforts and build a delightful customer experience, including:
the relaunch of the company’sRelaunched Sales Hub to deliver leading prospecting and deal management solutions that are deeply connected, including AI-powered forecasting to help sales leaders improve accuracy in revenue projections.
the introduction of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads;
the launch of CMS Hub, a standalone content management system that represents the company’s fourth product hub; and
the addition of new features and updates to help businesses meet the challenges brought on by the COVID-19 pandemic, as well as improvements to our ecosystem with a redesigned Solutions Directory and new remote work integrations in the marketplace.
20202023 Executive Compensation Program Highlights
Highlights of our 20202023 executive compensation program include:
Voluntary request by our CEO, Ms. Rangan, and our co-founders, Messrs. Halligan and Shah, to maintain their respective base salaries at $1 and to forego any annual cash bonus.
No change to target annual cash bonus opportunities (as a percentage of base salary) for our named executive officers.
RobustThe introduction of PSU awards to certain named executive officers in support of our pay for performance philosophy, which are earned and vest only if the pre-defined financial performance metric is achieved.
Quarterly vesting for our restricted stock unit awards for executive officers and employees.
20212024 PROXY STATEMENT | HubSpot, Inc.25
Return to Stockholders
We have delivered significant long-term total stockholder return (“TSR”), as evidenced by the chart below, which shows how an initial investment of $100 in HubSpot on December 31, 20142017 would have grown to $1,180$657 on December 31, 2020.2023. The chart also compares TSR on an investment in our common stock to the same investment in the S&P 500 Index and the Nasdaq Computer Index over the last six fiscal years.
As evidenced by the table above, ourOur stock price has been consistently strong since we went public in 2014. The stock price for our initial public offering on October 9, 2014 was $25.00 per share. Our closing stock price on December 31, 202030, 2023, the last trading day of 2023, was $396.44$580.54 per share, approximately 15.8623.22 times our stock price at our initial public offering.offering and effectively doubling our stock price from the last trading day of 2022.
Our Compensation Committee designs our executive compensation program with the goal of attracting, motivating, rewarding, and retaining high-caliber executive officers, while simultaneously promoting the achievement of key company performance measures to align the incentives of our executive officers with our stockholders’ interests. We compete with many other public and private companies within our region and across the country for executives. Accordingly, the Compensation Committee generally targets overall compensation for our executive officers to be competitive in our industry and across the country. Variations in this target compensation may occur depending on the experience level of the individual and other market factors, such as the demand for executives with certain skills and experience and the costs associated with recruiting qualified executives from other established companies. We intend to provide a competitive total compensation package and believe in sharing our success with our executive officers, as well as our other employees, when our objectives are met.
20212024 PROXY STATEMENT | HubSpot, Inc.26
We endeavor to maintain strong executive compensation policies and practices as summarized below:
What We Do | What We Don’t Do | |||
√ | Maintain a compensation clawback policy that applies to both cash and equity incentive compensation | × | No employment agreements or cash severance arrangements with our executive officers | |
√ | Maintain rigorous stock ownership guidelines for our executive officers and non-employee directors | × | No repricing of underwater stock options without prior stockholder approval | |
√ | Provide limited perquisites | × | No hedging and general prohibition on pledging of HubSpot common stock by employees, executive officers, or Board members | |
√ | Use “double-trigger” change in control provisions for equity awards; otherwise no change in control payments or benefits for our executive officers | × | No excise tax gross-ups upon a change in control of | |
√ | Use an independent compensation consultant that provides no other services to HubSpot | × | No executive-only pension plans or benefits | |
√ | Have a compensation committee composed entirely of independent directors | |||
√ | Cap annual cash bonus payments | |||
√ | Use objective performance measures for annual cash bonus program and performance-based equity awards | |||
√ | Annual stockholder advisory vote on named executive officer compensation | |||
√ | Regular reviews of executive compensation program and compensation peer group data |
The compensation of our named executive officers in 20202023 consisted of the following elements:
Compensation Element | Objective | |
Base salary | To attract and retain talented executives. | |
Annual cash bonus | To motivate and reward our executives for the achievement of key company objectives set by the Compensation Committee at the beginning of the year. | |
Long-term incentive compensation in the form of equity awards | To retain and motivate our executives and align their interests with those of our stockholders. | |
Other benefits | General employee medical and dental plans, unlimited vacation, life and disability insurance and Section 401(k) plan employer matching contributions designed to provide employee benefits competitive with those offered by our compensation peer group and other companies with which we compete for talent. |
Each of the elements of our executive compensation program is discussed in more detail below. Our compensation elements are designed to be flexible, to complement each other and to serve the compensation objectives described above. While we have not adopted any formal policies for allocating compensation between fixed and variable compensation, we generally target our long-term incentive compensation to be a significant majority of target total direct compensation. Our mix of compensation elements is designed to reward short-term results and motivate long-term performance through a combination of short-term cash and long-term equity awards.
Determining Executive Compensation
Role of the Compensation Committee
The Compensation Committee of our Board oversees our executive compensation program and annually reviews and approves all executive compensation decisions. The Compensation Committee meets several times near the beginning of each fiscal year to review our executive compensation programs, establish the company performance measures used to set the annual cash bonus and performance-based equity opportunities for the fiscal year and review the target total direct compensation for our executive officers to ensure consistency with our overall compensation philosophy. As part of this executive compensation review, the Compensation Committee is provided with relevant information, such as the competitive market data described further below, to use as a reference when determining each individual compensation element and target total direct compensation levels.
20212024 PROXY STATEMENT | HubSpot, Inc.27
Role of our Chief Executive Officer and Other Executive Officers
Our Chief Executive OfficerCEO and Chief Financial OfficerCFO assist and our former President and Chief Operating Officer assisted, the Compensation Committee in identifying the key performance and incentive measures that may be used in setting annual cash bonus opportunities andopportunities. Our CEO also provideprovides input on key contributors and performers within the company so as to ensure their compensation accurately reflects their responsibilities, performance, experience levels, and expected future contributions. Our Chief Executive OfficerFurther, our CEO makes and our former President and Chief Operating Officer made, recommendations directly to the Compensation Committee regarding the compensation for our executive officers (except with respect to theirher own compensation). No executive officer participated in the final deliberations or determinations regarding his or her own compensation package, except forthat Ms. Rangan and Messrs. Halligan and Shah, whofor 2023, each requested that histheir respective base salarysalaries be reduced tomaintained at $1 for 2020 and elected to foregoforwent any cash bonus awards.
In addition, the Compensation Committee has delegated to our CEO and CFO limited authority with respect to employees below the EVP level who are neither Section 16 officers nor “covered employees” under Section 162(m) of the Internal Revenue Code (the “Code”), to grant RSUs under our 2014 Stock Option and Incentive Plan, as amended, in connection with their hire, promotion or exceptional performance. The delegation includes limits, including a limit on the total amount of RSUs that may be awarded during the specified period and requires that a report be provided to the Committee at least quarterly on the grant activity pursuant to the delegated authority.
Role of the Compensation Consultant
The Compensation Committee has the authority to engage independent advisors to assist it in carrying out its responsibilities. For 2020,2023, the Compensation Committee retained the services of Compensia, Inc. (“Compensia”), a national compensation consulting firm, to serve as its independent compensation consultant and to review and advise on the principal aspects of our executive compensation program. The executive compensation program services of Compensia included providing recommendationsinput regarding the selection of compensation peer group companies, analyzing publicly available compensation data of peer group companies, compensation survey data, and other publicly available data to assess the competitive market for executive talent, and reviewing and advising on the target total direct compensation opportunities for our executive officers, including base salaries, annual cash bonus compensation, and long-term incentive compensation. In addition, Compensia also reviewed Board compensation and provided market practices for equity compensation design.
In compliance with the disclosure requirements of the SEC regarding the independence of compensation consultants, the Compensation Committee has assessed each of the six independence factors established by the SEC and adopted by the NYSE and has determined that the engagement of and work performed by Compensia does not raise any conflicts of interest or similar concerns. In addition, the Compensation Committee evaluated the independence of its other outside advisors, to the Compensation Committee, including outside legal counsel, considering the same independence factors and concluded their work for the Compensation Committee does not raise any conflicts of interest.
Compensia reports directly to the Compensation Committee and does not provide any non-compensation related services to the company. Compensia does not make specific compensation-related recommendations, although it does use the competitive market data described below to provide ranges for base salary, target annual cash bonus awards, and long-term incentive compensation awards that are consistent withwithin the company’s compensation peer group and relevant compensation survey data for the Compensation Committee to consider. Compensia also advises the Committee on the structure and mix of incentive plans. Compensia attends certain Compensation Committee meetings, executive sessions, and preparatory meetings with the committeeCommittee chair and certain executive officers, as requested by the Compensation Committee.
Use of Competitive Market Data and Compensation Peer Groups
The Compensation Committee directs Compensia to provide it with competitive market data and analysis based on a select group of peer companies and published compensation survey data, as well as information about current market practices and trends, compensation structures, and peer group compensation ranges. The competitive market data Compensia provides is based on a compensation peer group selected and approved by the Compensation Committee with input and guidance from Compensia and published compensation survey data in cases where there is insufficient data for specific executive positions within the peer group companies. The compensation peer group is comprised of companies that are considered similar to us at the time of selection based on industry, business focus, and various financial criteria, including revenue, market capitalization, and revenue growth rate.
2024 PROXY STATEMENT | HubSpot, Inc.28
For its review and analysis of the compensation of our Named Executive Officersnamed executive officers for fiscal year 2020,2023, the Compensation Committee approved the following 18 companies as our compensation peer group:
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| The Trade Desk, Inc. | ||
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| Twilio Inc. | ||
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| Veeva Systems Inc. | ||
DocuSign, Inc. |
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Dropbox, Inc. | RingCentral, Inc. | Zscaler, Inc. |
2021 PROXY STATEMENT | HubSpot, Inc.(1) Coupa Software Incorporated was acquired as of February 28,
2023 and is no longer a publicly traded company.
Because publicly-available compensation data is generally limited to that of a company’s Chief Executive Officer, Chief Financial Officer,chief executive officer, chief financial officer, and up to three most highly-compensated executive officers (other than the Chief Executive Officerchief executive officer and the Chief Financial Officer)chief financial officer), the Compensation Committee also utilized compensation data based on a custom cut of the Radford Global Technology Survey (which is based on the peer group companies with additional similarly sized companies in order to provide sufficient market data for all of the executive positions) in reviewing, analyzing, and determining the compensation for Mmes. Bueker and Rangan and Messrs. Kelleher, Shah, and Sherman.the named executive officers.
The Compensation Committee selected the companies in our compensation peer group and utilized the data drawn from the Radford Global Technology Survey because it believesbelieved that these companies compete with us for executive talent and were similar to us in terms of industry, revenue, market capitalization, and revenue growth rate. The Compensation Committee also determined that the companies in the compensation peer group generally have executive officer positions that are comparable to ours in terms of breadth, complexity, and scope of responsibilities.
While we competecompetition for executive talent to some degree withcan arise from a myriad of companies, that have revenues significantly in excess of those represented in the compensation peer group and published compensation surveys, we believe that the companies representedin our peer group are similarly compete for talent with such larger companiessituated when it comes to attracting and retaining executives and hence, are an appropriate comparison for our employment market. The Compensation Committee uses competitive market data as one factor when making compensation decisions, understanding that such data cannot be applied formulaically, and has historically taken into account other data, including input from the members of the Compensation Committee based on their experience in compensation matters.
The Compensation Committee reviews the compensation peer group annually and may replace some or all of the companies with others from time to time as changes in market positions and company size, including our own, may suggest more representative peer group companies.
Consideration of Say-On-Pay Advisory Vote
At our June 17, 20206, 2023 annual meeting of stockholders, approximately 97.6%94.8% of the votes cast on the non-binding, advisory say-on-pay proposal were voted to approve the 20192022 compensation of our named executive officers. The Compensation Committee believes that the vote outcome indicates that stockholders generally approve of the structure of our executive compensation program. In light of the 2020results of the advisory say-on-pay vote results,on the 2022 compensation of our named executive officers, the Compensation Committee structured executive compensation for 20202023 in a manner that was generally consistent with our 20192022 executive compensation program.program, but introduced PSUs, as discussed below. Stockholders will continue to have an opportunity annually to cast a non-binding, advisory say-on-pay vote on the compensation of our named executive officers.
Our Board and executive team actively seek and highly value the views and insights of our stockholders. See “Stakeholder Engagement/Stockholder Engagement” for information on our 2023 stockholder engagement process.During our discussions with investors in 2022 and 2023, we received feedback on the use of long-term equity awards with performance-based vesting features. Specifically, some investors asked us to consider adding performance awards as an element of our executive compensation program. In 2023, based in part on feedback from those discussions with investors and our commitment to long-term impact and performance, we introduced PSUs that are earned and vest only if certain pre-defined financial performance metrics intended to drive the growth of our business and long-term shareholder value are achieved. These PSU awards are discussed in more detail below.
2024 PROXY STATEMENT | HubSpot, Inc.29
Elements of Compensation
Base Salaries
Base salaries for our named executive officers were established initially at the time the individual was hired, taking into account competitive market data provided by the Compensation Committee’s compensation consultant, if applicable, and internal pay parity considerations, as well as the individual’s qualifications and experience. The base salaries of our named executive officers are reviewed by our Chief Executive Officer and were reviewed by our former President and Chief Operating OfficerCEO and are approved annually by the Compensation Committee. Adjustments to base salaries are also based on:
Each named executive officer’s position, level of responsibility, and seniority.
The relative ease or difficulty of replacing the individual with a well-qualified person and the number of well-qualified candidates available to assume the individual’s role.
Internal parity among our executive officers.
The Compensation Committee does not assign a specific weight to any single factor in making decisions regarding base salary adjustments.
In January 2020,2023, after reviewing the base salaries of our named executive officers compared to similarly situated executives at the companies in our compensation peer group and the relevant compensation survey data, assessing both company and individual performance in 2019,2022, as well as reviewing internal parity among our named executive officers, the Compensation Committee made adjustments to Ms. Bueker’s base salary. As Ms. Harvey Dawson joined the company in November 2022, her base salariessalary did not change for Ms. Bueker and Messrs. Kelleher and Sherman.2023. As they did in 2019,2022, Ms. Rangan and Messrs. Halligan and Shah each requested that histheir respective base salarysalaries be maintained at $1 for 2020.2023.
2021 PROXY STATEMENT | HubSpot, Inc.29
The following table sets forth the base salaries for our named executive officers for fiscal 20192022 and 2020:2023:
Named Executive Officer |
| 2022 Base |
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| 2023 Base |
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| % Change |
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Yamini Rangan |
| $ | 1 |
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| $ | 1 |
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| No change |
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Kate Bueker |
| $ | 470,000 |
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| $ | 500,000 |
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|
| 6.4 | % |
Brian Halligan |
| $ | 1 |
|
| $ | 1 |
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| No change |
| |
Alyssa Harvey Dawson |
| $ | 420,000 |
|
| $ | 420,000 |
|
| No change |
| |
Dharmesh Shah |
| $ | 1 |
|
| $ | 1 |
|
| No change |
| |
Named Executive Officer |
| 2019 Base Salary |
|
| 2020 Base Salary (1) |
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| % Change |
| |||
| $ | 1 |
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| $ | 1 |
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| No change |
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Kate Bueker |
| $ | 353,125 |
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| $ | 384,375 |
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|
| 8.8 | % |
John Kelleher |
| $ | 278,125 |
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| $ | 300,000 |
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| 7.9 | % |
Yamini Rangan (2) |
| N/A |
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| $ | 450,000 |
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| N/A |
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Dharmesh Shah |
| $ | 1 |
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| $ | 1 |
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| No change |
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JD Sherman (3) |
| $ | 397,500 |
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| $ | 415,625 |
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| 4.6 | % |
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Annual Cash Bonuses
We provide annual performance-based cash bonus opportunities linked to the achievement of pre-established corporate performance goals under our Senior ExecutiveManagement Cash Incentive Bonus Plan (the “Bonus Plan”) to our named executive officers. The Compensation Committee believes that the annual performance measures used in the Bonus Plan contribute to driving long-term stockholder value, play an important role in influencing executive performance, and are an important element of our executive compensation program to help attract, motivate, reward, and retain our executive officers and other employees.
Under the Bonus Plan, each year (generally during the first quarter)January) the Compensation Committee approves company-wide performance objectives, which serve as the basis for determining the eligibility for, and amount of, bonuses to be paid under the program.Bonus Plan. Typically, performance under the Bonus Plan is measured and paid out semi-annually as of June 30th30th and December 31st31st each year. After the end of each six-month period, the Compensation Committee reviews our actual achievement against the target levels for the pre-established performance measures and determines the bonuses, if any, to be paid under the program.Bonus Plan. The Compensation Committee may increase or decrease awards under the Bonus Plan in its discretion based on factors the committeeCompensation Committee deems appropriate. Bonus payments are made semi-annually shortly after bonus payments are approved by the Compensation Committee.
20202023 Target Annual Cash Bonus Opportunity. Opportunities. To establish our named executive officers’ individual target annual cash bonus opportunities (expressed as a percentage of base salary), the Compensation Committee considers competitive market data prepared by its compensation consultant, and the level, position, objectives, and scope of responsibility of each executive officer, as well as considerations of internal parity among similarly situated executives.
2024 PROXY STATEMENT | HubSpot, Inc.30
In January 2020,2023, based on its review of our executive compensation program, competitive market data, and the other factors described above, the Compensation Committee approved the following target annual cash bonus opportunities for theour named executive officers, which remained unchanged from 20192022 levels. As in 2019,2022, Ms. Rangan and Messrs. Halligan and Shah voluntarily requested to foregoforwent any annual cash bonuses under the Bonus Plan for 2020. In connection with his transition from the company, Mr. Sherman was not eligible for a cash bonus under the Bonus Plan for the six-month period ended December 31, 2020. Pursuant to the company’s policy for all new employees and as reflected in her offer letter, dated October 25, 2019, Ms. Rangan was entitled to receive a cash bonus for her first semi-annual bonus period payable at 100% achievement of the bonus performance measures, regardless of actual performance during the applicable period.2023.
2021 PROXY STATEMENT | HubSpot, Inc.30
The following table sets forth the target annual cash bonus opportunities for our named executive officers under our Bonus Plan for 2020:2023:
Named Executive Officer |
| 2022 Target Bonus |
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| 2023 Target Bonus |
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| % Change | ||
Yamini Rangan |
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| 0 | % |
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| 0 | % |
| No change |
Kate Bueker |
|
| 60 | % |
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| 60 | % |
| No change |
Brian Halligan |
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| 0 | % |
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| 0 | % |
| No change |
Alyssa Harvey Dawson |
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| 60 | % |
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| 60 | % |
| No change |
Dharmesh Shah |
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| 0 | % |
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| 0 | % |
| No change |
Named Executive Officer |
| 2019 Target Bonus Opportunity (as % of annual base salary) |
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| 2020 Target Bonus Opportunity (as % of annual base salary) (1) |
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| % Change | ||
Brian Halligan |
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| 0 | % |
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| 0 | % |
| No change |
Kate Bueker |
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| 60 | % |
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| 60 | % |
| No change |
John Kelleher |
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| 60 | % |
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| 60 | % |
| No change |
Yamini Rangan (2) |
| N/A |
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| 60 | % |
| N/A | |
Dharmesh Shah |
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| 0 | % |
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| 0 | % |
| No change |
JD Sherman (3) |
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| 60 | % |
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| 60 | % |
| No change |
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20202023 Annual Cash Bonus Performance Measures. For 2020,2023, the Compensation Committee selected the following two performance measures: (1) annual recurring revenue (“ARR”) install base and (2) non-GAAP operating income (loss). as the measures for the Bonus Plan. Performance iswas measured on a cumulative basis biannually as of June 30, 20202023 and December 31, 2020.2023. The performance measures arewere weighted as follows: 70% for ARR and 30% for non-GAAP operating income (loss).
For purposes of the Bonus Plan, we define “ARR” as the annual value of our customer subscription contracts as of the specified point in time, excluding any commissions owed to our partners. For each Hub, this is the sum of customer ARR for the Starter, Basic, Professional and Enterprise subscriptions, plus applicable contacts (marketing only), Seats, or Add-Ons (e.g. reporting or ads). For multi-product customers, their ARR is distributed across based on the value of each SKU/Hub for which they pay. In 2022, we began including our payments revenue run rate, defined as, on an annualized basis, the trailing three months of payments revenue, into the annual value of our customer subscription contracts. ARR can differ from revenue due to several factors. ARR is converted into U.S. dollars at fixed rates that are held consistent over time and may vary from those used for revenue or deferred revenue. ARR excludes any impact for bad debt and partner commissions (as noted above) and also differs from revenue due to timing of revenue recognition. We define “non-GAAP operating income (loss)” as operating income (loss), calculated in accordance with GAAP, excluding our stock-based compensation expense, the amortization of acquired intangibles, acquisition-related expenses, gains (losses) on the termination of operation leases, loss on disposal of fixed assets, and acquisition-related expenses.restructuring charges. The GAAP financial measure most directly comparable to each of these non-GAAP financial measures, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are attached to this proxy as Appendix A.
2020
2023 Annual Cash Bonus Performance Targets, Achievement, and Payout. The Compensation Committee believes the targetstarget levels for the Bonus Plan performance measures should be rigorous and challenging. The Compensation Committee establishes target levels it believes are necessary to provide a competitive overall compensation package in light of each named executive officer’s base salary and to motivate our named executive officers to achieve an aggressivea targeted level of growth and profitability.
For ARR, the Compensation Committee established payout levels for 50% (minimum payout), 75%, 100% (target payout), 125%, 150%, 175%, and 200% (maximum payout) achievement, with a sliding scale applied between each payout level. In 2023, the minimum threshold was returned to 50% from a 40% minimum threshold for 2022 to remain consistent with the operating profit scale.
For non-GAAP operating income (loss), the Compensation Committee established payout levels for 50% (minimum payout), 75%, and 100% (target/maximum payout) achievement, with a sliding scale applied between each payout level.
Due to the weighting of each performance measure (70% for ARR and 30% for non-GAAP operating income (loss)), the maximum payout iswas 170% of ana named executive officer’s target annual cash bonus opportunity:
(70% ARR * 200% Maximum) PLUS (30% non-GAAP operating income (loss) * 100% Maximum)
2024 PROXY STATEMENT | HubSpot, Inc.31
EQUALS 170% of Target Bonus Opportunity
Revised Second HalfAnnual Cash Bonus Performance Target in light of COVID-19 pandemic. In January 2020, the Compensation Committee established the original performance measures and related targets for the semi-annual performance periods under the Bonus Plan, including targets for ARR install base. In light of the COVID-19 pandemic, in May 2020, we revised our previously disclosed financial guidance for the full year of 2020. No changes were made to the targets, performance levels, or resulting payout for the first half of 2020. In July 2020, to incent and motivate our executives in these unprecedented times, the Compensation Committee revised the target for ARR install base that would apply to the second half of 2020 in a manner consistent with the revised financial guidance. The Compensation Committee revised the maximum level of performance for the second half of 2020 at the target level of performance established at the beginning of 2020 (the “Original Target Level”), thereby limiting the full year potential bonus payment under the Bonus Plan to the amount that would have been paid had the Original Target Level been achieved, regardless of whether actual achievement exceeded the Original Target Level. On August 5, 2020, we filed voluntarily a Current Report on Form 8-K with the SEC to disclose this event. Opportunity
2021 PROXY STATEMENT | HubSpot, Inc.31
The table below shows our 20202023 ARR and non-GAAP operating income target levels (both the original targets and the revised targets) compared to our actual results and related achievement:
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| Weight |
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| Original Target |
| Revised Target |
| Actual |
| Score |
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| Payout (Score x Weight) |
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(as of June 30, 2020) |
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| ||||||||||
|
| Weight |
| Original Target |
| Actual |
| Score |
| Payout | ||||||||||||||||||
2023 – First Half (as of June 30, 2023) |
|
|
|
|
|
|
|
|
|
| ||||||||||||||||||
ARR Install Base |
|
| 70 | % |
| $858.878 million |
| No change |
| $835.423 million |
| 0% |
|
|
| 0.0 | % |
| 70% |
| $2.244 billion |
| $2.210 billion |
| 66% |
| 46.2% | |
Non-GAAP Operating Income |
|
| 30 | % |
| $21.860 million |
| No change |
| $33.758 million |
| 100% |
|
|
| 30.0 | % |
| 30% |
| $101.6 million |
| $141.9 million |
| 100% |
| 30.0% | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 30.0 | % |
|
|
|
|
|
|
|
|
| 76.2% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
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|
|
|
2020 – Second Half (as of December 31, 2020) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| ||||||||||
2023 – Second Half (as of December 31, 2023) |
|
|
|
|
|
|
|
|
|
| ||||||||||||||||||
ARR Install Base |
|
| 70 | % |
| $976.338 million |
| $915.137 million |
| $1,016.498 million |
|
| 200% |
|
|
| 140.0 | % |
| 70% |
| $2.539 billion |
| $2.442 billion |
| 56% |
| 39.2% |
Non-GAAP Operating Income |
|
| 30 | % |
| $57.818 million |
| No change |
| $74.911 million |
| 100% |
|
|
| 30.0 | % |
| 30% |
| $272.6 million |
| $330.3 million |
| 100% |
| 30.0% | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 170.0 | % |
|
|
|
|
|
|
|
|
| 69.2% |
For the six-month period ended June 30, 2020, due to2023, we recorded ARR install base of $2.210 billion, which was below the COVID-19 pandemic, we did not achieve thetargeted ARR targetperformance level of $858.878 million and as$2.244 billion. As a result, the payout associated with ARR was 0.0%.66.2% of target. Our non-GAAP operating income exceededwas above the target level of $21.860 million and, as$101.6 million. As a result, the payout associated with non-GAAP operating income was 100.0%100% of target (the maximum payout). Based on the weighting of the performance measures, the payout for the first half of 20202023 was equal to 30.0%76.2% of the target annual cash bonus opportunity for that six-month period.
For the six-month period ended December 31, 2020,2023, we recorded ARR install base of $1,016.498 million,$2.442 billion, which surpassed bothwas below the originaltargeted ARR target level of $976.338 and the revised ARR target level of $915.137 million. The result also surpassed both the original ARR maximum performance level of $1,012.450 million and the revised ARR maximum performance level of $976.227 million.$2.539 billion. As a result, the payout associated with ARR was 200.0%.56.1% of target. Our non-GAAP operating income exceeded the target level of $57.818 million, which did not change from the Original Target Level.$272.6 million. As a result, the payout associated with non-GAAP operating income was 100.0% of target (the maximum payout). Based on the weighting of the performance measures, the payout for the second half of 20202023 was equal to 170.0%69.2% of the target cash bonus opportunity for that six-month period.
The Compensation Committee believed aligning second half ARR performance levels with the company’s revised guidance was necessary to continue to motivate executives to drive stockholder value in the second half of 2020 and over the long-term. The company’s ARR performance recovery in light of the global pandemic was unforeseen at the time the Compensation Committee determined to revise the ARR target for the second half of 2020. The Compensation Committee believes the company’s performance in the second half of 2020 warrants the actual payouts attained.
It is important to note that, the full year potential bonus payment under the Bonus Plan was limited to the amount that would have been paid had we achieved the Original Target Level for the full year. It is also worth noting that, had we maintained the Original Target Level, we would have achieved the maximum result (i.e., 200.0%) for ARR as a result of our strong performance in the second half of 2020.
The above-referenced performance targets should not be interpreted as a prediction of how we will perform in future periods. As described below, the purpose of these objectives was to establish a method for determining the payment of annual cash bonuses.
Accordingly, the annual cash bonuses paid to theour named executive officers for 20202023 under the Bonus Plan are set forth in the table below.
Named Executive Officer |
| First Half 2023 |
| Second Half 2023 |
| 2023 Total |
| Total Bonus Payment |
Yamini Rangan (2) |
| — |
| — |
| — |
| — |
Kate Bueker |
| 113,306 |
| 103,800 |
| 217,106 |
| 73% |
Brian Halligan (2) |
| — |
| — |
| — |
| — |
Alyssa Harvey Dawson |
| 96,138 |
| 87,192 |
| 183,330 |
| 73% |
Dharmesh Shah (2) |
| — |
| — |
| — |
| — |
Named Executive Officer |
| First Half 2020 Bonus Payment ($) |
|
| Second Half 2020 Bonus Payment ($) |
|
| 2020 Total Bonus Payment ($) |
|
| Total Bonus Payment as a % of Target Bonus Opportunity |
| ||||
Brian Halligan (1) |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
Kate Bueker |
|
| 33,188 |
|
|
| 196,031 |
|
|
| 229,219 |
|
|
| 99 | % |
John Kelleher |
|
| 26,016 |
|
|
| 153,000 |
|
|
| 179,016 |
|
|
| 99 | % |
Yamini Rangan (2) |
|
| 135,000 |
|
|
| 229,500 |
|
|
| 364,500 |
|
|
| 135 | % |
Dharmesh Shah (1) |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
JD Sherman (3) |
|
| 36,591 |
|
|
| — |
|
|
| 36,591 |
|
|
| 15 | % |
|
|
2021 PROXY STATEMENT | HubSpot, Inc.32
|
|
|
|
Long-Term Incentive Compensation
The Compensation Committee grants long-term incentive compensation in the form of equity awards to our executive officers, including our named executive officers, on an annual basis, generally in the first quarter of the year. In determining the size of equity awards for our named executive officers, the Compensation Committee reviews competitive market data provided by its compensation consultant and grants awards intended to be competitive with the prevailing market practice. In addition to the competitive market data, the Compensation Committee also considers a number of other factors, including the recommendations of our Chief Executive Officer and, while he was serving, former President and Chief Operating OfficerCEO (except with respect to theirher own equity awards), the company’s overall performance, the individual executive officer’s performance, the relative ease or difficulty of replacing the executive officer with a well-qualified person and the number of well-qualified candidates available to assume the executive’s executive officer’s
2024 PROXY STATEMENT | HubSpot, Inc.32
role, the amount of equity previously awarded to the executive officer as well as the portion of previously awarded equity that remains unvested, and the company’s annual equity burn rates.rate. The Compensation Committee also considers the appropriateness of various equity vehicles, as well as overall program costs (which includeincludes both stockholder dilution and compensation expense), when evaluating the long-term compensation mix. All equity awards are approved by the Compensation Committee.
Stock Options. We grant stock options to our executivesexecutive officers to align their interests with those of our stockholders and as an incentive to remain with us. The Compensation Committee believes that options to purchase shares of our common stock, with an exercise price equal to the market price of our common stock on the date of grant, are inherently performance-based and are a veryan effective tool to motivate our executivesexecutive officers to build stockholder value and reinforce our position as a growth company. With stock options, our executivesexecutive officers can realize value only to the extent that the market price of our common stock increases during the period that the option is outstanding, which provides a strong incentive to our executivesexecutive officers to increase stockholder value. Further, because these options typically vest over a four-year period, they incentivize our executivesexecutive officers to build value that can be sustained over time.
Restricted Stock Units (“RSUs”). Unit Awards. We also grant RSUsRSU awards to our executivesexecutive officers and other employees. RSUsRSU awards align the interests of our executivesexecutive officers and other employees with those of our stockholders and help manage the dilutive effect of our equity compensation program. Our RSUsRSU awards are subject to time-based vesting. Because RSUsRSU awards have value to the recipient even in the absence of stock price appreciation, RSUsRSU awards help us retain and incentivize employees during periods of market volatility, and also result in our granting fewer shares of common stock than through stock options of equivalent grant date fair value. Our RSUsRSU awards typically vest over a four-year period, and we believe that, like stock options, they help incentivize our executivesexecutive officers to build value that can be sustained over time.
Performance Stock Unit Awards. In 2023, we introduced PSU awards and granted PSUs to Mmes. Rangan and Bueker and Messrs. Halligan and Shah. PSU awards align the interests of our executive officers with those of our stockholders and incentivize the achievement of pre-defined financial performance metrics intended to drive the growth of our business and long-term stockholder value. PSU awards help us retain and incentivize employees and align with our pay for performance strategy as they are earned and vest only if we achieve specified performance metrics intended to drive the growth of our business. We believe that, like stock options, they help incentivize our executive officers to build value that can be sustained over time. One-third of the earned PSUs vest upon the Compensation Committee’s certification of the performance goal following the completion of the applicable performance period, and the remaining 2/3 of earned PSUs vest quarterly over the remaining two years, subject to the named executive officer’s continued employment through such vesting date.
Approved Equity Award Value and Calculation of Shares. The Compensation Committee typically approves an overall intended target value to be awarded to each executive officer after considering the factors described above. Once the equity award value has been determined, the number of RSUs to be granted toand the executive istarget number of PSUs are each calculated using the average per share closing price of HubSpot’sour common stock on the NYSE over the 30 trading days up to and including the date of grant. In the case of PSUs, the final payout is based on the Compensation Committee’s certification of the achievement of the performance goal, as described below. In the case of options, the number of stock options to beunderlying shares granted is based on the 30 trading day trailing average fair value (Black-Scholes value) as of the date of grant. As a result, the intended target value of an equity awardawards approved by the Compensation Committee will oftenmay differ from the grant date fair valuevalues of the stock option, RSU, and RSUPSU awards as computed in accordance with ASC Topic 718, which isare shown in the 20202023 Summary Compensation Table.
20202023 Equity Awards. In early 2020,February 2023, after considering the factors described above, the Compensation Committee approved annual equity award values for each named executive officer, and also determined that theexcept for Ms. Harvey Dawson. The mix for thethese annual equity awards would consist of 25% in50% PSU awards, 37.5% RSU awards, and 12.5% stock options, based on the value of the awards calculated as described above. The RSUs and stock options and 75% in value of RSU awards.
2021 PROXY STATEMENT | HubSpot, Inc.33
On January 8, 2020, invest quarterly over four years, subject to continued employment through the vesting date. The PSUs are described further below.
In connection with her hire,the hiring of Ms. Harvey Dawson and effective as of January 3, 2023, the Compensation Committee awardedapproved new hire and sign-on awards for Ms. RanganHarvey Dawson, who joined the following equity awards: (i) an initial equitycompany on November 14, 2022. Ms. Harvey Dawson’s new hire award valued at $2,600,000, comprisedconsisted of 75% RSUs and 25% stock options, that vestsin each case vesting over four years, commencing on January 1, 2020, with 25% vesting on JanuaryMay 1, 20212023 and then in equal quarterly installments thereafter. Her sign-on award consisted of 100% RSUs, vesting over two years from November 1, 2022 with 25% vesting on May 1, 2023 and the remaining 75% vesting in equal quarterly increments thereafter; (ii)installments thereafter. The vesting of each award is subject to continued employment through the vesting date.
2024 PROXY STATEMENT | HubSpot, Inc.33
The 2023 PSU awards are earned based on the achievement of a sign-on equity award valued at $6,000,000, comprised of 100% RSUs, that vestsRevenue CC growth metric over four years commencing onthe one-year performance period from January 1, 20202023 through December 31, 2023. Revenue CC growth measures, year-over-year, the percentage increase in equal quarterly increments;Revenue CC, which is defined as revenue as reported in accordance with GAAP for the applicable year, adjusted for the impact of foreign exchange rates. The 2023 Revenue CC metric was established based on internal operating targets, industry data, and (iii) a sign-on equitypeer group data. For achievement below threshold, no shares would be earned. For achievement at the threshold (20% Revenue CC growth), target (25% Revenue CC growth), and maximum (30% Revenue CC growth or higher) levels, each executive officer would earn 50%, 100%, or 150% of his or her target award, valued at $3,000,000, comprisedrespectively. For performance achievement between threshold, target, and maximum amounts, the number of 100% RSUs, that vests over two years commencing on January 1, 2020 in equal quarterly increments. shares earned would be interpolated, and no more than 150% of the target award could be earned.
In determining the mix and size of Ms. Rangan’s awards,February 2024, the Compensation Committee reviewed competitive market data provided by its compensation consultantcertified that the level of achievement of Revenue CC growth for similarly situated executives, the 2023 PSUs was 25.03%, resulting in 100.3% of the target number of well-qualified candidates availablethe PSUs being earned. In certifying the level of achievement of Revenue CC growth for fiscal year 2023, the Committee determined to assume the open Chief Customer Officer position, the amountexclude revenues from Clearbit, which we acquired in December of compensation forfeited from the prior employer, and internal pay equity among the named executive officers.2023.
The table below shows the intended equity award value approved for our named executive officers and the resulting number of RSUs actually awarded, the number of PSUs actually awarded, and shares underlying stock options actually awarded to them on their respective grant dates.awarded. We note, however, that the reported values in our 20202023 Summary Compensation Table may differ from the values reflected below due to fluctuations in our stock price prior to the actual grant date.
Named Executive Officer | Approved Value |
|
| Restricted Stock |
|
| Performance Stock |
|
| Number of Shares Underlying |
| ||||
Yamini Rangan |
| 24,510,000 |
|
|
| 25,285 |
|
|
| 33,815 |
|
|
| 15,532 |
|
Kate Bueker |
| 8,000,000 |
|
|
| 8,253 |
|
|
| 11,037 |
|
|
| 5,069 |
|
Brian Halligan |
| 5,250,000 |
|
|
| 5,416 |
|
|
| 7,242 |
|
|
| 3,326 |
|
Alyssa Harvey Dawson (3) |
| 5,000,000 |
|
|
| 15,160 |
|
| — |
|
|
| 4,004 |
| |
Dharmesh Shah |
| 4,500,000 |
|
|
| 4,642 |
|
|
| 6,207 |
|
|
| 2,851 |
|
Named Executive Officer
| Approved Value ($)(1) |
|
| Restricted Stock Units (#) |
|
| Stock Options (#) |
| |||
Brian Halligan |
| 3,700,000 |
|
|
| 16,034 |
|
|
| 13,656 |
|
Kate Bueker |
| 2,767,500 |
|
|
| 11,993 |
|
|
| 10,215 |
|
John Kelleher |
| 1,776,000 |
|
|
| 7,696 |
|
|
| 6,555 |
|
Yamini Rangan (2) |
| 11,600,000 |
|
|
| 70,333 |
|
|
| 10,405 |
|
Dharmesh Shah |
| 1,700,000 |
|
|
| 7,367 |
|
|
| 6,274 |
|
JD Sherman (3) |
| 3,192,000 |
|
|
| 13,833 |
|
|
| 11,781 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
As part of its review of the compensation to be paid to our executives,executive officers, as well as the compensation programs generally available to our employees, the Compensation Committee considers potential risks arising from our compensation programs and the management of these risks, in light of our overall business, strategy, and objectives.
As is the case with our employees generally, our executive officers’ base salaries are fixed in amount and thus do not encourage risk-taking. Bonus amounts under our Bonus Plan are tied to overall corporate performance, and the bonus payout for executive officers is based on our performance during the fiscal year compared to pre-established target levels for two measures: ARR and non-GAAP operating income. PSU awards are earned based on achievement of pre-established Revenue CC growth targets. These financial measures counterbalance each other, decreasing the likelihood that our executive officers will pursue any one measure to the detriment of overall financial performance. Combined, these measures limit the ability of an executive officer to be rewarded for taking excessive risk on our behalf by, for example, seeking revenue enhancing opportunities at the expense of profitability. Moreover, a significant portion of compensation provided to our executive officers is long-term incentive compensation in the form of equity awards that help further align their interests with those of our stockholders. These risk-mitigating factors are also present in our company-wide compensation program.
In short, we believe that our executive compensation program does not encourage excessive or unnecessary risk-taking. Furthermore, we do not believe that the risks that may arise from our compensation programs are reasonably likely to have a material adverse effect on us.
2024 PROXY STATEMENT | HubSpot, Inc.34
Other Benefits
Health and Welfare Benefits
Our named executive officers are eligible for the same employee benefits available to our employees generally. We offergenerally, including group health, dental, life and disability insurance plans. The type and extent of benefits offered are intended to be competitive within our industry and region. We also maintain a tax-qualified Section 401(k) retirement savings plan for eligible employees in the United States. Under our Section 401(k) plan, employees may elect to defer up to 96% of their eligible
2021 PROXY STATEMENT | HubSpot, Inc.34
compensation subject to applicable annual limits set pursuant to the Code.Internal Revenue Code of 1986, as amended (the “Code”). We currently provide a company matching contribution of 50% of the employee’s contributions (up to $2,500 per year) under the Section 401(k) plan. Employees are 100%immediately vested in their contributions to the Section 401(k) plan and any100% vested in the employer matching contributions after one year of service. We intend for the Section 401(k) plan to qualify, depending on the employee’s election, under Section 401(a) of the Code so that contributions by employees, and income earned on those contributions, are not taxable to employees until withdrawn from the Section 401(k) plan.
Perquisites and Personal Benefits
As noted above, our named executive officers are eligible to participate in the same benefits as those offered to all full-time employees. We do not have any programs for providing executive perquisites or other personal benefits or executive perquisites to our named executive officers.
Severance and Change in Control Payments and Benefits
We do not have any employment or change in control arrangements with our executive officers, except that all of the current outstanding equity awards to ourfor all employees, including our named executive officers, under our 2014 Stock Option and Incentive Plan, as amended, and our 2007 Equity Incentive Plan, include a “double-trigger” vesting acceleration provision in the event of a change in control of the company and a subsequent termination of employment, as well as a vesting acceleration provision in the event of the grantee’s death, as further described below under “Potential Payments Upon Termination or Change in Control.”
Mr. Sherman did not receive any severance payments or other benefits in connection with his departure from the company. In connection with his role as an advisor to the company from July 1, 2020 through January 4, 2021, Mr. Sherman’s outstanding and unvested equity awards continued to vest through such period.
Other Compensation Practices and Policies
Stock Ownership Guidelines
We have adopted a Stock Ownership Policy that is applicable to our non-employee directors and those employees who have been designated as “officers” for purposes of Section 16 of the Exchange Act. The Stock Ownership Policy requires that the CEO own equity in the company equal to at least six times her annual base salary. In January 2024, we amended our Stock Ownership Policy to require that non-employee directors hold equity in the company with a value equal to at least threefive times the director’s annual Board cash retainer, the Chief Executive Officer own equity in the company equal to at least six times his annual base salary, and that all other covered executives own equity in the company equal to at least onetwo times his or her annual base salary. The Stock Ownership Policy provides forincludes a phase-in period, which provides that an individual subject to this policy is required to be in compliance with the minimum equity ownership requirement by the later of December 31, 2021 or the first December 31st31st that occurs following the five-year anniversary of date on which the non-employee director or Section 16 officercovered executive first became subject to the Stock Ownership Policy. The Stock Ownership Policy also includes certain share retention obligations that apply to officers and directors who have not met the minimum equity ownership requirements by the end of their phase-in period or who cease to hold the minimum equity ownership at any time following such date.
Anti-Hedging and Anti-Pledging Policies
We have an insider trading policy that prohibits all Board members, executive officers, and employees from engaging in, among other things, hedging of stock ownership positions and transactions involving derivative securities relating to our common stock. Our policy prohibits all Board members, executive officers, and employees from buying our securities on margin, borrowing against our securities held in a margin account, engaging in short sales of our securities, and buying or selling derivatives on our securities. Our policy also generally prohibits all Board members, executive officers, and employees from pledging our securities as collateral for a loan, other than as may be allowed in certain exceptional and limited circumstances with the permission of the Audit Committee. To date, no such requests have been made or approved.
20212024 PROXY STATEMENT | HubSpot, Inc.35
Policy for Recoupment of Incentive Compensation
We have adopted a Policy for Recoupment of Incentive Compensation (the “Clawback Policy”) that applies to those employees who have been designated as “officers” for purposes of Section 16 of the Exchange Act.complies with NYSE listing rules. The Clawback Policy provides that if we are required to prepare an accountinga restatement of our previously-issued financial statements due to theour material non-compliance with any financial reporting requirement and/or intentional misconduct byunder the securities laws, including any required restatement to correct an officer covered by the policy, then a committee of independent directors may require any officer covered by the policy to repayerror in previously-issued financial statements that is material to the companypreviously-issued financial statements or that would result in a material misstatement if the error were corrected in the current period or left uncorrected in the current period, then we will, subject to certain limited exceptions described in the Clawback Policy and permitted under final NYSE listing rules, recover from any incentivecurrent or former executive officer any Excess Compensation. For purposes of the Clawback Policy, Excess Compensation is any compensation that is granted, earned, or vested based, in whole or in part, upon the attainment of a financial reporting measure and that was received by the officer after the effective date of the Clawback Policy and during the previous three fiscal years immediately preceding the date that we are required to the extentrestate our financial restatements that the committee determines that the incentive compensation was in excess of the amount the executive officer would have received if the incentive compensation had been calculated based on the financial results reported in the restated financial statement. For purposes of the Clawback Policy, incentive compensation includes income related to annual cash bonuses and long term incentive compensation. statements.
Indemnification of Officers and Directors
We have agreed to indemnify our directors and officers in certain circumstances. See “Related PartyPerson Transactions—Limitation of Liability and Indemnification of Officers and Directors.”
Tax and Accounting Considerations
Tax Deductibility
Section 162(m) of the Internal Revenue Code generally places a $1 million limit on the amount of compensation a public company can deduct in any one year for certain executive officers and certain other individuals. While ourthe Compensation Committee considers tax deductibility as one factor in determining executive compensation, ourthe Compensation Committee also looks at other factors in making its decisions, as noted above, and retains the flexibility to award compensation that it determines to be consistent with the goals of our executive compensation program even if the awards arecompensation is not deductible by us for tax purposes.
Accounting for Stock-Based Compensation
We follow ASC Topic 718 for our share-basedstock-based compensation awards to employees and directors. ASC Topic 718 requires companies to measure the compensation expense for all share-based payment awards made to employees and directors, including stock options, restricted stock awards, RSU awards and RSUPSU awards, based on the grant date “fair value” of these awards. This calculation is performed for accounting purposes and reported in the compensation tables above and below, even though our executive officers or directors may never realize any value from their awards. ASC Topic 718 also requires companies to recognize the compensation cost of their share-basedstock-based compensation awards in their statements of operations over the period that an employee or director is required to render service in exchange for the option or other award. The Compensation Committee considers the impact of ASC Topic 718 when making share-basedstock-based compensation awards.
Compensation Committee Interlocks and Insider Participation
During 2020,2023, the Compensation Committee was comprised of Ms. WardHughes Johnson and Messrs. SimonAnagnost and Simons. Mr. Caldwell also served on the Compensation Committee in 2023 prior to Mr. Anagnost’s appointment to the Compensation Committee on September 6, 2023. None of the members of the Compensation Committee is an officer or employee or former officer of our company. None of our executive officers currently serves, or in the past year has served, as a member of the Boardboard of directors or Compensation Committeecompensation committee of any entity that has one or more executive officers serving on our Board or Compensation Committee.
20212024 PROXY STATEMENT | HubSpot, Inc.36
2023 SUMMARY COMPENSATION TABLE
2020 SUMMARY COMPENSATION TABLE
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Non-Equity |
|
|
|
|
|
|
| ||||||||
|
|
|
|
|
|
|
|
|
|
| Stock |
|
| Option |
|
| Incentive Plan |
|
| All Other |
|
|
|
| ||||||||
|
|
|
|
| Salary |
|
| Bonus |
|
| Awards |
|
| Awards |
|
| Compensation |
|
| Compensation |
|
| Total |
| ||||||||
Name and Principal Position |
| Year |
|
| ($) |
|
| ($) |
|
| ($) (1) |
|
| ($) (1) |
|
| ($) (2) |
|
| ($)(3) |
|
| ($) |
| ||||||||
Yamini Rangan (4) |
|
| 2023 |
|
|
| 1 |
|
|
| — |
|
|
| 22,604,287 |
|
|
| 3,277,416 |
|
|
| — |
|
|
| — |
|
|
| 25,881,704 |
|
Chief Executive Officer |
|
| 2022 |
|
|
| 1 |
|
|
| — |
|
|
| 8,786,280 |
|
|
| 2,951,872 |
|
|
| — |
|
|
| 27,286 |
|
|
| 11,765,439 |
|
|
|
| 2021 |
|
|
| 323,012 |
|
|
| — |
|
|
| 4,999,281 |
|
|
| 1,670,445 |
|
|
| 321,938 |
|
|
| 3,786 |
|
|
| 7,318,462 |
|
Kate Bueker |
|
| 2023 |
|
|
| 497,500 |
|
|
| — |
|
|
| 7,377,935 |
|
|
| 1,069,613 |
|
|
| 217,106 |
|
|
| 2,500 |
|
|
| 9,164,654 |
|
Chief Financial Officer |
|
| 2022 |
|
|
| 457,500 |
|
|
| — |
|
|
| 2,724,070 |
|
|
| 915,231 |
|
|
| 115,057 |
|
|
| 3,724 |
|
|
| 4,215,582 |
|
|
|
| 2021 |
|
|
| 411,094 |
|
|
| — |
|
|
| 2,576,363 |
|
|
| 859,853 |
|
|
| 419,316 |
|
|
| 3,742 |
|
|
| 4,270,368 |
|
Brian Halligan (4) |
|
| 2023 |
|
|
| 1 |
|
|
| — |
|
|
| 4,841,614 |
|
|
| 701,821 |
|
|
| — |
|
|
| — |
|
|
| 5,543,436 |
|
Executive Chairperson |
|
| 2022 |
|
|
| 1 |
|
|
| — |
|
|
| 2,383,684 |
|
|
| 800,854 |
|
|
| — |
|
|
| 1,242 |
|
|
| 3,185,781 |
|
|
|
| 2021 |
|
|
| 1 |
|
|
| — |
|
|
| 2,245,395 |
|
|
| 749,493 |
|
| — |
|
|
| 1,638 |
|
|
| 2,996,527 |
| |
Alyssa Harvey Dawson |
|
| 2023 |
|
|
| 420,000 |
|
|
| — |
|
|
| 4,394,732 |
|
|
| 630,692 |
|
|
| 183,330 |
|
|
| 3,203 |
|
|
| 5,631,957 |
|
Chief Legal Officer |
|
| 2022 |
|
|
| 55,682 |
|
|
| 100,000 |
|
|
| — |
|
|
| — |
|
|
| 9,660 |
|
|
| 4,139 |
|
|
| 169,481 |
|
Dharmesh Shah (4) |
|
| 2023 |
|
|
| 1 |
|
|
| — |
|
|
| 4,149,681 |
|
|
| 601,591 |
|
|
| — |
|
|
| — |
|
|
| 4,751,273 |
|
Chief Technology Officer |
|
| 2022 |
|
|
| 1 |
|
|
| — |
|
|
| 2,043,298 |
|
|
| 686,477 |
|
|
| — |
|
|
| 1,242 |
|
|
| 2,731,018 |
|
|
|
| 2021 |
|
|
| 1 |
|
|
| — |
|
|
| 1,775,854 |
|
|
| 592,766 |
|
|
| — |
|
|
| 1,975 |
|
|
| 2,370,596 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Non-Equity |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
| Stock |
|
| Option |
|
| Incentive Plan |
|
| All Other |
|
|
|
|
| ||||
|
|
|
|
|
| Salary |
|
| Bonus |
|
| Awards |
|
| Awards |
|
| Compensation |
|
| Compensation |
|
| Total |
| |||||||
Name and Principal Position |
| Year |
|
| ($) |
|
| ($) (1) |
|
| ($) (2) |
|
| ($) (2) |
|
| ($) (3) |
|
| ($) |
|
| ($) |
| ||||||||
Brian Halligan (4) |
|
| 2020 |
|
|
| 1 |
|
|
| — |
|
|
| 2,932,779 |
|
|
| 966,112 |
|
|
| — |
|
|
| 1,242 |
| (8) |
| 3,900,134 |
|
Chief Executive Officer |
|
| 2019 |
|
|
| 1 |
|
|
| — |
|
|
| 3,117,344 |
|
|
| 1,035,383 |
|
|
| — |
|
|
| 1,242 |
|
|
| 4,153,970 |
|
|
|
| 2018 |
|
|
| 1 |
|
|
| — |
|
|
| 2,286,514 |
|
|
| 821,061 |
|
|
| — |
|
|
| 1,242 |
|
|
| 3,108,818 |
|
Kate Bueker |
|
| 2020 |
|
|
| 376,563 |
|
|
| — |
|
|
| 2,193,640 |
|
|
| 722,674 |
|
|
| 229,219 |
|
|
| 5,074 |
| (9) |
| 3,527,170 |
|
Chief Financial Officer |
|
| 2019 |
|
|
| 350,844 |
|
|
| 5,085 |
|
|
| 1,958,561 |
|
|
| 650,516 |
|
|
| 204,086 |
|
|
| 3,310 |
|
|
| 3,172,402 |
|
|
|
| 2018 |
|
|
| 186,333 |
|
|
| — |
|
|
| 4,011,835 |
|
|
| 500,372 |
|
|
| 180,366 |
|
|
| 2,939 |
|
|
| 4,881,845 |
|
John Kelleher (5) |
|
| 2020 |
|
|
| 294,531 |
|
|
| — |
|
|
| 1,407,675 |
|
|
| 463,742 |
|
|
| 179,016 |
|
|
| 6,541 |
| (9) |
| 2,351,505 |
|
General Counsel and Secretary |
|
| 2019 |
|
|
| 274,219 |
|
|
| 4,005 |
|
|
| 1,079,732 |
|
|
| 358,629 |
|
|
| 159,514 |
|
|
| 3,742 |
|
|
| 1,879,841 |
|
Yamini Rangan (6) |
|
| 2020 |
|
|
| 441,477 |
|
|
| — |
|
|
| 12,167,609 |
|
|
| 720,598 |
|
|
| 364,500 |
|
|
| 5,293 |
| (9) |
| 13,699,477 |
|
Chief Customer Officer |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Dharmesh Shah (4) |
|
| 2020 |
|
|
| 1 |
|
|
| — |
|
|
| 1,347,498 |
|
|
| 443,863 |
|
|
| — |
|
|
| 1,242 |
| (8) |
| 1,792,604 |
|
Chief Technology Officer |
|
| 2019 |
|
|
| 1 |
|
|
| — |
|
|
| 1,728,912 |
|
|
| 574,238 |
|
|
| — |
|
|
| 1,242 |
|
|
| 2,304,393 |
|
|
|
| 2018 |
|
|
| 1 |
|
|
| — |
|
|
| 1,579,745 |
|
|
| 567,267 |
|
|
| — |
|
|
| 1,242 |
|
|
| 2,148,255 |
|
JD Sherman (7) |
|
| 2020 |
|
|
| 203,282 |
|
|
| — |
|
|
| 2,530,194 |
|
|
| 833,463 |
|
|
| 36,591 |
|
|
| 4,822 |
| (10) |
| 3,608,352 |
|
Former President and |
|
| 2019 |
|
|
| 391,875 |
|
|
| 5,724 |
|
|
| 2,204,659 |
|
|
| 732,291 |
|
|
| 227,956 |
|
|
| 3,742 |
|
|
| 3,566,247 |
|
Chief Operating Officer |
|
| 2018 |
|
|
| 367,188 |
|
|
| — |
|
|
| 1,945,578 |
|
|
| 698,625 |
|
|
| 280,998 |
|
|
| 3,742 |
|
|
| 3,296,131 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.37
20202023 GRANTS OF PLAN-BASED AWARDS TABLE
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| All other |
|
| All other |
|
|
|
|
|
|
| ||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Stock |
|
| Option |
|
|
|
|
|
|
| ||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Awards: |
|
| Awards: |
|
|
|
|
| Grant Date |
| ||||||||||
|
|
|
| Estimated Future Payouts |
|
| Estimated Future Payouts |
|
| Number of |
|
| Number of |
|
| Exercise or |
|
| Fair Value |
| ||||||||||||||||||||||
|
|
|
| Under Non-Equity Incentive |
|
| Under Equity Incentive |
|
| Shares of |
|
| Securities |
|
| Base Price |
|
| of Stock |
| ||||||||||||||||||||||
|
|
|
| Plan Awards (2) |
|
| Plan Awards (3) |
|
| Stock or |
|
| Underlying |
|
| of Option |
|
| and Option |
| ||||||||||||||||||||||
| Grant | Approval |
| Threshold |
|
| Target |
|
| Maximum |
|
| Threshold |
|
| Target |
|
| Maximum |
|
| Units |
|
| Options |
|
| Awards |
|
| Awards |
| ||||||||||
Name | Date | Date (1) |
| ($) |
|
| ($) |
|
| ($) |
|
| ($) |
|
| ($) |
|
| ($) |
|
| (#) (4) |
|
| (#) (5) |
|
| ($/Sh) (6) |
|
| ($) (7) |
| ||||||||||
Yamini Rangan (8) | 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
| 16,857 |
|
|
| 33,714 |
|
|
| 50,571 |
|
|
|
|
|
|
|
|
|
|
|
| 12,916,845 |
| ||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 25,285 |
|
|
|
|
|
|
|
|
| 9,687,442 |
| ||||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 15,532 |
|
|
| 383.13 |
|
|
| 3,277,416 |
| |||||||
Kate Bueker |
|
|
|
| 149,250 |
|
|
| 298,500 |
|
|
| 507,450 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |||||||
| 3/1/2023 | 3/23/2023 |
|
|
|
|
|
|
|
|
|
|
| 5,502 |
|
|
| 11,004 |
|
|
| 16,506 |
|
|
|
|
|
|
|
|
|
|
|
| 4,215,963 |
| ||||||
| 3/1/2023 | 3/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 8,253 |
|
|
|
|
|
|
|
|
| 3,161,972 |
| ||||||||
| 3/1/2023 | 3/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 5,069 |
|
|
| 383.13 |
|
|
| 1,069,613 |
| |||||||
Brian Halligan (8) | 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
| 3,610 |
|
|
| 7,221 |
|
|
| 10,831 |
|
|
|
|
|
|
|
|
|
|
|
| 2,766,582 |
| ||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 5,416 |
|
|
|
|
|
|
|
|
| 2,075,032 |
| ||||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 3,326 |
|
|
| 383.13 |
|
|
| 701,821 |
| |||||||
Alyssa Harvey Dawson (9) |
|
|
|
| 126,000 |
|
|
| 252,000 |
|
|
| 428,400 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |||||||
| 1/3/2023 | 12/12/2022 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 8,663 |
|
|
|
|
|
|
|
|
| 2,511,317 |
| ||||||||
| 1/3/2023 | 12/12/2022 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 6,497 |
|
|
|
|
|
|
|
|
| 1,883,415 |
| ||||||||
| 1/3/2023 | 12/12/2022 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 4,004 |
|
|
| 289.89 |
|
|
| 630,692 |
| |||||||
Dharmesh Shah (8) | 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
| 3,094 |
|
|
| 6,189 |
|
|
| 9,283 |
|
|
|
|
|
|
|
|
|
|
|
| 2,371,192 |
| ||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 4,642 |
|
|
|
|
|
|
|
|
| 1,778,489 |
| ||||||||
| 3/1/2023 | 2/23/2023 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 2,851 |
|
|
| 383.13 |
|
|
| 601,591 |
| |||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| All other |
|
| All other |
|
|
|
|
|
|
|
|
| ||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Stock |
|
| Option |
|
|
|
|
|
|
|
|
| ||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Awards: |
|
| Awards: |
|
|
|
|
|
| Grant Date |
| |||
|
|
|
|
|
| Estimated Future Payouts |
|
| Number of |
|
| Number of |
|
| Exercise or |
|
| Fair Value |
| |||||||||||||
|
|
|
|
|
| Under Non-Equity Incentive |
|
| Shares of |
|
| Securities |
|
| Base Price |
|
| of Stock |
| |||||||||||||
|
|
|
|
|
| Plan Awards (1) |
|
| Stock or |
|
| Underlying |
|
| of Option |
|
| and Option |
| |||||||||||||
|
| Grant |
|
| Threshold |
|
| Target |
|
| Maximum |
|
| Units |
|
| Options |
|
| Awards |
|
| Awards |
| ||||||||
Name |
| Date |
|
| ($) |
|
| ($) |
|
| ($) |
|
| (#) (2) |
|
| (#) (3) |
|
| ($/Sh) (4) |
|
| ($) (5) |
| ||||||||
Brian Halligan (6) |
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 16,034 |
|
|
| — |
|
|
| — |
|
|
| 2,932,779 |
| |
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 13,656 |
|
|
| 182.91 |
|
|
| 966,112 |
| |
Kate Bueker |
|
| — |
|
|
| 115,313 |
|
|
| 230,625 |
|
|
| 392,063 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| - |
|
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 11,993 |
|
|
| — |
|
|
| — |
|
|
| 2,193,640 |
| |
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 10,215 |
|
|
| 182.91 |
|
|
| 722,674 |
| |
John Kelleher |
|
| — |
|
|
| 90,000 |
|
|
| 180,000 |
|
|
| 306,000 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| - |
|
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 7,696 |
|
|
| — |
|
|
| — |
|
|
| 1,407,675 |
| |
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,555 |
|
|
| 182.91 |
|
|
| 463,742 |
| |
Yamini Rangan |
|
| — |
|
|
| 135,000 |
|
|
| 270,000 |
|
|
| 459,000 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| - |
|
|
| 1/8/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 38,539 |
|
|
| — |
|
|
| — |
|
|
| 6,667,247 |
| |
|
|
|
|
|
|
|
|
|
|
| — |
|
|
| — |
|
|
| 19,269 |
| (7) |
| — |
|
|
| — |
|
|
| 3,333,537 |
|
|
| 1/8/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 12,525 |
| (8) |
| — |
|
|
| — |
|
|
| 2,166,825 |
| |
|
| 1/8/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 10,405 |
| (9) |
| 173.00 |
|
|
| 720,598 |
| |
Dharmesh Shah (6) |
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 7,367 |
|
|
| — |
|
|
| — |
|
|
| 1,347,498 |
| |
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,274 |
|
|
| 182.91 |
|
|
| 443,863 |
| |
JD Sherman |
|
| — |
|
|
| 124,688 |
|
|
| 249,375 |
|
|
| 423,938 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| - |
|
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 13,833 |
|
|
| — |
|
|
| — |
|
|
| 2,530,194 |
| |
|
| 2/3/2020 |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 11,781 |
|
|
| 182.91 |
|
|
| 833,463 |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.38
20202023 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END TABLE
|
|
|
|
|
| Option Awards (1) |
|
| Stock Awards (2) |
| ||||||||||||||||||
Name |
| Grant Date |
| Vesting Start Date (3) |
| Number of Securities Underlying Unexercised Options (#) Exercisable |
|
| Number of Securities Underlying Unexercised Options (#) Unexercisable |
|
| Option Exercise Price ($) |
|
| Option Expiration Date |
|
| Number of Shares or Units of Stock That Have Not Vested (#) |
|
| Market Value of Shares or Units of Stock That Have Not Vested (#) (4) |
| ||||||
Yamini Rangan |
| 1/8/2020 |
| 1/1/2020 |
|
| 9,321 |
|
|
| 651 |
|
|
| 173.00 |
|
| 1/8/2030 |
|
|
| — |
|
|
| — |
| |
|
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 784 |
| (5) |
| 455,143 |
|
|
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 2,409 |
|
|
| 1,398,521 |
|
|
| 2/1/2021 |
| 1/1/2021 |
|
| 3,456 |
|
|
| 1,572 |
|
|
| 381.74 |
|
| 2/1/2031 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2021 |
| 1/1/2021 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1,959 |
|
|
| 1,137,278 |
|
|
| 10/1/2021 |
| 9/1/2021 |
|
| 1,644 |
|
|
| 1,280 |
|
|
| 684.23 |
|
| 10/1/2031 |
|
|
| — |
|
|
| — |
| |
|
| 10/1/2021 |
| 9/1/2021 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1,667 |
|
|
| 967,760 |
|
|
| 2/1/2022 |
| 1/1/2022 |
|
| 6,063 |
|
|
| 7,796 |
|
|
| 490.47 |
|
| 2/1/2032 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2022 |
| 1/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 10,077 |
|
|
| 5,850,102 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| 2,912 |
|
|
| 12,620 |
|
|
| 383.13 |
|
| 3/1/2033 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 20,545 |
|
|
| 11,927,194 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 33,714 |
| (6) |
| 19,572,326 |
|
Kate Bueker |
| 7/2/2018 |
| 7/1/2018 |
|
| 6,192 |
|
|
| — |
|
|
| 128.10 |
|
| 7/2/2028 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| 9,347 |
|
|
| — |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| 9,576 |
|
|
| 639 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 750 |
|
|
| 435,405 |
|
|
| 2/1/2021 |
| 1/1/2021 |
|
| 3,722 |
|
|
| 1,693 |
|
|
| 381.74 |
|
| 2/1/2031 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2021 |
| 1/1/2021 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 2,110 |
|
|
| 1,224,939 |
|
|
| 2/1/2022 |
| 1/1/2022 |
|
| 1,879 |
|
|
| 2,418 |
|
|
| 490.47 |
|
| 2/1/2032 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2022 |
| 1/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 3,125 |
|
|
| 1,814,188 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| 950 |
|
|
| 4,119 |
|
|
| 383.13 |
|
| 3/1/2033 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,706 |
|
|
| 3,893,101 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 11,004 |
| (6) |
| 6,388,262 |
|
Brian Halligan |
| 2/10/2015 |
| 1/1/2015 |
|
| 28,333 |
|
|
| — |
|
|
| 34.76 |
|
| 2/10/2025 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2016 |
| 1/1/2016 |
|
| 17,769 |
|
|
| — |
|
|
| 40.59 |
|
| 1/29/2026 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 34,656 |
|
|
| — |
|
|
| 52.80 |
|
| 2/1/2027 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| 16,289 |
|
|
| — |
|
|
| 112.15 |
|
| 3/1/2028 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| 14,877 |
|
|
| — |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| 12,802 |
|
|
| 854 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1,003 |
|
|
| 582,282 |
|
|
| 2/1/2021 |
| 1/1/2021 |
|
| 3,245 |
|
|
| 1,475 |
|
|
| 381.74 |
|
| 2/1/2031 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2021 |
| 1/1/2021 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1,839 |
|
|
| 1,067,613 |
|
|
| 2/1/2022 |
| 1/1/2022 |
|
| 1,645 |
|
|
| 2,115 |
|
|
| 490.47 |
|
| 2/1/2032 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2022 |
| 1/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 2,734 |
|
|
| 1,587,196 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| 623 |
|
|
| 2,703 |
|
|
| 383.13 |
|
| 3/1/2033 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 4,401 |
|
|
| 2,554,957 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 7,221 |
| (6) |
| 4,192,079 |
|
Alyssa Harvey Dawson |
| 1/3/2023 |
| 11/1/2022 |
|
| 1,430 |
| (7) |
| 2,574 |
| (7) |
| 289.89 |
|
| 1/3/2033 |
|
|
| — |
|
|
| — |
| |
|
| 1/3/2023 |
| 11/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 4,177 |
| (8) |
| 2,424,916 |
|
|
| 1/3/2023 |
| 11/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 4,333 |
| (9) |
| 2,515,480 |
|
Dharmesh Shah |
| 1/29/2014 |
| 1/1/2014 |
|
| 5,000 |
|
|
| — |
|
|
| 16.14 |
|
| 1/29/2024 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| 16,667 |
|
|
| — |
|
|
| 34.76 |
|
| 2/10/2025 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2016 |
| 1/1/2016 |
|
| 19,990 |
|
|
| — |
|
|
| 40.59 |
|
| 1/29/2026 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 15,595 |
|
|
| — |
|
|
| 52.80 |
|
| 2/1/2027 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| 11,254 |
|
|
| — |
|
|
| 112.15 |
|
| 3/1/2028 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| 8,251 |
|
|
| — |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| 5,881 |
|
|
| 393 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 461 |
|
|
| 267,629 |
|
|
| 2/1/2021 |
| 1/1/2021 |
|
| 2,566 |
|
|
| 1,167 |
|
|
| 381.74 |
|
| 2/1/2031 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2021 |
| 1/1/2021 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1,454 |
|
|
| 844,105 |
|
|
| 2/1/2022 |
| 1/1/2022 |
|
| 1,410 |
|
|
| 1,813 |
|
|
| 490.47 |
|
| 2/1/2032 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2022 |
| 1/1/2022 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 2,344 |
|
|
| 1,360,786 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| 534 |
|
|
| 2,317 |
|
|
| 383.13 |
|
| 3/1/2033 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 3,772 |
|
|
| 2,189,797 |
|
|
| 3/1/2023 |
| 1/1/2023 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,189 |
| (6) |
| 3,592,962 |
|
|
|
|
|
|
| Option Awards (1) |
|
| Stock Awards (2) |
| ||||||||||||||||||
| Grant Date |
| Vesting Start Date (3) |
| Number of Securities Underlying Unexercised Options (#) Exercisable |
|
| Number of Securities Underlying Unexercised Options (#) Unexercisable |
|
| Option Exercise Price ($) |
|
| Option Expiration Date |
|
| Number of Shares or Units of Stock That Have Not Vested (#) |
|
| Market Value of Shares or Units of Stock That Have Not Vested (#) (4) |
| |||||||
Brian Halligan |
| 5/8/2012 |
| 4/1/2012 |
|
| 213,666 |
|
|
| — |
|
|
| 5.76 |
|
| 5/8/2022 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2014 |
| 1/1/2014 |
|
| 15,000 |
|
|
| — |
|
|
| 16.14 |
|
| 1/29/2024 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| 28,333 |
|
|
| — |
|
|
| 34.76 |
|
| 2/10/2025 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2016 |
| 1/1/2016 |
|
| 17,769 |
|
|
| — |
|
|
| 40.59 |
|
| 1/29/2026 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 33,934 |
|
|
| 722 |
|
|
| 52.80 |
|
| 2/1/2027 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 940 |
|
|
| 372,654 |
|
|
| 3/1/2018 |
| 1/1/2018 |
|
| 11,198 |
|
|
| 5,091 |
|
|
| 112.15 |
|
| 3/1/2028 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,372 |
|
|
| 2,526,116 |
|
|
| 2/1/2019 |
| 1/1/2019 |
|
| 6,508 |
|
|
| 8,369 |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 10,980 |
|
|
| 4,352,911 |
|
|
| 2/3/2020 |
| 1/1/2020 |
|
| 2,560 |
|
|
| 11,096 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 13,028 |
|
|
| 5,164,820 |
|
Kate Bueker |
| 7/2/2018 |
| 7/1/2018 |
|
| 4,799 |
|
|
| 3,733 |
|
|
| 128.10 |
|
| 7/2/2028 |
|
|
| — |
|
|
| — |
| |
|
| 7/2/2018 |
| 7/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 5,138 |
| (5) |
| 2,036,909 |
|
|
| 7/2/2018 |
| 7/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 8,564 |
|
|
| 3,395,112 |
|
|
| 2/1/2019 |
| 1/1/2019 |
|
| 4,089 |
|
|
| 5,258 |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,899 |
|
|
| 2,735,040 |
|
|
| 2/3/2020 |
| 1/1/2020 |
|
| 1,915 |
|
|
| 8,300 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 9,745 |
|
|
| 3,863,308 |
|
John Kelleher |
| 7/26/2012 |
| 6/25/2012 |
|
| 8,391 |
|
|
| — |
|
|
| 5.76 |
|
| 7/26/2022 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2014 |
| 1/1/2014 |
|
| 1,586 |
|
|
| — |
|
|
| 16.14 |
|
| 1/29/2024 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| 5,458 |
|
|
| — |
|
|
| 34.76 |
|
| 2/10/2025 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2016 |
| 1/1/2016 |
|
| 3,934 |
|
|
| — |
|
|
| 40.59 |
|
| 1/29/2026 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 5,559 |
|
|
| 200 |
|
|
| 52.80 |
|
| 2/1/2027 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 259 |
|
|
| 102,678 |
|
|
| 3/1/2018 |
| 1/1/2018 |
|
| 4,703 |
|
|
| 2,138 |
|
|
| 112.15 |
|
| 3/1/2028 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 2,676 |
|
|
| 1,060,873 |
|
|
| 2/1/2019 |
| 1/1/2019 |
|
| 2,254 |
|
|
| 2,899 |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 3,804 |
|
|
| 1,508,058 |
|
|
| 2/3/2020 |
| 1/1/2020 |
|
| 1,229 |
|
|
| 5,326 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,253 |
|
|
| 2,478,939 |
|
Yamini Rangan |
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| 10,405 |
|
|
| 173.00 |
|
| 1/8/2030 |
|
|
| — |
|
|
| — |
| |
|
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 12,525 |
| (5) |
| 4,965,411 |
|
|
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 31,313 |
|
|
| 12,413,726 |
|
|
| 1/8/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 12,044 |
| (6) |
| 4,774,723 |
|
Dharmesh Shah |
| 1/29/2014 |
| 1/1/2014 |
|
| 5,000 |
|
|
| — |
|
|
| 16.14 |
|
| 1/29/2024 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| 16,667 |
|
|
| — |
|
|
| 34.76 |
|
| 2/10/2025 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2016 |
| 1/1/2016 |
|
| 19,990 |
|
|
| — |
|
|
| 40.59 |
|
| 1/29/2026 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 15,269 |
|
|
| 326 |
|
|
| 52.80 |
|
| 2/1/2027 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 423 |
|
|
| 167,694 |
|
|
| 3/1/2018 |
| 1/1/2018 |
|
| 7,737 |
|
|
| 3,517 |
|
|
| 112.15 |
|
| 3/1/2028 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 4,402 |
|
|
| 1,745,129 |
|
|
| 2/1/2019 |
| 1/1/2019 |
|
| 3,609 |
|
|
| 4,642 |
|
|
| 159.70 |
|
| 2/1/2029 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 6,090 |
|
|
| 2,414,320 |
|
|
| 2/3/2020 |
| 1/1/2020 |
|
| 1,176 |
|
|
| 5,098 |
|
|
| 182.91 |
|
| 2/3/2030 |
|
|
| — |
|
|
| — |
| |
|
| 2/3/2020 |
| 1/1/2020 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 5,986 |
|
|
| 2,373,090 |
|
JD Sherman |
| 5/8/2012 |
| 3/1/2012 |
|
| 73,223 |
|
|
| — |
|
|
| 5.76 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 1/29/2014 |
| 1/1/2014 |
|
| 3,751 |
|
|
| — |
|
|
| 16.14 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| 14,370 |
|
|
| — |
|
|
| 34.76 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 2/10/2015 |
| 1/1/2015 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 1/29/2016 |
| 1/1/2016 |
|
| 23,179 |
|
|
| — |
|
|
| 40.59 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| 21,151 |
|
|
| 451 |
|
|
| 52.80 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2017 |
| 1/1/2017 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 586 |
|
|
| 232,314 |
|
|
| 3/1/2018 |
| 1/1/2018 |
|
| 9,528 |
|
|
| 4,332 |
|
|
| 112.15 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 3/1/2018 |
| 1/1/2018 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 5,422 |
|
|
| 2,149,498 |
|
|
| 2/1/2019 |
| 1/1/2019 |
|
| 4,603 |
|
|
| 5,919 |
|
|
| 159.70 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
|
| 2/1/2019 |
| 1/1/2019 |
|
| — |
|
|
| — |
|
|
| — |
|
|
| — |
|
|
| 7,766 |
|
|
| 3,078,753 |
|
|
| 2/3/2020 |
| 1/1/2020 |
|
| 2,208 |
|
|
| 9,573 |
|
|
| 182.91 |
|
| 4/4/2021 |
|
|
| — |
|
|
| — |
| |
20212024 PROXY STATEMENT | HubSpot, Inc.39
|
|
|
|
|
|
|
|
|
|
|
|
2020 OPTIONS EXERCISED2023 OPTION EXERCISES AND STOCK VESTED TABLE
|
| Option Awards |
|
| Stock Awards |
| ||||||||||
|
| Number of |
|
|
|
|
| Number of |
|
|
|
| ||||
|
| Shares |
|
| Value |
|
| Shares |
|
| Value |
| ||||
|
| Acquired on |
|
| Realized on |
|
| Acquired on |
|
| Realized on |
| ||||
|
| Exercise |
|
| Exercise |
|
| Vesting |
|
| Vesting |
| ||||
Name |
| (#) |
|
| ($) (1) |
|
| (#) |
|
| ($) (2) |
| ||||
Yamini Rangan |
|
| — |
|
|
| — |
|
|
| 24,505 |
|
|
| 10,891,050 |
|
Kate Bueker |
|
| — |
|
|
| — |
|
|
| 8,387 |
|
|
| 3,594,959 |
|
Brian Halligan |
|
| 2,548 |
|
|
| 1,089,907 |
|
|
| 8,928 |
|
|
| 3,738,974 |
|
Alyssa Harvey Dawson |
|
| — |
|
|
| — |
|
|
| 6,650 |
|
|
| 3,021,418 |
|
Dharmesh Shah |
|
| — |
|
|
| — |
|
|
| 5,593 |
|
|
| 2,377,486 |
|
|
| Option Awards |
|
| Stock Awards |
| ||||||||||
|
| Number of |
|
|
|
|
|
| Number of |
|
|
|
|
| ||
|
| Shares |
|
| Value |
|
| Shares |
|
| Value |
| ||||
|
| Acquired on |
|
| Realized on |
|
| Acquired on |
|
| Realized on |
| ||||
|
| Exercise |
|
| Exercise |
|
| Vesting |
|
| Vesting |
| ||||
Name |
| (#) |
|
| ($) (1) |
|
| (#) |
|
| ($) (2) |
| ||||
Brian Halligan |
|
| 53,439 |
|
|
| 7,990,931 |
|
|
| 24,721 |
|
|
| 5,374,144 |
|
Kate Bueker |
|
| — |
|
|
| — |
|
|
| 13,144 |
|
|
| 2,704,285 |
|
John Kelleher |
|
| 1,225 |
|
|
| 418,019 |
|
|
| 8,668 |
|
|
| 1,859,826 |
|
Yamini Rangan |
|
| — |
|
|
| — |
|
|
| 14,451 |
|
|
| 3,136,408 |
|
Dharmesh Shah |
|
| 149,958 |
|
|
| 26,761,505 |
|
|
| 13,211 |
|
|
| 2,830,307 |
|
JD Sherman |
|
| 180,000 |
|
|
| 51,801,006 |
|
|
| 18,019 |
|
|
| 3,877,264 |
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.40
ADDITIONAL INFORMATION RELATING TO EXECUTIVE COMPENSATION PROGRAM
20202023 Potential Payments upon Termination or Change in Control
All current outstanding equity awards granted to our named executive officers under our 2014 Stock Option and Incentive Plan, as amended, and our 2007 Equity Incentive Plan include a “double-trigger” vesting acceleration provision in the event of a change ofin control of the company.company, as well as a vesting acceleration provision in the event of the grantee’s death. Pursuant to the forms of stock option agreement, restricted stock agreement, and RSU agreement, in the case of a “sale event” (as defined in our 2014 Stock Option and Incentive Plan)Plan, as amended) or in the case of a “change of control” (as defined in our 2007 Equity Incentive Plan), of the company, in each case in which outstanding awards are assumed, substituted or otherwise continued by a successor entity, and the award holder’s employment or service relationship with us terminates, such holder’s awards will vest in full as of the date of termination if such termination occurs (i) within 12 months after such sale event or change of control or 90 days prior to such event and (ii) such termination is by us without “cause” (as defined in the applicable award agreement) or by such holder for “good reason” (as defined in the applicable award agreement). Pursuant to the form of award agreement for PSU awards, in the event that a sale event occurs prior to the date that performance is certified for the PSUs, the number of PSUs that are earned will be determined at the time of the sale event (i) based on actual performance through the date of the sale event, if determinable, or (ii) if actual performance is not determinable, based on the target level of performance. If the earned PSUs are not continued or assumed by a successor entity, the earned PSUs will vest in full upon the sale event and, if the earned PSUs are continued or assumed by a successor entity, such earned PSUs will remain subject to the applicable time-based vesting but will vest in full as of the date of termination if such termination occurs (i) within 12 months after such sale event or 90 days prior to such event and (ii) such termination is by us without cause or by such holder for good reason. In addition, pursuant to the forms of stock option agreement, restricted stock agreement, RSU agreement and PSU agreement, any such awards that are subject solely to time-based vesting (including any earned PSUs) accelerate and vest in full upon a termination of employment due to death. There are no other payments or benefits provided to our named executive officers in the event of a termination of employment or change in control of the company.
The following table shows the potential payments and benefits to be received by each of our named executive officers (i) in the event that his or her employment was terminated by us without cause or by the named executive officer for good reason within 12 months following, or 90 days prior to, a sale event or change of control of the company. Mr. Sherman is not showncompany, and (ii) in the table because he was not employed byevent of the company at December 31, 2020. Mr. Sherman did not receive any severance payments or other benefits in connection with his departure from the company. In connection with his role as an advisor to the company from July 1, 2020 through January 4, 2021, Mr. Sherman’s outstanding and unvested equity awards continued to vest through such period.named executive officer’s death. The amounts in the table below have been calculated based on the assumption that the sale event/change of control and employment termination or the death took place on December 31, 2020.2023.
Named Executive Officer | Equity Acceleration Benefits Payable Upon Termination
| |||
|
| |||
|
| |||
|
| |||
|
| |||
|
| |||
Death | 11,341,030 | |||
Alyssa Harvey Dawson | 5,688,529 | |||
Death | 5,688,529 | |||
Dharmesh Shah | 9,264,243 | |||
Death | 9,264,243 | |||
2024 PROXY STATEMENT | HubSpot, Inc.41
|
|
Our compensation and benefits philosophy and the overall structure of our compensation and benefit programs are broadly similar across the organization to encourage and reward all employees who contribute to our success. We strive to ensure the pay of each of our employees reflects the level of their job impact and responsibilities and is competitive within our peer group. As of December 31, 2020, we employed 4,225 full-time employees andWe strive to maintain a diverse and engaged workforce.
Under Item 402(u) of Regulation S-K under the Exchange Act, we are required to disclose the annual total compensation paid to our median paid employee (excluding the Chief Executive Officer), the annual total compensation paid to our CEO,Chief Executive Officer, and the ratio of the annual total compensation paid to the median employee as compared to the annual total compensation paid tothese two amounts for our CEO. The paragraphs that follow set forth our CEO pay ratio and describe the methodology we used to determine such pay ratio.most recently completed fiscal year.
For 2020:
2023, the annual total compensation of the employee identified at theas our median employee based on our population as of all employees of our company (other than our CEO)December 31, 2023 was $120,984;$173,500, and
the annual total compensation of Mr. Brian Halligan, our Chief Executive Officer, as reported in the 2020 Summary Compensation TableCEO was $3,900,134.
2021 PROXY STATEMENT | HubSpot, Inc.41
$25,881,704.
Based on this information, for 20202023, the ratio of the annual total compensation of our CEO to the median of the annual total compensation of all employeesour median employee was 32149 to 1. This ratio is a reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K.
In 2020, there was no change inWe identified the median employee using our employee population or employee compensation arrangements that we believe would significantly impacton December 31, 2023, including full-time, part-time, seasonal and temporary employees, which consisted of 7,690 individuals (excluding the pay ratio. Accordingly, for purposes of calculating the pay ratio set forth above, we used the same median employee that we identified for purposesCEO), but excluded approximately 100 employees, who became our employees as a result of our 2019 pay ratio. acquisition of Clearbit in December 2023, as permitted under SEC rules, which provide an exemption for employees hired as a result of a business combination or acquisition for the fiscal year in which the transaction becomes effective.
To identify our median employee for 2019,2023, we used the following methodology. We selected a compensation measure comprised of the following elements, which we believe reasonably reflects the annual compensation of our employees:
base salary, which we calculated as annual base salary, using a reasonable estimate of the hours worked during 2019 for hourly employees and annual salary levels for our remaining employees, and annualizing the compensation for any newlyemployees hired permanent employees during 2019;
target bonus, target, which we calculated for eligible employees based upon a percentage of their base salary; and
target commission, which we calculated for eligible employees based on defined on-target target earnings for their job and location; and
We calculated the sum of these compensation elements for our employees as of December 31, 2019 for the 12-month period from January 1, 2019 through December 31, 2019.
Using this approach, we identified the individual at the median of our employee population, who is a full-time, salaried software engineer based inand we calculated the United States, and determined that themedian employee’s annual total compensation using Summary Compensation Table requirements. With respect to our CEO’s annual total compensation, we used the amount reported in the Summary Compensation Table in the Total column of this Proxy Statement.
Pay Versus Performance
Pay Versus Performance Table
As required by Item 402(v) of Regulation S-K, we are providing information regarding the relationship between executive compensation and our financial performance for 2020 was $120,984 (excluding any estimated retirement and health benefits)each of the last four completed fiscal years. In determining the “compensation actually paid” to our named executive officers (“NEOs”), we are required to make various adjustments to amounts that have been reported in the Summary Compensation Table in previous years, as the SEC-mandated calculation for compensation actually paid differs from that required for the Summary Compensation Table. The table below summarizes both the compensation values reported in our Summary Compensation Table, as well as the compensation actually paid, as calculated in accordance with 402(v) of Regulation S-K, for the requirements2020, 2021, 2022, and 2023 fiscal years. Note that for our NEOs other than our principal executive officer (the “PEO”), compensation is reported as an average.
2024 PROXY STATEMENT | HubSpot, Inc.42
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Value of Initial Fixed $ 100 Investment Based On: |
|
|
|
|
|
|
| |||||||||||||
Year | Summary |
| Compensation |
|
| Summary |
| Compensation |
|
| Average |
| Average |
|
| Total |
| Peer Group |
| Net Income |
| Constant Currency Revenue Growth (%) (6) |
| Annual |
| |||||||||||
2023 |
| 25,881,704 |
|
| 49,560,889 |
|
| N/A |
| N/A |
|
|
| 6,272,830 |
|
| 12,304,618 |
| (7) |
| 366 |
|
| 221 |
|
| (176,295 | ) |
| 25.2 | % |
| 2,442,240 |
| ||
2022 |
| 11,765,439 |
|
| (7,912,847 | ) |
| N/A |
| N/A |
|
|
| 2,520,841 |
|
| (5,284,187 | ) | (7) |
| 182 |
|
| 133 |
|
| (112,749 | ) |
| 39.1 | % |
| 1,990,913 |
| ||
2021 |
| 7,318,462 |
|
| 22,913,424 |
| (10) |
| 2,996,527 |
|
| 16,490,831 |
| (10) |
| 3,116,941 |
|
| 12,026,911 |
| (8) |
| 416 |
|
| 207 |
|
| (77,837 | ) |
| 44.6 | % |
| 1,495,038 |
|
2020 | N/A |
| N/A |
|
|
| 3,900,134 |
|
| 17,889,468 |
|
|
| 4,995,822 |
|
| 15,011,941 |
| (9) |
| 250 |
|
| 150 |
|
| 85,031 |
|
| 30.5 | % |
| 1,017,498 |
| ||
Year |
| Summary Compensation Table Total for PEO ($) |
|
| Summary Compensation Table Value of Equity Awards ($)(a) |
|
| Equity Award Adjustments($)(b) |
|
| Compensation Actually Paid to PEO ($) |
| ||||
2023 – Yamini Rangan |
|
| 25,881,704 |
|
|
| (25,881,703 | ) |
|
| 49,560,888 |
|
|
| 49,560,889 |
|
2022 – Yamini Rangan |
|
| 11,765,439 |
|
|
| (11,738,152 | ) |
|
| (7,940,134 | ) |
|
| (7,912,847 | ) |
2021 – Yamini Rangan |
|
| 7,318,462 |
|
|
| (6,669,726 | ) |
|
| 22,264,688 |
|
|
| 22,913,424 |
|
2021 – Brian Halligan |
|
| 2,996,527 |
|
|
| (2,994,888 | ) |
|
| 16,489,192 |
|
|
| 16,490,831 |
|
2020 – Brian Halligan |
|
| 3,900,134 |
|
|
| (3,898,891 | ) |
|
| 17,888,225 |
|
|
| 17,889,468 |
|
Year | Volatility | Risk-free Rate | Early Exit Multiple | Dividend Yield |
2023 | 45.9% - 53.2% | 3.4% - 4.8% | 2.0 | 0.0% |
2022 | 44.4% - 52.6% | 1.4% - 3.9% | 2.0 | 0.0% |
2021 | 42.1% - 46.8% | 0.7% - 1.7% | 2.0 | 0.0% |
2020 | 42.1% - 43.3% | 0.6% - 1.9% | 2.0 | 0.0% |
2019 | 42.7% | 1.9% | 2.0 | 0.0% |
2024 PROXY STATEMENT | HubSpot, Inc.43
Equity Compensation Plan Information
The following table sets forth information regarding our equity compensation plansAssumptions for 2019 were utilized to determine the fair value of stock awards as of December 31, 2019, that were granted in prior years but remained unvested leading into 2020.
The amounts deducted or added in calculating the equity award adjustments are as follows:
Year |
| Year End Fair Value of Equity Awards ($) |
|
| Year over Year Change in Fair Value of Outstanding and Unvested Equity Awards ($) |
|
| Fair Value as of Vesting Date of Equity Awards Granted and Vested in the Year($) |
|
| Year over Year Change in Fair Value of Equity Awards Granted in Prior Years that Vested in the Year ($) |
|
| Fair Value at the End of the Prior Year of Equity Awards that Failed to Meet Vesting Conditions in the Year ($) |
|
| Total Equity Award |
| ||||||
2023 – Yamini Rangan |
|
| 35,975,385 |
|
|
| 6,936,595 |
|
|
| 2,960,040 |
|
|
| 3,688,868 |
|
|
| — |
|
|
| 49,560,888 |
|
2022 – Yamini Rangan |
|
| 5,490,606 |
|
|
| (10,369,549 | ) |
|
| 1,596,398 |
|
|
| (4,657,589 | ) |
|
| — |
|
|
| (7,940,134 | ) |
2021 – Yamini Rangan |
|
| 8,012,630 |
|
|
| 9,652,349 |
|
|
| 1,202,902 |
|
|
| 3,396,807 |
|
|
| — |
|
|
| 22,264,688 |
|
2021 – Brian Halligan |
|
| 4,555,670 |
|
|
| 7,633,629 |
|
|
| 898,486 |
|
|
| 3,401,407 |
|
|
| — |
|
|
| 16,489,192 |
|
2020 – Brian Halligan |
|
| 7,808,791 |
|
|
| 7,074,756 |
|
|
| 901,011 |
|
|
| 2,103,667 |
|
|
| — |
|
|
| 17,888,225 |
|
| Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants, and RSUs |
|
|
| Weighted- average Exercise Price of Outstanding Options ($)(1) |
|
| Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans |
|
| ||||
Equity compensation plans approved by stockholders (2) |
|
| 2,581,183 |
| (3) |
|
| 57.98 |
|
|
| 8,623,956 |
| (4) |
Equity compensation plans not approved by stockholders |
|
| — |
|
|
|
| — |
|
|
| — |
|
|
Total |
|
| 2,581,183 |
|
|
|
| 57.98 |
|
|
| 8,623,956 |
|
|
Year |
| Average Reported Summary Compensation Table Total for Non-PEO NEOs ($) |
|
| Average Summary Compensation Table Value of Equity Awards ($)(a) |
|
| Average Equity Award Adjustments ($)(b) |
|
| Average Compensation Actually Paid to Non-PEO NEOs ($) |
| ||||
2023 |
|
| 6,272,830 |
|
|
| (5,941,920 | ) |
|
| 11,973,708 |
|
|
| 12,304,618 |
|
2022 |
|
| 2,520,841 |
|
|
| (2,311,060 | ) |
|
| (5,493,968 | ) |
|
| (5,284,187 | ) |
2021 |
|
| 3,116,941 |
|
|
| (2,624,682 | ) |
|
| 11,534,652 |
|
|
| 12,026,911 |
|
2020 |
|
| 4,995,822 |
|
|
| (4,566,192 | ) |
|
| 14,582,311 |
|
|
| 15,011,941 |
|
|
|
|
|
Year |
| Year End Fair Value of Equity Awards ($) |
|
| Year over Year Change in Fair Value of Outstanding and Unvested Equity Awards ($) |
|
| Fair Value as of Vesting Date of Equity Awards Granted and Vested in the Year ($) |
|
| Year over Year Change in Fair Value of Equity Awards Granted in Prior Years that Vested in the Year ($) |
|
| Fair Value at the End of the Prior Year of Equity Awards that Failed to Meet Vesting Conditions in the Year ($) |
|
| Total Equity Award Adjustments ($) |
| ||||||
2023 |
|
| 7,917,232 |
|
|
| 1,739,396 |
|
|
| 1,370,130 |
|
|
| 946,950 |
|
|
| — |
|
|
| 11,973,708 |
|
2022 |
|
| 893,769 |
|
|
| (2,932,292 | ) |
|
| 300,275 |
|
|
| (2,444,657 | ) |
|
| (1,311,063 | ) |
|
| (5,493,968 | ) |
2021 |
|
| 3,992,368 |
|
|
| 4,684,468 |
|
|
| 787,675 |
|
|
| 2,070,141 |
|
|
| — |
|
|
| 11,534,652 |
|
2020 |
|
| 8,913,689 |
|
|
| 3,752,960 |
|
|
| 1,086,821 |
|
|
| 828,841 |
|
|
| — |
|
|
| 14,582,311 |
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.4244
Disclosure to Pay Versus Performance Table
Compensation for our NEOs is determined based on a variety of factors, as further discussed in the Compensation Discussion and Analysis section of this Proxy Statement. The tabular list of financial performance measures included and
2024 PROXY STATEMENT | HubSpot, Inc.45
defined below is used by the Company to link executive compensation actually paid to company performance. We did not use any other metrics to directly link executive compensation actually paid to Company performance in 2023.
The GAAP financial measures most directly comparable to Revenue CC Growth and Non-GAAP Operating Income (Loss) and a reconciliation of the differences between these non-GAAP measures and the comparable GAAP financial measures, are attached to this Proxy Statement as Appendix A.
2024 PROXY STATEMENT | HubSpot, Inc.46
Relationship Between Compensation Actually Paid, Total Shareholder Return, and Peer Group Total Shareholder Return
The graph below shows the relationship between the PEO and Average Non-PEO NEO compensation actually paid, the Company’s cumulative TSR (assuming an initial fixed investment of $100 on December 31, 2019), and the Company’s Peer Group (Nasdaq Computer Index) cumulative TSR (assuming an initial fixed investment of $100 on December 31, 2019), for the fiscal years ended December 31, 2020, 2021, 2022, and 2023:
Compensation Actually Paid vs. TSR Compensation Actually Paid to PEO (Y. Rangan) Compensation Actually Paid to PEO (B. Halligan) Average Compensation Actually Paid to Non-PEO NEOs Total Shareholder Return Peer Group Total Shareholder Return Compensation Actually Paid($000) -$10,000 -$5,000 $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 2020 2021 2022 $50 $100 $150 $200 $250 $300 $350 $400 $450 Value of Initial $100 Investment (TSR) N/A $150 $250 $17,889 $15,012 $207 $12,027 $16,491 $22,943 $416 -$7,913 -$5,287 $133 N/A $182
2024 PROXY STATEMENT | HubSpot, Inc.47
Relationship Between Compensation Actually Paid and Net Income
The graph below shows the relationship between the PEO and Average Non-PEO NEO compensation actually paid and net income (loss) for the fiscal years ended December 31, 2020, 2021, 2022, and 2023:
Compensation Actually Paid vs. Net Income Compensation Actually Paid to PEO (Y. Rangan) Compensation Actually Paid to PEO (B. Halligan) Average Compensation Actually Paid to Non-PEO NEOs Net Income Compensation Actually Paid($000) -$10,000 -$5,000 $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 2020 2021 2022 -$150 -$130 -$110 -$90 -$70 -$50 -$30 -$10 $10 Net Income ($M) N/A $17,889 $15,012 -$85 $22,913 $16,491 $12,027 -$78 N/A -$113 -$5,287 -$7,913
2024 PROXY STATEMENT | HubSpot, Inc.48
Relationship Between Compensation Actually Paid and Constant Currency Revenue Growth
The graph below reflects the relationship between the PEO and Average Non-PEO NEO compensation actually paid and constant currency revenue growth for the fiscal years ended December 31, 2020, 2021, 2022, and 2023.
2024 PROXY STATEMENT | HubSpot, Inc.49
Relationship Between Compensation Actually Paid and ARR
The graph below reflects the relationship between the PEO and Average Non-PEO NEO compensation actually paid and ARR for the fiscal years ended December 31, 2020, 2021, 2022, and 2023. Please note that we’ve also included a supplemental disclosure showing growth percentage of ARR within the chart below.
Report of the Compensation CommitteeCommittee of the Board of Directors
The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with management. Based on the review and discussions, the Compensation Committee recommended to theour Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement for the year ended December 31, 2020.2023.
Compensation Committee
Jay Simons (Chairperson)
Nick CaldwellAndrew Anagnost
Jill WardClaire Hughes Johnson
20212024 PROXY STATEMENT | HubSpot, Inc.4350
Certain Relationships and Transactions
Other than compensation arrangements for our directors and named executive officers, which are described elsewhere in the “Compensation of Non-Employee Directors” and “Executive Compensation” section of this proxy statement,Proxy Statement, below we describe transactions since January 1, 20202023 to which we were a party or will be a party, in which:
the amounts involved exceeded or will exceed $120,000; and
any of our directors, executive officers, or holders of more than 5% of our capital stock, or any member of the immediate family of, or person sharing the household with, the foregoing persons, had or will have a direct or indirect material interest.
Limitation of Liability and Indemnification of Officers and Directors
Our amended and restated certificate of incorporation contains provisions that limit the liability of our directors for monetary damages to the fullest extent permitted by Delaware law. Consequently, our directors will not be personally liable to us or our stockholders for monetary damages for any breach of fiduciary duties as directors, except liability for the following:
any breach of their duty of loyalty to our company or our stockholders;
any act or omission not in good faith or that involves intentional misconduct or a knowing violation of law;
unlawful payments of dividends or unlawful stock repurchases or redemptions as provided in Section 174 of the Delaware General Corporation Law; or
any transaction from which they derived an improper personal benefit.
Any amendment to, or repeal of, these provisions will not eliminate or reduce the effect of these provisions in respect of any act, omission or claim that occurred or arose prior to that amendment or repeal. If the Delaware General Corporation Law is amended to provide for further limitations on the personal liability of directors of corporations, then the personal liability of our directors will be further limited to the greatest extent permitted by the Delaware General Corporation Law.
In addition, we adopted amended and restatedour bylaws which provide that we will indemnify, to the fullest extent permitted by law, any person who is or was a party or is threatened to be made a party to any action, suit or proceeding by reason of the fact that he or she is or was one of our directors or officers or is or was serving at our request as a director or officer of another corporation, partnership, joint venture, trust, or other enterprise. Our amended and restated bylaws provide that we may indemnify to the fullest extent permitted by law any person who is or was a party or is threatened to be made a party to any action, suit, or proceeding by reason of the fact that he or she is or was one of our employees or agents or is or was serving at our request as an employee or agent of another corporation, partnership, joint venture, trust or other enterprise. Our amended and restated bylaws also provide that we must advance expenses incurred by or on behalf of a director or officer in advance of the final disposition of any action or proceeding, subject to very limited exceptions.
Further, we have entered into indemnification agreements with each of our directors and executive officers that are broader than the specific indemnification provisions contained in the Delaware General Corporation Law. These indemnification agreements require us, among other things, to indemnify our directors and executive officers against liabilities that may arise by reason of their status or service. These indemnification agreements also require us to advance all expenses incurred by the directors and executive officers in investigating or defending any such action, suit or proceeding. We believe that these agreements are necessary to attract and retain qualified individuals to serve as directors and executive officers.
The limitation of liability and indemnification provisions included in our amended and restated certificate of incorporation, amended and restated bylaws and in indemnification agreements that we entered into or may in the future enter into with our directors and executive officers may discourage stockholders from bringing a lawsuit against our directors and executive officers for breach of their fiduciary duties. They may also reduce the likelihood of derivative litigation against our directors and executive officers, even though an action, if successful, might benefit us and other stockholders. Further, a stockholder’s investment may be harmed to the extent that we pay the costs of settlement and damage awards against directors and executive officers as required by these indemnification provisions. At present, we are not aware of any pending litigation or proceeding involving any person who is or was one of our directors, officers, employees or other agents or is or was serving at our request as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or
2024 PROXY STATEMENT | HubSpot, Inc.51
other enterprise, for which indemnification is sought, and we are not aware of any threatened litigation that may result in claims for indemnification.
2021 PROXY STATEMENT | HubSpot, Inc.44
We have obtained insurance policies under which, subject to the limitations of the policies, coverage is provided to our directors and executive officers against loss arising from claims made by reason of breach of fiduciary duty or other wrongful acts as a director or executive officer, including claims relating to public securities matters, and to us with respect to payments that may be made by us to these directors and executive officers pursuant to our indemnification obligations or otherwise as a matter of law.
Certain of our non-employee directors may, through their relationships with their employers, be insured and/or indemnified against certain liabilities incurred in their capacity as members of our Board.Board of Directors.
The underwriting agreement provides for indemnification by the underwriters of us and our officers, directors and employees for certain liabilities arising under the Securities Act or otherwise.
Insofar as indemnification for liabilities arising under the Securities Act of 1933, as amended (the “Securities Act”) may be permitted to directors, officers or persons controlling our company pursuant to the foregoing provisions, we have been informed that, in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
Other Transactions with Our Executive Officers and Directors and Affiliated Entities
We have granted stock options and RSUsRSU awards to our executive officers and certain of our directors.directors and PSU awards to certain of our executive officers. See the sections captioned “Compensation of Non-Employee Directors” and “Executive Compensation— 2023 Outstanding Equity Awards at Fiscal Year-End”Year-End Table” for a description of these stock options and RSUs.RSU awards.
Pursuant to the terms of a licensing agreement between the company and Dharmesh Shah, Mr. Shah received a royalty-free R&D license that would provide him with access to the ChatSpot code to modify and develop it for personal but not commercial projects and would provide the company with ownership rights to all modifications made to the ChatSpot code.
Pursuant to an investment of $28,000 made by Mr. Shah through a syndicate that made a larger pooled investment in a pre-seed round in APIHub, Inc. (d.b.a. Clearbit), Mr. Shah had a pecuniary interest amounting to less than 1% of Clearbit’s capital stock. On December 1, 2023, we acquired all outstanding shares of Clearbit, and Mr. Shah received approximately $240,000 from the proceeds of the acquisition.
The Audit Committee of our Board of Directors has the primary responsibility for reviewing and approving or disapproving “related partyperson transactions,” which are transactions between us and related persons in which the aggregate amount involved exceeds or may be expected to exceed $120,000 and in which a related person has or will have a direct or indirect material interest. For purposes of this policy, a related person is defined as a director, executive officer, nominee for director or greater than 5% beneficial owner of our common stock, in each case since the beginning of the most recently completed year, and their immediate family members. Our Audit Committee charter provides that the Audit Committee shall review and approve or disapprove any related partyperson transactions. We also adopted a formal policy governing the review and approval of related partyperson transactions.
20212024 PROXY STATEMENT | HubSpot, Inc.4552
PROPOSAL ONE -– ELECTION OF DIRECTORS
Our Board of Directors is divided into three classes of directors. One class is elected each year at the annual meeting of stockholders for a term of three years. Vacancies on the Board are filled by the affirmative vote of a majority of the remaining directors. A director elected by the Board to fill a vacancy in a class shall hold office for the remainder of the full term of that class, and until the director’s successor is duly elected and qualified or until his or her earlier resignation, death, or removal.
The term of the Class I directors is scheduled to expire at the upcoming Annual Meeting. The term of the Class II directors expires at the 20222025 annual meeting of stockholders. The term of the Class III directors expires at the 20232026 annual meeting of stockholders. Directors are elected to hold office for a three-year term or until the election and qualification of their successors in office.
Nominees for Class I Directors
Based on the recommendation of the Nominating, Governance, and Corporate GovernanceSustainability Committee of our Board, our Board has nominated Brian Halligan, Ron Gill, and Jill Ward for election as Class I directors to serve for a three-year term ending at the 20242027 annual meeting or until their successors are elected and qualified. Each of the nominees is a current member of our Board and has consented to serve if elected.
Unless you direct otherwise through your proxy voting instructions, the persons named as proxies will vote all proxies received “FOR” the election of each nominee. If any nominee is unable or unwilling to serve at the time of the Annual Meeting, the persons named as proxies may vote for a substitute nominee chosen by the present Board. In the alternative, the proxies may vote only for the remaining nominees, leaving a vacancy on the Board. The Board may fill such vacancy at a later date or reduce the size of the Board. We have no reason to believe that any of the nominees will be unwilling or unable to serve if elected as a director.
Directors Not Standing for Election
Our Class II directors and Class III directors are not standing for election at this year’s Annual Meeting. Our Class II directors, consisting of Lorrie M. Norrington, Avanish Sahai,Andrew Anagnost, and Dharmesh Shah, will continue in office until the 20222025 annual meeting of stockholders.stockholders, or until his or her earlier resignation, death, or removal. Our Class III directors, consisting of Claire Hughes Johnson, Nick Caldwell, Julie Herendeen,Jay Simons, and Jay Simons,Yamini Rangan will continue in office until the 20232026 annual meeting of stockholders. stockholders, or until his or her earlier resignation, death, or removal.
Our amended and restated by-lawsbylaws provide for a majority voting standard in uncontested elections of directors (as is the case for this Annual Meeting). Under aour majority voting standard for the election of directors, each nominee must receive a majority of votes cast to be elected, which means a director nominee will be elected to the Board only if the votes cast for such nominee’s election exceed the votes cast against such nominee’s election. Abstentions and broker non-votes are not considered votes “for” or “against”will have no effect on the nominee’s election. In the event the company receives proxies for disqualified or withdrawn nominees for the Board of Directors, such votes for such disqualified or withdrawn nominees in the proxies will be treated as abstentions. An incumbent director who is nominated for election and fails to receive a majority of the votes cast for such director’s reelection would be required to promptly deliver to the Board an irrevocable offer to resign from the Board. The Nominating, Governance, and Corporate GovernanceSustainability Committee will make a recommendation to the Board on whether to accept or reject the resignation, or whether other action should be taken. The Board will act on the recommendation of the Nominating, Governance, and Corporate GovernanceSustainability Committee and will publicly disclose its decision within 90 days from the date of the certification of the election results. A plurality voting standard will continue to apply to contested director elections. A contested election will generally include any situation in which the company receives a notice that a stockholder has nominated a person for election to the Board at a meeting of stockholders.
THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE ELECTION OF EACH OF THE NOMINEES FOR CLASS I DIRECTOR LISTED ABOVE. |
20212024 PROXY STATEMENT | HubSpot, Inc.4653
PROPOSAL TWO -– RATIFICATION OF THE APPOINTMENT OF OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We have appointed PricewaterhouseCoopers LLP as our independent registered public accounting firm to perform the audit of our consolidated financial statements for the fiscal year ending December 31, 2020,2024, and we are asking you and other stockholders to ratify this appointment. PricewaterhouseCoopers LLP has served as our independent registered public accounting firm since 2016.
The Audit Committee annually reviews the independent registered public accounting firm’s independence, including reviewing all relationships between the independent registered public accounting firm and us and any disclosed relationships or services that may impact the objectivity and independence of the independent registered public accounting firm, and the independent registered public accounting firm’s performance. As a matter of good corporate governance, the Board determined to submit to stockholders for ratification the appointment of PricewaterhouseCoopers LLP. A majority of the votes properly cast is required in order to ratify the appointment of PricewaterhouseCoopers LLP. In the event that a majority of the votes properly cast do not ratify this appointment of PricewaterhouseCoopers LLP, we will review our future appointment of PricewaterhouseCoopers LLP.
We expect that a representative of PricewaterhouseCoopers LLP will attend the Annual Meeting and the representative will have an opportunity to make a statement if he or she so chooses. The representative will also be available to respond to appropriate questions from stockholders.
Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm
We have adopted a policy under which the Audit Committee must pre-approve all audit and permissible non-audit services to be provided by the independent registered public accounting firm. These services may include audit services, audit-related services, tax services and other services. Pre-approval would generally be requested annually, with any pre-approval detailed as to the particular service, which must be classified in one of the four categories of services listed below. The Audit Committee may also, on a case-by-case basis, pre-approve particular services that are not contained in the annual pre-approval request. In connection with this pre-approval policy, the Audit Committee also considers whether the categories of pre-approved services are consistent with the rules on accountant independence of the SEC and the Public Company Accounting Oversight Board.
In addition, in the event time constraints require pre-approval prior to the Audit Committee’s next scheduled meeting, the Audit Committee has authorized its Chairperson to pre-approve services. Engagements so pre-approved are to be reported to the Audit Committee at its next scheduled meeting. The Audit Committee pre-approved all services performed since the pre-approval policy was adopted.
Audit Fees, Audit-Related Fees, Tax Fees, and Other Fees
The following table sets forth the fees billed by PricewaterhouseCoopers LLP for audit, audit-related, tax and all other services rendered for 20202023 and 20192022 (in thousands):
Fee Category |
| 2023 |
|
| 2022 |
| ||
Audit Fees (1) |
| $ | 2,893 |
|
| $ | 2,684 |
|
Audit-Related Fees (2) |
|
| 1 |
|
|
| — |
|
Tax Fees (3) |
|
| 485 |
|
|
| 433 |
|
Other Fees (4) |
|
| 251 |
|
|
| 3 |
|
Total Fees |
| $ | 3,630 |
|
| $ | 3,120 |
|
Fee Category |
| 2020 |
|
| 2019 |
| ||
Audit Fees (1) |
| $ | 2,313 |
|
| $ | 2,069 |
|
Audit-Related Fees (2) |
|
| 175 |
|
|
| 125 |
|
Tax Fees (3) |
|
| 347 |
|
|
| 397 |
|
Other Fees (4) |
|
| 3 |
|
|
| 3 |
|
Total Fees |
| $ | 2,838 |
|
| $ | 2,594 |
|
|
|
|
|
|
|
|
|
20212024 PROXY STATEMENT | HubSpot, Inc.4754
The ratification of the appointment of PricewaterhouseCoopers LLP requires the affirmative vote of a majority of the outstanding shares of common stock present or represented by proxy and entitled to vote at the Annual Meeting that are properly voted “FOR” or “AGAINST” this proposal. Abstentions will have no effect on the outcome of the vote. This proposal is considered to be a “routine” matter. Accordingly, if you beneficially own your shares and do not provide voting instructions, your broker, bank or other agent has discretionary authority to vote your shares on this proposal. In the event that a majority of the votes properly cast do not ratify this appointment of PricewaterhouseCoopers LLP, we will review our future appointment of PricewaterhouseCoopers LLP.
Recommendation of the Board
THE BOARD RECOMMENDS THAT YOU VOTE “FOR” RATIFICATION OF THE APPOINTMENT OF PRICEWATERHOUSECOOPERS LLP AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, |
Report of the Audit Committee of the Board of Directors
The information contained in this Audit Committee report shall not be deemed to be (1) “soliciting material,” (2) “filed” with the SEC, (3) subject to Regulations 14A or 14C of the Exchange Act, or (4) subject to the liabilities of Section 18 of the Exchange Act. No portion of this Audit Committee report shall be deemed to be incorporated by reference into any filing under the Securities Act, of 1933, as amended (the “Securities Act”), or the Exchange Act, through any general statement incorporating by reference in its entirety the proxy statement in which this report appears, except to the extent that HubSpot specifically incorporates this report or a portion of it by reference. In addition, this report shall not be deemed filed under either the Securities Act or the Exchange Act.
This report is submitted by the Audit Committee of the Board. None of the members of the Audit Committee is an officer or employee of HubSpot, and the Board has determined that each member of the Audit Committee is “independent” for audit committee purposes as that term is defined under Rule 10A-3 of the Exchange Act, and the applicable NYSE Market rules. Each member of the Audit Committee meets the requirements for financial literacy under the applicable rules and regulations of the SEC and NYSE. The Board has designated Mr. Gill as an “audit committee financial expert,” as defined under the applicable rules of the SEC. The Audit Committee operates under a written charter adopted by the Board.
The Audit Committee’s general role is to assist the Board in monitoring our financial reporting process and related matters. Its specific responsibilities are set forth in its charter.
The Audit Committee has reviewed the company’s audited consolidated financial statements for 20202023 and met with management, as well as with representatives of PricewaterhouseCoopers LLP, the company’s independent registered public accounting firm, to discuss the audited consolidated financial statements. The Audit Committee also discussed with members of PricewaterhouseCoopers LLP the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board and the SEC.
The Audit Committee reviewed management’s report on its assessment of the effectiveness of the company’s internal control over financial reporting and the independent registered public accounting firm’s report on the effectiveness of the company’s internal control over financial reporting. The Audit Committee meets with representatives of the independent registered public accounting firm, with and without management present, to discuss the results of their examinations; their evaluations of the company’s internal control, including internal control over financial reporting; and the overall quality of the company’s financial reporting.
In addition, the Audit Committee received the written disclosures and the letter from PricewaterhouseCoopers LLP required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the Audit Committee concerning independence, and discussed with members of PricewaterhouseCoopers LLP its independence.
2024 PROXY STATEMENT | HubSpot, Inc.55
Based on these discussions, the financial statement review, and other matters it deemed relevant, the Audit Committee recommended to the Board that the company’s audited consolidated financial statements for 20202023 be included in its Annual Report on Form 10-K for 2020.2023.
Audit Committee
Ron Gill (Chairperson)
Julie HerendeenNick Caldwell
Avanish SahaiJill Ward
20212024 PROXY STATEMENT | HubSpot, Inc.4856
PROPOSAL THREE – NON-BINDING, ADVISORY VOTE TO APPROVE THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS
Section 14A of the Exchange Act requires that we provide our stockholders with the opportunity to vote to approve, on a non-binding, advisory basis, not less frequently than once every three years, the compensation of our named executive officers as disclosed in our annual proxy statement in accordance with the compensation disclosure rules of the SEC.
As described in detail under the heading “Compensation Discussion and Analysis,” we seek to closely align the interests of our named executive officers with the interests of our stockholders. Our compensation program is designed to reward our named executive officers for the achievement of short-term and long-term financial, operational, and strategic goals and the achievement of increased total stockholder return, while at the same time avoiding the encouragement of unnecessary or excessive risk-taking.
Stockholders are urged to read the “Compensation Discussion and Analysis” and “Executive Compensation” sections of this proxy statement,Proxy Statement, which discuss how our executive compensation policies and practices implement our compensation philosophy and contain tabular information and narrative discussion about the compensation of our named executive officers. Our Board of Directors and the Compensation Committee believe that these policies and practices are effective in implementing our compensation philosophy and in achieving our compensation program goals.
The vote on this resolution is not intended to address any specific element of compensation but rather the overall compensation of our named executive officers and the philosophy, policies and practices described in this proxy statement.Proxy Statement. The vote is advisory, which means that the vote is not binding on the company, our Board of Directors, or the Compensation Committee. Although non-binding, our Board of Directors and the Compensation Committee value the opinions that stockholders express in their votes and will review the voting results and take them into consideration as they deem appropriate when making future decisions regarding our executive compensation program.
Accordingly, we are asking our stockholders to vote on the following resolution at the Annual Meeting:
RESOLVED, that the stockholders of HubSpot, Inc. approve, on a non-binding, advisory basis, the compensation of the company’s named executive officers, as disclosed in this proxy statementProxy Statement pursuant to Item 402 of Regulation S-K, including in the Compensation Discussion and Analysis, the compensation tables and the narrative disclosures that accompany the compensation tables.
The approval of this proposal requires the affirmative vote of a majority of the outstanding shares of common stock present or represented by proxy and entitled to vote at the Annual Meeting that are properly voted “FOR” or “AGAINST” this proposal. Abstentions and broker non-votes will have no effect on the outcome of the vote. As noted above, the vote is advisory, which means that the vote is not binding on the company, our Board of Directors, or the Compensation Committee.
Recommendation of the Board
THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE APPROVAL OF, ON |
20212023 PROXY STATEMENT | HubSpot, Inc.4957
PROPOSAL FOUR – APPROVAL OF HUBSPOT, INC. 2024 STOCK OPTION AND INCENTIVE PLAN
General
The Board believes that equity awards play an important role in the success of the Company by encouraging and enabling the employees, officers, non-employee directors, and consultants of the Company and its affiliates, upon whose judgment, initiative, and efforts the Company largely depends for the successful conduct of its business, to acquire a proprietary interest in the Company. The Board believes that providing such persons with a direct stake in the Company assures a closer identification of the interests of such individuals with those of the Company and our stockholders, thereby stimulating their efforts on the Company’s behalf and strengthening their desire to remain with the Company.
On April 9, 2024, our Board approved the HubSpot, Inc. 2024 Stock Option and Incentive Plan (the “2024 Plan”), subject to the approval of the 2024 Plan by our stockholders at the Annual Meeting. The 2024 Plan will replace our 2014 Stock Option and Incentive Plan, as amended (the “2014 Plan”), and is designed to enhance the flexibility to grant equity awards to our officers, employees, non-employee directors, and consultants and to ensure that we can continue to grant equity awards to eligible recipients at levels determined to be appropriate by the Board and/or the Compensation Committee. If the 2024 Plan is approved, no further grants will be made under the 2014 Plan after the date of the Annual Meeting. A copy of the 2024 Plan is attached as Appendix B to this Proxy Statement and is incorporated herein by reference.
As of April 1, 2024, there were stock options to acquire 427,256 shares of common stock outstanding under our equity compensation plans, with a weighted average exercise price of $214.45 and a weighted average remaining term of 5.0 years; 1,578,719 unvested full value awards subject to time-based vesting; and 49,789 unvested full value awards subject to performance-based vesting outstanding under our equity compensation plans. Other than the foregoing, no awards were outstanding under our equity compensation plans as of April 1, 2024. As of April 1, 2024, there were 8,191,576 shares of common stock available for awards under our equity compensation plans.
Summary of Material Features of the 2024 Plan
The material features of the 2024 Plan are:
Based solely on the closing price of our common stock as reported by the NYSE on April 1, 2024 and the maximum number of shares that would have been available for awards as of such date under the 2024 Plan, the maximum aggregate market value of the common stock that could potentially be issued under the 2024 Plan is $2,515,557,500. The shares of common stock underlying any awards that are forfeited, canceled, or otherwise terminated, other than by exercise, under the 2024 Plan, the 2014 Plan, and the 2007 Plan will be added back to the shares of common stock available for issuance under the 2024 Plan. In addition, shares tendered or held back to cover tax withholding with respect to awards other than stock option or stock appreciation rights under the 2024 Plan or, after April 1, 2024, awards other than options or stock appreciation rights under the 2014 Plan and the 2007 Plan will be added to the shares available for awards under the 2024 Plan.
2023 PROXY STATEMENT | HubSpot, Inc.58
Rationale for the 2024 Plan
The 2024 Plan is critical to our ongoing effort to build stockholder value. Equity incentive awards are an important component of our executive and non-executive employees’ compensation. Our Compensation Committee and the Board believe that we must continue to offer a competitive equity compensation program in order to attract, retain, and motivate the talented and qualified employees necessary for our continued growth and success.
The Compensation Committee carefully monitors our annual net burn rate, total dilution, and equity expense in order to maximize stockholder value by granting the number of equity incentive awards that it believes are necessary and appropriate to attract, reward, and retain our employees. Our compensation philosophy reflects broad-based eligibility for equity incentive awards for high performing employees in certain eligible positions. By doing so, we link the interests of those employees with those of our stockholders and motivate our employees to act as owners of the business.
Our Compensation Committee determined the size of the reserved pool under the 2024 Plan based on projected equity awards to anticipated new hires, projected annual equity awards to existing employees, and an assessment of the magnitude of shares available for awards that our institutional investors and the firms that advise them would likely find acceptable. We anticipate that if our request to increase the share reserve is approved by our stockholders, it will be sufficient to provide equity incentives to attract, retain, and motivate executives and employees for the next two to three years; however the share reserve may last longer or shorter depending on our hiring needs and fluctuations in our stock price, among other things.
Summary of Key Stock Plan Data
The following table sets forth information regarding historical awards granted and earned, and the corresponding burn rate, which is defined as the number of shares subject to equity-based awards granted in a year divided by the weighted average number of shares of common stock outstanding for that year, for each of the last three fiscal years:
Share Element |
| 2021 |
|
| 2022 |
|
| 2023 |
| |||
Stock Options Granted |
|
| 63,342 |
|
|
| 72,648 |
|
|
| 81,822 |
|
Time-Based Full-Value Awards Granted |
|
| 632,657 |
|
|
| 1,344,074 |
|
|
| 1,608,185 |
|
Performance-Based Full-Value Awards Granted |
|
| — |
|
|
| — |
|
|
| 58,128 |
|
Total Awards Granted |
|
| 695,999 |
|
|
| 1,416,722 |
|
|
| 1,748,135 |
|
Weighted average common shares outstanding during the fiscal year |
|
| 46,891,000 |
|
|
| 48,065,000 |
|
|
| 49,877,000 |
|
Annual Burn Rate |
|
| 1.48 | % |
|
| 2.95 | % |
|
| 3.50 | % |
Three-Year Average Burn Rate |
|
|
|
|
| 2.65 | % |
|
|
| ||
Summary of the 2024 Plan
The following description of certain features of the 2024 Plan is intended to be a summary only. The summary is qualified in its entirety by the full text of the 2024 Plan, which is attached hereto as Appendix B.
Administration.The 2024 Plan may be administered by our Board, our Compensation Committee or a similar committee comprised of at least two non-employee directors. We refer to the administrator of the 2024 Plan as the “Administrator.” The Administrator has full power to select, from among the individuals eligible for awards, the individuals to whom awards will be granted, to make any combination of awards to participants, and to determine the specific terms and conditions of each award, subject to the provisions of the 2024 Plan. The Administrator may delegate to a committee consisting of one or more officers of the Company the authority to grant awards to employees who are not subject to the reporting and other provisions of Section 16 of the Exchange Act, subject to certain limitations and guidelines.
Eligibility; Plan Limits. All officers, employees, non-employee directors, and consultants are eligible to participate in the 2024 Plan, subject to the discretion of the Administrator. As of April 1, 2024, approximately 6,013 individuals would have been eligible to participate in the 2024 Plan had it been effective on such date, which includes five executive officers, 6,000 employees who are not executive officers, seven non-employee directors and six consultants. There are certain limits on the number of awards that may be granted under the 2024 Plan. For example, no more than 3,950,000 shares of common stock may be granted in the form of incentive stock options.
Director Compensation Limit. The 2024 Plan provides that the value of all awards awarded under the 2024 Plan and all other cash compensation paid by the Company to any non-employee director in any calendar year shall not exceed $1,000,000.
2023 PROXY STATEMENT | HubSpot, Inc.59
Stock Options. The 2024 Plan permits the granting of (1) options to purchase common stock intended to qualify as incentive stock options under Section 422 of the Code and (2) options that do not so qualify. Options granted under the 2024 Plan will be non-qualified options if they fail to qualify as incentive options or exceed the annual limit on incentive stock options. Incentive stock options may only be granted to employees of the Company and its subsidiary corporations. Non-qualified options may be granted to any persons eligible to receive incentive options and to non-employee directors and consultants. The option exercise price of each option will be determined by the Administrator. Except in the case of options (i) granted pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code, (ii) granted to individuals who are not subject to U.S. income tax on the date of grant, or (iii) that are compliant with Section 409A of the Code, the exercise price of an option may not be less than 100% of the fair market value of the common stock on the date of grant. Fair market value for this purpose is determined by reference to market quotations of the shares of common stock on the NYSE. The exercise price of an option may not be reduced after the date of the option grant without stockholder approval, other than to appropriately reflect changes in our capital structure.
The term of each option will be fixed by the Administrator and may not exceed ten years from the date of grant. The Administrator determines at what time or times each option may be exercised. Options may be made exercisable in installments and the exercisability of options may be accelerated by the Administrator. In general, unless otherwise permitted by the Administrator, no option granted under the 2024 Plan is transferable by the optionee other than by will or by the laws of descent and distribution or pursuant to a domestic relations order, and options may be exercised during the optionee’s lifetime only by the optionee, or by the optionee’s legal representative or guardian in the case of the optionee’s incapacity.
Upon exercise of options, the option exercise price must be paid in full either in cash, by certified or bank check, or other instrument acceptable to the Administrator or by delivery (or attestation to the ownership) of shares of common stock that are beneficially owned by the optionee and that are not subject to risk of forfeiture. Subject to applicable law, the exercise price may also be delivered to the Company by a broker pursuant to irrevocable instructions to the broker from the optionee. In addition, non-qualified options may be exercised using a net exercise feature, which reduces the number of shares issued to the optionee by the number of shares with a fair market value equal to the aggregate exercise price.
To qualify as incentive options, options must meet additional federal tax requirements, including a $100,000 limit on the value of shares subject to incentive options that first become exercisable by a participant in any one calendar year.
Stock Appreciation Rights. The Administrator may award stock appreciation rights subject to such conditions and restrictions as the Administrator may determine. Stock appreciation rights entitle the recipient to shares of common stock or cash equal to the value of the appreciation in the stock price over the exercise price. Except in the case of stock appreciation rights (i) granted pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code, (ii) granted to individuals who are not subject to U.S. income tax on the date of grant, or (iii) that are compliant with Section 409A of the Code, the exercise price may not be less than the fair market value of the common stock on the date of grant. The term of a stock appreciation right may not exceed ten years.
Restricted Stock. The Administrator may award shares of common stock to participants subject to such conditions and restrictions as the Administrator may determine. These conditions and restrictions may include the achievement of certain performance goals and/or continued employment with the Company through a specified restricted period. During the vesting period, restricted stock awards may be credited with dividend equivalent rights (but dividend equivalents payable with respect to restricted stock awards will not be paid unless and until such restricted stock awards vest).
Restricted Stock Units. The Administrator may award restricted stock units to participants. Restricted stock units are ultimately payable in the form of shares of common stock or cash, subject to such conditions and restrictions as the Administrator may determine. These conditions and restrictions may include the achievement of certain performance goals and/or continued employment with the Company through a specified vesting period. In the Administrator’s sole discretion, it may permit a participant to make an advance election to receive a portion of such participant’s future cash compensation otherwise due in the form of a restricted stock unit award, subject to the participant’s compliance with the procedures established by the Administrator and requirements of Section 409A of the Code. During the deferral period, the deferred stock awards may be credited with dividend equivalent rights.
Unrestricted Stock Awards. The Administrator may also grant shares of common stock that are free from any restrictions under the 2024 Plan. Unrestricted stock may be granted to any participant in recognition of past services or other valid consideration and may be issued in lieu of cash compensation due to such participant.
Dividend Equivalent Rights. The Administrator may grant dividend equivalent rights to participants, which entitle the recipient to receive credits for dividends that would be paid if the recipient had held specified shares of common stock.
2023 PROXY STATEMENT | HubSpot, Inc.60
Dividend equivalent rights may be granted as a component of an award of restricted stock units or as a freestanding award and will be paid only if the related award vests. Dividend equivalent rights may not be granted as a component of a stock option or stock appreciation right award. Dividend equivalent rights may be settled in cash, shares of common stock, or a combination thereof, in a single installment or installments, as specified in the award.
Cash-Based Awards. The Administrator may grant cash bonuses under the 2024 Plan to participants. The cash bonuses may be subject to vesting conditions.
Change of Control Provisions. In the event of a “sale event,” as defined in the 2024 Plan, awards under the 2024 Plan may be assumed, continued or substituted. In the event that awards are not assumed, continued or substituted, upon the effective time of the sale event, except as otherwise provided in the award agreement, all awards will become vested and exercisable or nonforfeitable upon the sale event, and awards with conditions and restrictions relating to the attainment of performance goals will be deemed earned at the greater of the target level of performance or actual performance. In addition, we may make or provide for payment, in cash or in kind, to participants holding options and stock appreciation rights equal to the difference between the per share cash consideration and the exercise price of the options or stock appreciation rights (provided that, in the case of an option or stock appreciation right with an exercise price equal to or greater than the per share cash consideration, such option or stock appreciation right will be canceled for no consideration). We also have the option to make or provide for a payment, in cash or in kind, to participants holding other awards in an amount equal to the per share cash consideration multiplied by the number of vested shares under such awards. All awards will terminate in connection with a sale event unless they are assumed by the successor entity.
To the extent awards are assumed, continued or substituted in connection with a sale event, except as otherwise provided in the award agreement, if, during the 12-month period following the sale event or the 90-day period preceding the sale event, a participant’s employment is terminated by the Company or its successor without “cause,” as defined in the 2024 Plan, or by the participant for “good reason,” as defined in the 2024 Plan, any then-outstanding awards will become immediately vested and exercisable or nonforfeitable (with performance-based awards deemed earned at the greater of the target level of performance or actual performance) upon the termination of a participant’s employment with the Company or its successor.
Adjustments for Stock Dividends, Stock Splits, Etc. The 2024 Plan requires the Administrator to make appropriate adjustments to the number of shares of common stock that are subject to the 2024 Plan, to certain limits in the 2024 Plan, and to any outstanding awards to reflect stock dividends, stock splits, extraordinary cash dividends, and similar events.
Tax Withholding. Participants in the 2024 Plan are responsible for the payment of any federal, state, or local taxes that the Company or an affiliate of the Company is required by law to withhold upon the exercise of options or stock appreciation rights or vesting of other awards. The Administrator may require that tax withholding obligations be satisfied by withholding shares of common stock to be issued pursuant to the exercise or vesting of an award. The Administrator may also require the Company’s or any affiliate’s tax withholding obligation to be satisfied, in whole or in part, by an arrangement whereby a certain number of shares issued pursuant to any award are immediately sold and proceeds from such sale are remitted to the Company or the applicable affiliate in an amount that would satisfy the withholding amount due.
Amendments and Termination. The Board may at any time amend or discontinue the 2024 Plan and the Administrator may at any time amend or cancel any outstanding award for the purpose of satisfying changes in the law or for any other lawful purpose. However, no such action may materially and adversely affect any rights under any outstanding award without the holder’s consent. To the extent required under the rules of the NYSE, any amendments that materially change the terms of the 2024 Plan will be subject to approval by our stockholders. Amendments shall also be subject to approval by our stockholders if and to the extent determined by the Administrator to be required by the Code to preserve the qualified status of incentive options.
Effective Date of Plan. The 2024 Plan was approved by our Board on April 9, 2024. Awards of incentive stock options may be granted under the 2024 Plan until April 9, 2034. No other awards may be granted under the 2024 Plan after the date that is ten years from the date of stockholder approval.
Plan Benefits
Because the grant of awards under the 2024 Plan is within the discretion of the Administrator, we cannot determine the dollar value or number of shares of common stock that will in the future be received by or allocated to any participant in the 2024 Plan.
2023 PROXY STATEMENT | HubSpot, Inc.61
Tax Aspects Under the Code
The following is a summary of the principal U.S. federal income tax consequences of certain transactions under the 2024 Plan. It does not describe all U.S. federal tax consequences under the 2024 Plan, nor does it describe state, local, or non-U.S. tax consequences.
Incentive Stock Options. No taxable income is generally realized by the optionee upon the grant or exercise of an incentive stock option. If shares of common stock issued to an optionee pursuant to the exercise of an incentive stock option are sold or transferred after two years from the date of grant and after one year from the date of exercise, then (i) upon sale of such shares, any amount realized in excess of the exercise price (the amount paid for the shares) will be taxed to the optionee as a long-term capital gain, and any loss sustained will be a long-term capital loss, and (ii) we will not be entitled to any deduction for federal income tax purposes. The exercise of an incentive stock option will give rise to an item of tax preference that may result in alternative minimum tax liability for the optionee.
If shares of common stock acquired upon the exercise of an incentive stock option are disposed of prior to the expiration of the two-year and one-year holding periods described above (a “disqualifying disposition”), generally (i) the optionee will realize ordinary income in the year of disposition in an amount equal to the excess (if any) of the fair market value of the shares of common stock at exercise (or, if less, the amount realized on a sale of such shares of common stock) over the exercise price thereof and (ii) we will be entitled to deduct such amount. Special rules apply where all or a portion of the exercise price of the incentive stock option is paid by tendering shares of common stock.
If an incentive stock option is exercised at a time when it no longer qualifies for the tax treatment described above, the option is treated as a non-qualified option. Generally, an incentive stock option will not be eligible for the tax treatment described above if it is exercised more than three months following termination of employment (or one year in the case of termination of employment by reason of disability). In the case of termination of employment by reason of death, the three-month rule does not apply.
Non-Qualified Options. No income is realized by the optionee at the time a non-qualified stock option is granted. Generally (i) at exercise, ordinary income is realized by the optionee in an amount equal to the difference between the exercise price and the fair market value of the shares of common stock on the date of exercise, and we receive a tax deduction for the same amount and (ii) at disposition, appreciation or depreciation after the date of exercise is treated as either short-term or long-term capital gain or loss depending on how long the shares of common stock have been held. Special rules apply where all or a portion of the exercise price of the non-qualified stock option is paid by tendering shares of common stock. Upon exercise, the optionee will also be subject to Social Security taxes on the excess of the fair market value over the exercise price of the option.
Other Awards. We generally will be entitled to a tax deduction in connection with other awards under the 2024 Plan in an amount equal to the ordinary income realized by the participant at the time the participant recognizes such income. Participants typically are subject to income tax and recognize such tax at the time that an award is exercised, vests, or becomes non-forfeitable, unless the award provides for a further deferral.
Parachute Payments. The vesting of any portion of an award that is accelerated due to the occurrence of a change in control (such as a sale event) may cause a portion of the payments with respect to such accelerated awards to be treated as “parachute payments” as defined in the Code. Any such parachute payments may be non-deductible to us, in whole or in part, and may subject the recipient to a non-deductible 20% federal excise tax on all or a portion of such payment (in addition to other taxes ordinarily payable).
Limitation on Deductions. Under Section 162(m) of the Code, our deduction for awards under the 2024 Plan may be limited to the extent that any “covered employee” (as defined in Section 162(m) of the Code) receives compensation in excess of $1 million a year.
2023 PROXY STATEMENT | HubSpot, Inc.62
Equity Compensation Plan Information
The following table sets forth information regarding our equity compensation plans as of December 31, 2023.
Plan Category |
| Number of |
|
|
| Weighted- |
|
| Number of |
|
| |||
Equity compensation plans approved by stockholders (2) |
|
| 2,429,810 |
| (3) |
|
| 212.69 |
|
|
| 10,909,657 |
| (4) |
Equity compensation plans not approved by stockholders |
|
| — |
|
|
|
| — |
|
|
| — |
|
|
Total |
|
| 2,429,810 |
|
|
|
| 212.69 |
|
|
| 10,909,657 |
|
|
Vote Required
The approval of the 2024 Plan requires the affirmative vote of a majority of the outstanding shares of common stock present or represented by proxy and entitled to vote at the Annual Meeting that are properly voted “FOR” or “AGAINST” this proposal. Abstentions and broker non-votes will have no effect on the outcome of the vote.
Recommendation of the Board
THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE APPROVAL OF THE HUBSPOT, INC. 2024 STOCK OPTION AND INCENTIVE PLAN. |
2023 PROXY STATEMENT | HubSpot, Inc.63
PROPOSAL FIVE – APPROVAL OF AN AMENDMENT TO OUR SEVENTH AMENDED AND RESTATED CERTIFICATE OF INCORPORATION TO LIMIT THE LIABILITY OF CERTAIN OFFICERS OF THE COMPANY IN CERTAIN CIRCUMSTANCES AS PERMITTED PURSUANT TO RECENT AMENDMENTS TO THE DELAWARE GENERAL CORPORATION LAW
Background
The State of Delaware, which is our state of incorporation, recently enacted legislation that enables Delaware companies to limit the liability of certain officers in limited circumstances under Section 102(b)(7) of the General Corporation Law of the State of Delaware (“DGCL”). Amended DGCL Section 102(b)(7) only permits exculpation for direct claims brought by stockholders for breach of an officer’s fiduciary duty of care, including class actions, but does not eliminate officers’ monetary liability for breach of fiduciary duty claims brought by the corporation itself or for derivative claims brought by stockholders in the name of the corporation. Furthermore, the limitation on liability does not apply to breaches of the duty of loyalty, acts or omissions not in good faith or that involve intentional misconduct or a knowing violation of law, or any transaction in which the officer derived an improper personal benefit. Our Seventh Amended and Restated Certificate of Incorporation (the “Charter”) currently provides for the exculpation of directors as permitted by the DGCL, but it does not include a provision that allows for the exculpation of officers.
The Board believes it is important to provide protection from certain liabilities and expenses that may discourage prospective or current directors from accepting or continuing membership on corporate boards and prospective or current officers from serving at corporations. In the absence of such protection, qualified directors and officers might be deterred from serving as directors or officers due to exposure to personal liability and the risk that substantial expense will be incurred in defending lawsuits, regardless of merit. In particular, the Board took into account the narrow class and type of claims from which such officers would be exculpated from liability pursuant to amended DGCL Section 102(b)(7), the limited number of the company’s officers that would be impacted, and the benefits the Board believes would accrue to the company by providing exculpation in accordance with DGCL Section 102(b)(7), including, without limitation, the ability to attract and retain key officers and the potential to reduce litigation costs associated with frivolous lawsuits.
The Board balanced these considerations with our corporate governance guidelines and practices and determined that it is advisable and in the best interests of the company and our stockholders to amend our Charter to add Article X to adopt amended DGCL Section 102(b)(7) and extend exculpation protection to our officers in addition to our directors. We refer to this proposed amendment to our Charter as the “Exculpation Amendment” in this Proxy Statement.
Text of the Proposed Exculpation Amendment
The Exculpation Amendment would amend our Charter by adding a new article to reflect the Delaware law provisions regarding exculpation of officers as follows:
ARTICLE X
LIMITATION OF OFFICER LIABILITY
To the fullest extent permitted by the DGCL, an Officer (as defined below) of the Corporation shall not be personally liable to the Corporation or its stockholders for monetary damages for breach of his or her fiduciary duty as an officer of the Corporation, except for liability (a) for any breach of the Officer’s duty of loyalty to the Corporation or its stockholders, (b) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, (c) for any transaction from which the Officer derived an improper personal benefit, or (d) arising from any action brought by or in the right of the Corporation. If the DGCL is amended after the effective date of this Certificate to authorize corporate action further eliminating or limiting the personal liability of Officers, then the liability of an Officer of the Corporation shall be eliminated or limited to the fullest extent permitted by the DGCL, as so amended. For purposes of this ARTICLE X, “Officer” shall mean an individual who has been duly appointed as an officer of the Corporation and who, at the time of an act or omission as to which liability is asserted, is deemed to have consented to service of process to the registered agent of the Corporation as contemplated by 10 Del. C. § 3114(b).
2023 PROXY STATEMENT | HubSpot, Inc.64
Any amendment, repeal or modification of this ARTICLE X by either (i) the stockholders of the Corporation or (ii) an amendment to the DGCL, shall not adversely affect any right or protection existing at the time of such amendment, repeal or modification with respect to any acts or omissions occurring before such amendment, repeal or modification of a person serving as an Officer at the time of such amendment, repeal or modification.”
The proposed Certificate of Amendment to the Charter (the “Certificate of Amendment”) reflecting the foregoing Exculpation Amendment is attached as Appendix B to this Proxy Statement.
Reasons for the Proposed Exculpation Amendment
The Board believes that the Exculpation Amendment is necessary to continue to attract and retain experienced and qualified officers. The Board believes that in the absence of such protection, qualified officers might be deterred from serving as officers of the Company due to exposure to personal liability. The nature of the role of directors and officers often requires them to make decisions on crucial matters. Frequently, directors and officers must make decisions in response to time-sensitive opportunities and challenges, which can create substantial risk of investigations, claims, actions, suits or proceedings seeking to impose liability on the basis of hindsight, especially in the current litigious environment and regardless of merit. Limiting concern about personal risk would empower both directors and officers to best exercise their business judgment in furtherance of stockholder interests. We expect our peers to adopt exculpation clauses that limit the personal liability of officers in their certificates of incorporation, and failing to adopt the proposed Exculpation Amendment could impact our recruitment and retention of exceptional officer candidates who conclude that the potential exposure to liabilities, costs of defense and other risks of proceedings exceeds the benefits of serving as an officer of the company. Further, the Board believes that the Exculpation Amendment would not negatively impact shareholder rights, particularly taking into account the narrow class and type of claims for which officers’ liability would be exculpated.
Accordingly, on March 20, 2024, the Board determined that the proposed Exculpation Amendment is advisable and in the best interest of the company and our stockholders and authorized and approved the proposed Exculpation Amendment, subject to approval by stockholders at the Annual Meeting.
Timing and Effect of the Proposed Exculpation Amendment
If the proposed Exculpation Amendment is approved by our stockholders, it will become effective immediately upon the filing of the Certificate of Amendment with the Secretary of State of the State of Delaware, which we expect to file promptly after the Annual Meeting. Other than the addition of Article X, the remainder of our Charter will remain unchanged after effectiveness of the Certificate of Amendment. If the proposed Exculpation Amendment is not approved by our stockholders, our Charter will remain unchanged. In accordance with the DGCL, the Board may elect to abandon the proposed Exculpation Amendment without further action by the stockholders at any time prior to the effectiveness of the filing of the Certificate of Amendment with the Secretary of State of the State of Delaware, notwithstanding stockholder approval of the proposed Exculpation Amendment.
Vote Required
The affirmative vote of holders of a majority of the shares of our capital stock outstanding and entitled to vote as of the record date is required to approve the Exculpation Amendment. Abstentions and broker non-votes will have the same effect of a vote against the Exculpation Amendment.
Recommendation of our Board
OUR BOARD RECOMMENDS THAT YOU VOTE “FOR” THE APPROVAL OF AN AMENDMENT TO OUR SEVENTH AMENDED AND RESTATED CERTIFICATE OF INCORPORATION TO LIMIT THE LIABILITY OF CERTAIN OFFICERS OF THE COMPANY IN CERTAIN CIRCUMSTANCES AS PERMITTED PURSUANT TO RECENT AMENDMENTS TO THE DELAWARE GENERAL CORPORATION LAW. |
2023 PROXY STATEMENT | HubSpot, Inc.65
TRANSACTION OF OTHER BUSINESS
The Board knows of no other matters that will be presented for consideration at the Annual Meeting. If any other matters are properly brought before the Annual Meeting, the persons appointed in the accompanying proxy intend to vote the shares represented thereby in accordance with their best judgment on such matters, under applicable laws.
Procedures for Submitting Stockholder Proposals
Requirements for Stockholder Proposals to be Brought Before the Annual Meeting
Our bylaws provide that, for nominations of persons for election to our Board or other proposals to be considered at an annual meeting of stockholders, a stockholder must give written notice to our Secretary at 25 First Street,2 Canal Park, Cambridge, MA 02141, not later than the close of business 90 days, nor earlier than the close of business 120 days, prior to the first anniversary of the date of the preceding year’s annual meeting. However, the bylaws also provide that in the event the date of the annual meeting is more than 30 days before or more than 60 days after such anniversary date, notice must be delivered not later than the close of business on the later of the 90th day prior to such annual meeting or the 10th day following the day on which public announcement of the date of such meeting is first made. Any nomination must include (i) all information required by our bylaws, and (ii) all information relating to the nominee that is required to be disclosed in solicitations of proxies for election of directors in election contests or is otherwise required under Regulation 14A of the Exchange Act, including the person’snominee’s written consent to be named in the proxy statement and to serve as a director if elected and such information as we might reasonably require to determine the eligibility of the person to serve as a director. As to proposals regarding other business, the notice must include a brief description of the business desired to be brought before the meeting, the reasons for conducting such business at the meeting,the text, if any, of any resolutions or bylaw amendment proposed for adoption, and any material interest of such stockholder (and the beneficial owner) in the proposal. The proposal must be a proper subject for stockholder action. In addition, to make a nomination or proposal, the stockholder must be of record at the time the notice is made and must provide certain information regarding itself (and the beneficial owner), including the name and address, as they appear on our books, of the stockholder proposing such business or nomination, the class and number of shares of our capital stock and/or synthetic equity interest (as defined in the bylaws) which are, directly or indirectly, owned beneficially or of record by the stockholder proposing such business or nomination, or its affiliates or associates (as defined in Rule 12b-2 promulgated under the Exchange Act) and certain additional information.
No stockholder may solicit proxies in support of director nominees other than the company’s nominees unless the stockholder has complied with Rule 14a-19 promulgated under the Exchange Act, including the timely provision of notices to the company required thereunder. If any stockholder that provides notice subsequently fails to comply with the requirements of Rule 14a-19(a)(2) or Rule 14a-19(a)(3) promulgated under the Exchange Act, including the timely provision of notices to the company required thereunder, and no other proposing person has provided notice in compliance with Rule 14a-19 under the Exchange Act that it intends to solicit proxies in support of the election of such proposed nominee in accordance with Rule 14a-19(b) under the Exchange Act, then such proposed nominee will be disqualified.
A stockholder, or a group of up to 20 stockholders, that has owned continuously for at least three years shares of our common stock representing an aggregate of at least 3% of our outstanding shares, may nominate and include in our proxy materials two director nomineesor a number of nominees constituting 20% of our Board, or if such amount is not a whole number, the closest whole number below 20%, provided that the stockholder(s) and nominee(s) satisfy the requirements in our bylaws. Notice of proxy access director nominees must be received no earlier than the close of business on December 26, 2024 and no later than the close of business on January 25, 2025.
The advance notice requirements under our bylaws for the 2022 Annual Meeting2025 annual meeting of Stockholdersstockholders are as follows: a stockholder’s notice shall be timely if delivered to our Secretary at the address set forth above not earlier than February 3, 202211, 2025 and not later than the close of business on March 5, 2022.13, 2025. However, if the date of our 2022 Annual Meeting2025 annual meeting of Stockholdersstockholders occurs more than 30 days before or 60 days after June 3, 2022,11, 2025, the anniversary of the 2021 Annual Meeting, a stockholder notice will be timely if it is received at the address set forth above by the later of the close of business on (1) the 90th day prior to such annual meeting or (2) the tenth day following the day on which public disclosure of the date of the meeting is made. In addition, to comply with universal proxy rules, stockholders who intend to solicit proxies in support of director nominees other than the company’s nominees must provide notice that sets forth the information required by Rule 14a-19 under the Exchange Act no later than April 12, 2025.
2023 PROXY STATEMENT | HubSpot, Inc.66
Requirements for Stockholder Proposals to be Considered for Inclusion in the Company’s Proxy Materials
In addition to the requirements stated above, any stockholder who wishes to submit a proposal for inclusion in our proxy materials must comply with Rule 14a-8 promulgated under the Exchange Act. For such proposals to be included in our proxy materials relating to our 20212025 annual meeting of stockholders, all applicable requirements of Rule 14a-8 must be satisfied and we must receive such proposals no later than December 24, 2021.26, 2024. Such proposals must be delivered to our Secretary, c/o HubSpot, Inc., 25 First Street,2 Canal Park, Cambridge, MA 02141.
The requirements for providing advance notice of business or nominations as summarized above are qualified in their entirety by our bylaws, Rule 14a-19 (as applicable) and, in the case of stockholder proposals submitted for inclusion in our proxy statement, Rule 14a-8, which we recommend that you read in order to comply with the applicable requirements. Failure to timely deliver the requisite notice or satisfy the requirements in our bylaws, Rule 14a-19 or Rule 14a-8, as applicable, may result in a proposal or nomination not being presented at our annual meeting of stockholders. You may contact our Secretary at our principal executive offices for a copy of our current bylaws, including the relevant provisions regarding the requirements for making stockholder proposals and nominating director candidates, or you may refer to the copy of our bylaws most recently filed with the SEC and available at www.sec.gov.
20212023 PROXY STATEMENT | HubSpot, Inc.5067
Appendix A
Reconciliation of non-GAAP operating income
(
|
| Six Months Ended June 30, 2023 |
|
| Year Ended Ended December 31, 2023 |
| ||
GAAP operating loss |
| $ | (163,264 | ) |
| $ | (208,056 | ) |
Stock-based compensation |
|
| 211,038 |
|
|
| 432,271 |
|
Amortization of acquired intangible assets |
|
| 1,696 |
|
|
| 5,311 |
|
Acquisition/disposition related expense (income) |
|
| — |
|
|
| 3,906 |
|
Restructuring charges |
|
| 92,450 |
|
|
| 96,843 |
|
Non-GAAP operating income |
| $ | 141,920 |
|
| $ | 330,275 |
|
Reconciliation of constant currency revenue growth
|
|
|
| |
GAAP revenue for year ended December 31, 2022 |
| $ | 1,730,969 |
|
GAAP revenue for year ended December 31, 2023 |
|
| 2,170,230 |
|
Impact of FX on revenue for year ended December 31, 2023 using 2022 exchange rates |
|
| (2,936 | ) |
Constant currency revenue for the year ended December 31, 2023 |
|
| 2,167,294 |
|
Constant currency revenue growth |
|
| 25.2 | % |
2023 PROXY STATEMENT | HubSpot, Inc.A-1
Appendix B
HUBSPOT, INC.
2024 STOCK OPTION AND INCENTIVE PLAN
The name of the plan is the HubSpot, Inc. 2024 Stock Option and Incentive Plan (as amended from time to time, the “Plan”). The purpose of the Plan is to encourage and enable the officers, employees, Non-Employee Directors and Consultants of HubSpot, Inc. (the “Company”) and its Affiliates upon whose judgment, initiative and efforts the Company Logo)largely depends for the successful conduct of its business to acquire a proprietary interest in the Company. It is anticipated that providing such persons with a direct stake in the Company’s welfare will assure a closer identification of their interests with those of the Company and its stockholders, thereby stimulating their efforts on the Company’s behalf and strengthening their desire to remain with the Company.
The following terms shall be defined as set forth below:
“Act” means the Securities Act of 1933, as amended, and the rules and regulations thereunder.
“Administrator” means either the Board or the compensation committee of the Board or a similar committee performing the functions of the compensation committee and which is comprised of not less than two Non-Employee Directors who are independent.
“Affiliate” means, at the time of determination, any “parent” or “subsidiary” of the Company as such terms are defined in Rule 405 of the Act. The Board will have the authority to determine the time or times at which “parent” or “subsidiary” status is determined within the foregoing definition.
“Award” or “Awards,” except where referring to a particular category of grant under the Plan, includes Incentive Stock Options, Non-Qualified Stock Options, Stock Appreciation Rights, Restricted Stock Awards, Restricted Stock Units, Unrestricted Stock Awards, Cash-Based Awards, and Dividend Equivalent Rights.
“Award Certificate” means a written or electronic document setting forth the terms and provisions applicable to an Award granted under the Plan. Each Award Certificate is subject to the terms and conditions of the Plan.
“Board” means the Board of Directors of the Company.
“Cash-Based Award” means an Award entitling the recipient to receive a cash-denominated payment upon the attainment of specified performance goals.
“Cause” means (i) a grantee’s dishonest statements or acts with respect to the Company or any Affiliate, or any current or prospective customers, suppliers vendors or other third parties with which such entity does business; (ii) a grantee’s commission of (A) a felony (or crime of similar magnitude under non-U.S. laws, as determined by the Administrator) or (B) any misdemeanor involving moral turpitude, deceit, dishonesty or fraud; (iii) a grantee’s failure to perform the grantee’s assigned duties and responsibilities to the reasonable satisfaction of the Company or an Affiliate, which failure continues, in the reasonable judgment of the Company or an Affiliate, after written notice given to the grantee by the Company or an Affiliate; (iv) a grantee’s gross negligence, willful misconduct or insubordination with respect to the Company or any Affiliate (including, but not limited to, any violation of the Company’s or any Affiliate’s code of conduct, insider trading, willful accounting improprieties or failure to cooperate with investigations); or (v) a grantee’s material violation of any provision of any agreement(s) between the grantee and the Company or any Affiliate relating to noncompetition, nonsolicitation, nondisclosure and/or assignment of inventions.
“Code” means the Internal Revenue Code of 1986, as amended, and any successor Code, and related rules, regulations and interpretations.
“Consultant” means a consultant or adviser who provides bona fide services to the Company or an Affiliate as an independent contractor and who qualifies as a consultant or advisor under Instruction A.1.(a)(1) of Form S-8 under the Act.
2023 PROXY STATEMENT | HubSpot, Inc. B-1
Dividend Equivalent Right” means an Award entitling the grantee to receive credits based on ordinary cash dividends that would have been paid on the shares of Stock specified in the Dividend Equivalent Right (or other award to which it relates) if such shares had been issued to and held by the grantee.
“Effective Date” means the date on which the Plan becomes effective as set forth in Section 19.
“Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations thereunder.
“Fair Market Value” of the Stock on any given date means the fair market value of the Stock determined in good faith by the Administrator; provided, however, that if the Stock is listed on the National Association of Securities Dealers Automated Quotation System (“NASDAQ”), the NASDAQ Global Market, The New York Stock Exchange or another national securities exchange or traded on any established market, the determination shall be made by reference to market quotations. If there are no market quotations for such date, the determination shall be made by reference to the last date preceding such date for which there are market quotations.
“Good Reason” means (i) a material diminution in a grantee’s base salary except for across-the-board salary reductions similarly affecting all or substantially all similarly situated employees of the Company or an Affiliate or (ii) a change by the Company of more than 50 miles in the geographic location at which a grantee provides services to the Company or an Affiliate, so long as the grantee provides notice to the Company or the Affiliate within 90 days following the initial occurrence of any such event and the Company or the Affiliate fails to cure such event within 30 days of such notice (the “Cure Period”) and the grantee terminates the grantee’s Service Relationship within 60 days after the end of the Cure Period.
“Incentive Stock Option” means any Stock Option designated and qualified as an “incentive stock option” as defined in Section 422 of the Code.
“Non-Employee Director” means a member of the Board who is not also an employee of the Company or any Subsidiary.
“Non-Qualified Stock Option” means any Stock Option that is not an Incentive Stock Option.
“Option” or “Stock Option” means any option to purchase shares of Stock.
“Prior Plans” means the HubSpot, Inc. 2014 Stock Option and Incentive Plan, as amended from time to time, and the HubSpot, Inc. 2007 Equity Incentive Plan.
“Restricted Shares” means the shares of Stock underlying a Restricted Stock Award that remain subject to a risk of forfeiture or the Company’s right of repurchase.
“Restricted Stock Award” means an Award of Restricted Shares.
“Restricted Stock Units” means an Award of stock units.
“Sale Event” means (i) the sale of all or substantially all of the assets of the Company on a consolidated basis to an unrelated person or entity, (ii) a merger, reorganization or consolidation pursuant to which the holders of the Company’s outstanding voting power and outstanding stock immediately prior to such transaction do not own a majority of the outstanding voting power and outstanding stock or other equity interests of the resulting or successor entity (or its ultimate parent, if applicable) immediately upon completion of such transaction, (iii) the sale of all of the Stock of the Company to an unrelated person, entity or group thereof acting in concert, or (iv) any other transaction in which the owners of the Company’s outstanding voting power immediately prior to such transaction do not own at least a majority of the outstanding voting power of the Company or any successor entity immediately upon completion of the transaction other than as a result of the acquisition of securities directly from the Company.
“Sale Price” means the value as determined by the Administrator of the consideration payable, or otherwise to be received by stockholders, per share of Stock pursuant to a Sale Event.
2023 PROXY STATEMENT | HubSpot, Inc. B-2
“Section 409A” means Section 409A of the Code and the regulations and other guidance promulgated thereunder.
“Service Relationship” means any relationship as an officer, employee, director or Consultant of the Company or any Affiliate (e.g., a Service Relationship shall be deemed to continue without interruption in the event an individual’s status changes from full-time employee to part-time employee or Consultant or vice versa).
“Stock” means the Common Stock, par value $0.001 per share, of the Company, subject to adjustments pursuant to Section 3.
“Stock Appreciation Right” means an Award entitling the recipient to receive shares of Stock (or cash, to the extent explicitly provided for in the applicable Award Certificate) having a value equal to the excess of the Fair Market Value of the Stock on the date of exercise over the exercise price of the Stock Appreciation Right multiplied by the number of shares of Stock with respect to which the Stock Appreciation Right is exercised.
“Subsidiary” means any corporation or other entity (other than the Company) in which the Company has at least a 50 percent interest, either directly or indirectly.
“Substitute Awards” means Awards granted or Stock issued by the Company in assumption of, or in substitution or exchange for, awards previously granted, in each case by a company acquired by the Company or any Affiliate or with which the Company or any Affiliate combines.
“Ten Percent Owner” means an employee of the Company or any Subsidiary that is a “subsidiary corporation” within the meaning of Section 424(f) of the Code who owns or is deemed to own (by reason of the attribution rules of Section 424(d) of the Code) more than 10 percent of the combined voting power of all classes of stock of the Company or any parent or subsidiary corporation.
“Unrestricted Stock Award” means an Award of shares of Stock free of any restrictions.
2023 PROXY STATEMENT | HubSpot, Inc. B-3
All decisions and interpretations of the Administrator shall be binding on all persons, including the Company and Plan grantees.
2023 PROXY STATEMENT | HubSpot, Inc. B-4
2023 PROXY STATEMENT | HubSpot, Inc. B-5
Grantees under the Plan will be such officers, employees, Non-Employee Directors or Consultants of the Company and its Affiliates as are selected from time to time by the Administrator in its sole discretion; provided that Awards may not be granted to officers, employees, Non-Employee Directors or Consultants who are providing services only to any “parent” of the Company, as such term is defined in Rule 405 of the Act, unless (i) the stock underlying the Awards is treated as “service recipient stock” under Section 409A or (ii) the Company has determined that such Awards are exempt from or otherwise comply with Section 409A.
2023 PROXY STATEMENT | HubSpot, Inc. B-6
Payment instruments will be received subject to collection. The transfer to the grantee on the records of the Company or of the transfer agent of the shares of Stock to be purchased pursuant to the exercise of a Stock Option will be contingent upon receipt from the grantee (or a purchaser acting in the grantee’s stead in accordance with the provisions of the Stock Option) by the Company of the full purchase price for such shares and the fulfillment of any other requirements contained in the Award Certificate or applicable provisions of laws (including the satisfaction of any withholding taxes that the Company is obligated to withhold with respect to the grantee). In the event a grantee chooses to pay the purchase price by previously-owned shares of Stock through the attestation method, the number of shares of Stock transferred to the grantee upon the exercise of the Stock Option shall be net of the number of attested shares. In the event that the Company establishes, for itself or using the services of a third party, an automated system for the exercise of Stock Options, such as a system using an internet website or interactive voice response, then the paperless exercise of Stock Options may be permitted through the use of such an automated system.
2023 PROXY STATEMENT | HubSpot, Inc. B-7
2023 PROXY STATEMENT | HubSpot, Inc. B-8
Grant or Sale of Unrestricted Stock. The Administrator may grant (or sell at par value or such higher purchase price determined by the Administrator) an Unrestricted Stock Award under the Plan. An Unrestricted Stock Award is an Award pursuant to which the grantee may receive shares of Stock free of any restrictions under the Plan. Unrestricted Stock Awards may be granted in respect of past services or other valid consideration, or in lieu of cash compensation due to such grantee.
Grant of Cash-Based Awards. The Administrator may grant Cash-Based Awards under the Plan. The Administrator shall determine the maximum duration of the Cash-Based Award, the amount of cash to which the Cash-Based Award pertains, the conditions upon which the Cash-Based Award shall become vested or payable, and such other provisions as the Administrator shall determine. Each Cash-Based Award shall specify a cash-denominated payment
2023 PROXY STATEMENT | HubSpot, Inc. B-9
amount, formula or payment ranges as determined by the Administrator. Payment, if any, with respect to a Cash-Based Award shall be made in accordance with the terms of the Award and may be made in cash.
2023 PROXY STATEMENT | HubSpot, Inc. B-10
Awards are intended to be exempt from Section 409A to the greatest extent possible and to otherwise comply with Section 409A. The Plan and all Awards shall be interpreted in accordance with such intent. To the extent that any Award is determined to constitute “nonqualified deferred compensation” within the meaning of Section 409A (a “409A Award”), the Award shall be subject to such additional rules and requirements as specified by the Administrator from time to time in order to comply with Section 409A. If any amount under a 409A Award is payable upon a “separation from service” (within the meaning of Section 409A) to a grantee who is then considered a “specified employee” (within the meaning of Section 409A), then no such payment shall be made prior to the date that is the earlier of (i) six months and one day after the grantee’s separation from service, or (ii) the grantee’s death, but only to the extent such delay is necessary to prevent such payment from being subject to interest, penalties and/or additional tax imposed pursuant to Section 409A. Further, the settlement of any 409A Award may not be accelerated except to the extent permitted by Section 409A. The Company makes no representation that any or all of the payments or benefits described in the Plan will be exempt from or comply with Section 409A and makes no undertaking to preclude Section 409A from applying to any such payment. The grantee shall be solely responsible for the payment of any taxes and penalties incurred with respect to Awards under the Plan, including under Section 409A.
The Board may, at any time, amend or discontinue the Plan and the Administrator may, at any time, amend or cancel any outstanding Award for the purpose of satisfying changes in law or for any other lawful purpose, but no such action shall materially and adversely affect rights under any outstanding Award without the holder’s consent. Except as provided in Section 3(c) or 3(d), without prior stockholder approval, in no event may the Administrator exercise its discretion to reduce the exercise price of outstanding Stock Options or Stock Appreciation Rights or effect repricing through cancellation and re-grants or cancellation of Stock Options or Stock Appreciation Rights in exchange for cash or other Awards or take any other action with respect to a Stock Option or Stock Appreciation Right that would be treated as a repricing under the rules and regulations of the principal U.S. national securities exchange on which the Stock is listed. To the extent determined by the Administrator to be required under the rules of any securities exchange or market system
2023 PROXY STATEMENT | HubSpot, Inc. B-11
on which the Stock is listed, or by the Code to ensure that Incentive Stock Options granted under the Plan are qualified under Section 422 of the Code, Plan amendments shall be subject to approval by Company stockholders entitled to vote at a meeting of stockholders. Nothing in this Section 16 shall limit the Administrator’s authority to take any action permitted pursuant to Section 3(c) or 3(d).
With respect to the portion of any Award that has not been exercised and any payments in cash, Stock or other consideration not received by a grantee, a grantee shall have no rights greater than those of a general creditor of the Company unless the Administrator otherwise expressly determines in connection with any Award or Awards. In its sole discretion, the Administrator may authorize the creation of trusts or other arrangements to meet the Company’s obligations to deliver Stock or make payments with respect to Awards hereunder, provided that the existence of such trusts or other arrangements is consistent with the foregoing sentence.
2023 PROXY STATEMENT | HubSpot, Inc. B-12
This Plan shall become effective upon stockholder approval in accordance with applicable state law, the Company’s bylaws and articles of incorporation and applicable stock exchange rules. No Awards may be granted hereunder after the tenth anniversary of the Effective Date and no Incentive Stock Options may be granted hereunder after the tenth anniversary of the date the Plan is approved by the Board.
This Plan and all Awards and actions taken thereunder shall be governed by, and construed in accordance with, the laws of the State of Delaware, applied without regard to conflict of law principles.
DATE APPROVED BY BOARD OF DIRECTORS: April 9, 2024
DATE APPROVED BY STOCKHOLDERS:
2023 PROXY STATEMENT | HubSpot, Inc. B-13
Appendix C
CERTIFICATE OF AMENDMENT
TO THE
SEVENTH AMENDED AND RESTATED
CERTIFICATE OF INCORPORATION
OF
HUBSPOT, INC.
(Pursuant to Section 242 of the
General Corporation Law of the State of Delaware)
HubSpot, Inc., a corporation organized and existing under the laws of the State of Delaware (the “Corporation”), hereby certifies as follows:
“ARTICLE X
LIMITATION OF OFFICER LIABILITY
To the fullest extent permitted by the DGCL, an Officer (as defined below) of the Corporation shall not be personally liable to the Corporation or its stockholders for monetary damages for breach of his or her fiduciary duty as an officer of the Corporation, except for liability (a) for any breach of the Officer’s duty of loyalty to the Corporation or its stockholders, (b) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, (c) for any transaction from which the Officer derived an improper personal benefit, or (d) arising from any claim brought by or in the right of the Corporation. If the DGCL is amended after the effective date of this Certificate to authorize corporate action further eliminating or limiting the personal liability of Officers, then the liability of an Officer of the Corporation shall be eliminated or limited to the fullest extent permitted by the DGCL, as so amended. For purposes of this ARTICLE X, “Officer” shall mean an individual who has been duly appointed as an officer of the Corporation and who, at the time of an act or omission as to which liability is asserted, is deemed to have consented to service of process to the registered agent of the Corporation as contemplated by 10 Del. C. § 3114(b).
Any amendment, repeal or modification of this ARTICLE X by either (i) the stockholders of the Corporation or (ii) an amendment to the DGCL, shall not adversely affect any right or protection existing at the time of such amendment, repeal or modification with respect to any acts or omissions occurring before such amendment, repeal or modification of a person serving as an Officer at the time of such amendment, repeal or modification.”
IN WITNESS WHEREOF, this Certificate of Amendment to the Seventh Amended and Restated Certificate of Incorporation has been executed by a duly authorized officer of this corporation on this ___ day of ______, 2024.
HubSpot, Inc. | ||
By: | ||
Name: | ||
Title: | ||
2023 PROXY STATEMENT | HubSpot, Inc. C-1
Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: KEEP THIS PORTION FOR YOUR RECORDS THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. DETACH AND RETURN THIS PORTION ONLY V43770-P06143 For Against Abstain For Against Abstain HUBSPOT, INC. 2 CANAL PARK CAMBRIDGE, MA 02141 HUBSPOT, INC. The Board of Directors recommends you vote FOR the following: The Board of Directors recommends you vote FOR the following proposals: 1. Elect three Class I directors to hold office until the 2027 annual meeting of stockholders and until their successors are duly elected and qualified, subject to their earlier resignation or removal. 1a. Brian Halligan 1b. Ron Gill 1c. Jill Ward 2. Ratify the appointment of PricewaterhouseCoopers LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2024; 4. Approve the HubSpot, Inc. 2024 Stock Option and Incentive Plan; and 3. Non-binding advisory vote to approve the compensation of the Company's named executive officers; 5. Approve an amendment to the HubSpot, Inc. Seventh Amended and Restated Certificate of Incorporation to limit the liability of certain officers in certain circumstances as permitted pursuant to recent amendments to Delaware law. Nominees: NOTE: To transact such other business that properly comes before the Annual Meeting (including adjournments or postponements thereof). Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer. VOTE BY INTERNET Before The Meeting - Go to www.proxyvote.com or scan the QR Barcode above Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 p.m. Eastern Time the day before the meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. During The Meeting - Go to www.virtualshareholdermeeting.com/HUBS2021 HUBS2024 You may attend the meeting via live audio webcast on the Internet and vote during the meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time the day before the meeting date. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717 by 11:59 p.m. Eastern Time the day before the meeting date. HUBSPOT, INC. 25 FIRST STREET CAMBRIDGE, MA 02141 D40411-P53344 HUBSPOT, INC. The Board of Directors recommends you vote FOR the following: 1. Elect three Class I directors to hold office until the 2024 Annual Meeting of Stockholders and until their successors are duly elected and qualified, subject to their earlier resignation or removal. Abstain Against For Nominees: 1a. Brian Halligan 1b. Ron Gill 1c. Jill Ward The Board of Directors recommends you vote FOR the following proposals: For Against Abstain 2. Ratify the appointment of PricewaterhouseCoopers LLP as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2021; and 3. Non-binding advisory vote to approve the compensation of the Company's Named Executive Officers. NOTE: To transact such other business that properly comes before the Annual Meeting (including adjournments or postponements thereof). Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.SCAN TO VIEW MATERIALS & VOTE
V43771-P06143 Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com. D40412-P53344Continued and to be signed on reverse side HUBSPOT, INC. Annual Meeting of Stockholders June 3, 2021 11:3011, 2024 9:00 AM Eastern Time This proxy is solicited by the Board of Directors The stockholder(s) hereby appoint(s) Brian Halligan,Yamini Rangan, Kate Bueker, and John Kelleher,Alyssa Harvey Dawson, or any of them, as proxies, each with the power to appoint (his/her)her substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock ofHUBSPOT,of HUBSPOT, INC. that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders to be held at 11:309:00 AM, Eastern Time on June 3, 2021,11, 2024, and any adjournment or postponement thereof. This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors' recommendations.Continued and to be signed on reverse side
2
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com. E95241-P36542 HUBSPOT, INC. Annual Meeting of Shareholders June 3, 2021 9:00 AM This proxy is solicited by the Board of Directors The shareholder(s) hereby appoint(s) Brian Halligan, J.D. Sherman, Kate Bueker, and John Kelleher, or any of them, as proxies, each with the power to appoint (his/her) substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of HUBSPOT, INC. that the shareholder(s) is/are entitled to vote at the Annual Meeting of Shareholders to be held at 9:00 AM, EDT on June 3, 2021, at 2 Canal Park, 1st Floor, Cambridge, MA 02141, and any adjournment or postponement thereof. This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors' recommendations. Continued and to be signed on reverse side
